The Fundraiser’s Toolbox

You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.

The most successful advertisement in the history of the world

by Denny Hatch

What is the most successful advertisement ever? Legendary marketing expert Denny Hatch tells all and there’s so much fundraisers can learn from this.

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Refugees build bridges across society

by Lyndall Stein

In an article originally written for Fair Observer during Refugee Week, Lyndall celebrates the contributions refugees have made to British society and how we can fight back against discrimination and prejudice.

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The science of fundraising: Ask a behavioural scientist, part one

by Kiki Koutmeridou

Why do people give and how can we persuade them to give more or continue donating? Maybe the answer lies in behavioural science? We’re delighted to be able to share this first Q&A on the topic with Dr Kiki Koutmeridou.

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Why do people give? Talking to donors during the coronavirus crisis

by Mark Phillips

How are donors feeling towards charities and what do they expect from them during the coronavirus crisis? Mark Phillips and Amber Nathan of Bluefrog Fundraising discuss their recent research into this crucial question.

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Why do people give? The legacy podcast with Richard Radcliffe

by Mark Phillips

In this conversation, expert legacy fundraiser Richard Radcliffe shares why people leave bequests and what changes he has noticed over the yearsparticularly as baby boomers have begun to seriously consider which charities they want to remember.

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From the Mythsmashers: 'Fundraisers raise funds not friends' – smashing that myth.

by Lauren McDermott

‘Too often our focus is on our own needs and short-term goals.’ So says Lauren McDermott of Harry Perkins Institute of Medical Research in Western Australia, winner of this year’s Mythsmashers talks for the Fundraising Institute of Australia’s annual conference in another superb myth-busting piece from lovely Down Under.

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Fundraising in a time of crisis: five ways you can think about the supporter experience right now

by Richard Turner

Fundraiser Richard Turner shares how charities such as RNLI, Asthma UK, Freedom from Torture, and SolarAid are responding to the coronavirus crisis and reaching out to their supporters.

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Shocked and a little bit excited - how coronavirus will impact charity giving

by Richard Spencer

How will coronavirus impact giving to charities? Over the coming weeks, the lovely chaps at About Loyalty will analyse donor sentiments and report on their findings. They have kindly let us share the results, and these are the findings after one week.

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Bluefrog Fundraising share free resources for creating a coronavirus appeal

by Mark Phillips

During uncertain times it’s refreshing to find that people are offering help to fundraisers and charities who may be affected by the coronavirus outbreak. One such hero is Mark Phillips of UK agency Bluefrog Fundraising, who has provided much-needed support, advice and useful templates in this excellent blog post.

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Why do people give? The podcast with Ken Burnett

by Mark Phillips

We bring you Mark Phillips’ conversation with SOFII founder and fundraising expert Ken Burnett, from the podcast Why do people give?

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