The Wizard of Oz – key advice for legacy fundraisers

by Chris Millward

Join Chris Millward as he steps inside a classic film for take a walk along the ‘yellow brick road’. While doing so, he’ll take you on a journey towards legacy fundraising success.

Six essential steps to improving your supporter experience

by Natasha Evans

Creating an excellent supporter experience is a marathon, not a sprint. In this article, you will find some useful top tips for giving supporters the best experience possible.

How to write for your most generous eyes and hands

by Lisa Sargent

Want to make sure your best givers can physically read what you write? Need to defend why you make some of the copy and design choices you do? Then don’t miss Lisa Sargent’s latest tips on making your fundraising communications accessible to older donors. 

SolarAid: Lighting the way

by Richard Turner

Richard Turner, director of fundraising at SolarAid, highlights how the charity took a strategic phased approach to raising £1 million over three years. He also includes useful top tips to help you secure funding for your next new idea.

Blue Dragon Children’s Foundation: ‘Sharing a vulnerability’ emergency appeal

by Huong Thu Nguyen

Blue Dragon Children’s Foundation in Vietnam ensured urgency, consistency and transparency in their emergency appeal. As a result, the charity raised much-needed funds and recruited a number of new supporters – all during a time of crisis.

Celebrating Jerry Huntsinger – an exemplary fundraiser, writer, teacher and friend

by SOFII

There is a very special showcase on SOFII that you might not know about – but you really should. It contains oodles of fundraising wisdom and it’s called, quite simply, The Jerry Huntsinger Tutorials.

21 and ½ tips for writing better fundraising materials

by Lisa Sargent

Fundraising copywriter extraordinaire Lisa Sargent is back, with more essential advice on how to harness the power of your writing. In this article Lisa shares her tried-and-true checklist for better fundraising materials. Follow these tips and help ensure your donor communications shine... every time!

Extra Life: ‘Play Games, Heal Kids’ 24-hour gaming marathon

by Rickesh Lakhani

In this case study, video game enthusiast and fabulous fundraiser Rickesh Lakhani asks: How can a plumber, riding a dinosaur, help raise money for children?

Keep reading to find out!

British Muslims are the most generous group in the UK – how can fundraisers engage them?

by Jasmine Miah

Blue State’s essential report shows that UK Muslims gave four times more in the last 12 months than UK average. Almost half are planning to give more to charity in the next year. Three in four have already donated to support individuals impacted by the war in Gaza. And one in two are open to giving their Zakat to charitable organisations. What does this mean for charities and fundraisers like you?

Dogs Trust: ‘Home from Home’ direct mail appeal

by Amber Gerrard-Maxwell

This bright, bold and compelling fundraising campaign from Dogs Trust exceeded all expectations. With a record number of dogs in need of homes, the ‘Home from Home’ appeal raised vital funds to expand the charity’s foster caring network. It smashed its targets and saved many dogs who had nowhere else to go. 

Unleash the might of the donor – power as a component of a fundraising plan

by Mark Phillips

Your donors want to make a difference. But sometimes when they give, they aren’t sure if their generosity is making an impact. In this article, Mark Phillips shares three techniques you can add to your fundraising appeals. Each one will help ensure your donors know that they DO have the power to make a difference.

Is your donor a Spiderman, Batman or a Wonder Woman?

by Marina Jones

Superheroes have a unique backstory that makes them who they are and shapes their narrative. But in fundraising, your donor has an ‘origin story’ too. Marina Jones believes that making an effort to learn more about your donor’s story can give you an insight into why they choose to give – and help you build supporter loyalty.