The Fundraiser’s Toolbox

You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

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Greenpeace Canada: Coronavirus legacy campaign

by Tristan Woodford

How Greenpeace Canada used the pandemic crisis to get closer to their donors and start a conversation about the future.

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Fundraising and giving during COVID - a report from the CIOF

by SOFII

The Chartered Institute of Fundraising (CIOF) has gathered voices from within the sector to analyse fundraising in the wake of the coronavirus pandemic. We think this is essential reading for all fundraisers who want to move forward from the crisis and look to the future with positivity and hope.

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Campaigning fundraisers can change the world

by SOFII

What is the future of fundraising? Will it be a bright one after the pandemic? Yes, says Ken Burnett. In fact, fundraisers like you can change the world.

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The pie lies – why you should put the charity spending pie chart straight in the bin

by Caoileann Appleby

Pie charts may seem like a good way to assess your organisation’s success but Caoileann Appleby of Ask Direct points out they’re really best ignored – or even chucked in the bin.

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Growing supporter loyalty doesn’t happen by accident

by Roger Lawson

Securing your donors’ loyalty requires work – and investment. In the latest article in this series, Roger Lawson explains how a little investment can make a huge difference.

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Born Free Foundation: Life in lockdown video campaign

by Fatima Talidi-Marrero

Discover how a UK charity used the voices of humans struggling with lockdown as a way to highlight the plight of animals in captivity. This short, clever video is the epitome of smart storytelling and yes, it certainly tugs on the heartstrings!

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A single measure of the health of your supporter relationships

by Roger Lawson

Roger has looked at how you can encourage loyalty and then build on it. Now, he explores how your organisation can evaluate your relationships with donors.

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Standing on the shoulders of giants – a book review

by David Love

SOFII is delighted to share this thoughtful review of The Essence of Campaigning Fundraising in 52 exhibits and 199 web links – a new book by Ken Burnett. It comes to you all the way from Canada and courtesy of a wonderful fundraiser, David Love.  

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Choctaw Nation of Oklahoma and Ireland: ‘Pay it forward’ campaign

by Marie Quirke

When coronavirus hit and began to impact on the Choctaw Nation of Oklahoma, the people of Ireland stepped up to help. They repaid a gift from 173 years earlier by supporting the Choctaw Nation’s superb viral fundraising campaign. 

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What creates highly loyal supporters?

by Roger Lawson

What are the drivers of donor loyalty, the things that will compel them not just to donate but to be champions of your cause for years to come?

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Diabetes UK: One Million Steps Challenge digital pivot

by Gemma Reeve

How did Diabetes UK and Manifesto react to the coronavirus crisis and subsequent lockdown? They rescued, and actually enhanced, Diabetes UK’s flagship fundraising event. 

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