The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
Can we talk about community fundraising?
by Kevin Delaney
SOFII trustee and Irish fundraiser, Kevin Delaney, takes a closer look at the challenges facing community fundraising – before offering you some tips for how to unlock the potential of this income stream.
Read moreCharity Right: ‘AI vs real people’ image test
by Jamal Abbas
There are a lot of potential uses for artificial intelligence (AI) in fundraising. Jamal Abbas shares how one charity set out to discover what worked better in an online fundraising campaign, AI generated images or those taken by a team of skilled photographers.
Read moreDirect mail clinics – Introduction and contents
by Joanna Culling
Welcome to the Agents of Good (AOG) free direct mail clinics. These 11 useful video lessons offer you tried and tested tips that will make your direct mail appeals more engaging and effective. Please explore all the clinics and share them widely with your fundraising friends.
Read moreDirect mail clinic #1 – All about marketing
by Carolina Herrera
John Lepp kicks off his free clinics by explaining why direct mail is a phenomenal tool for fundraisers. He thinks it is the perfect way to start a conversation with your donor and raise more for good causes around the world.
Read moreDirect mail clinic #2 – Envelopes
by Carolina Herrera
In this direct mail clinic, John Lepp asks you to (please!) turn your attention to envelopes. They are one of the most misunderstood and often ignored parts of a fundraising appeal, but your envelope is key to ensuring a donor opens your pack and engages with what you have to say.
Read moreDirect mail clinic #3 – How do humans make decisions?
by Carolina Herrera
Why are so many fundraisers talking about decision science? In this clinic, John Lepp explains that understanding what drives donor decisions is key to improving your direct mail appeals. It is a great place to start on your decision science journey, so watch this clinic and get to know how you can apply these techniques to your next campaign.
Read moreDirect mail clinic #4 – What goes in the box?
by Carolina Herrera
You probably know what goes in a direct marketing fundraising appeal, but do you know why each piece is there? And do you know why making simple changes to those pieces can have an impact on the success of your campaign? John Lepp has these answers and more, in his next direct mail clinic.
Read moreDirect mail clinic #5 – A letter autopsy
by Carolina Herrera
How confident are you in your letter writing? Are you looking for some useful tips before you write your next appeal? In clinic five, John takes on fundraising letters and shares some simple, effective tricks that will help you engage with your donors and raise more money.
Read moreDirect mail clinic #6 – Tis the season
by Carolina Herrera
It’s time to talk about one of the most important appeals of the year! Whatever you call it – Holiday, Festive, Christmas or End of Year – the campaign you mail in December often makes up a big part of your annual income target.
Read moreDirect mail clinic #7 – What is mezzo fundraising?
by Carolina Herrera
In this next instalment of the AOG direct mail clinic series, John Lepp wants to talk to you about your middle or mid value donors. These donors are so important to your organisation, and fundraisers shouldn’t fall into the trap of sending them a standard appeal.
Read moreDirect mail clinic #8 – It’s called a ‘reply’ form for a reason
by Carolina Herrera
In this session, John looks at the anatomy of a great, well performing, reply form and the things that need to be on it to make it work.
Read moreThe IUCN and Lacoste: ‘Save Our Species’ partnership
by Manon Oliver
The results of this partnership speak for themselves. Funds raised – tick. Awareness raised – tick. Endangered species saved – tick. Keep reading to find out why Oxfam’s Manon Oliver admires what is a truly creative collaboration.
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