The Fundraiser’s Toolbox

You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.

Lessons from the Annual Lectures: Stephanie Drummond's view

by Stephanie Drummond

Now Stephanie Drummond, who also won a place at the Annual Lectures through SOFII’s competition, tells us the valuable lessons she learned on that day. Go and get your fishing rod!

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Do we really need another book on storytelling? Part 2

by Bethan Francis & Rory Green

Click here to see more thoughts and opinions on Ken Burnett’s Storytelling can change the world from Bethan Francis in the UK and Rory Green in Canada. Just a little trailer: you can’t make important change if you aren’t an expert teller of stories.

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What’s next in fundraising? Part 4

by Kirsty Simpson

Our final essay winner on the next big thing for fundraising. Click here to find out about Kirsty Simpson’s leap of faith.

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Do we really need another book on storytelling?

by Charlie Hulme & Rob Woods & Joe Jenkins

An important new book about storytelling is given a special review from not just one, not just two but three of the UK's most eminently qualified reviewers.

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What’s next in fundraising? Part 3

by Stephanie Drummond

Third of our essay winners on the theme of what’s the next big thing for fundraising? is here for you, now.

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The six essential building blocks of fundraising success

by Roewen Wishart

A fundraising text from Australia is unusual, says Roewenn Wishart. Read his review of Yes You Can Fund It by Shannon Anderson, which he says is well worth reading whether you’re new to fundraising or an old hand.

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Lessons from the Annual Lectures: Emily Henry’s view

by Emily Henry

Emily Henry, also a winner, says that the Annual Lectures was full of inspiring, thought-provoking insights into what fundraising is currently, where it is going and how it can improve. If you were one of the unfortunate souls who missed this event, she lists here her top 10 lessons – the ones you just have to know!

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What’s next in fundraising? Part 2

by Gemma Walder

Gemma Walder, one of the winners of our essay competition to attend the Revolutionise Annual Lectures in London at the end of 2014, tells us what she thinks will be the next big thing for fundraising – the one thing that will give your supporters such a fantastic experience that they’ll want to introduce you to all their friends.

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Lessons from the Annual Lectures: Gemma Walder’s view

by Gemma Walder

It isn’t only those gifted scientists who frequent London’s Royal Institution who can lead an experiment that will change the world. Fundraisers can too. And it starts with us all simply thinking... if not me, then who, if not now, then when? Click here to read Gemma Walder’s detailed account of this year’s Annual Fundraising Lectures held in London, on December 4th. 

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M​usings of a direct response fundraiser no. 2: finding the ‘sweet spot’

by Jonathon Grapsas

Our job as fundraisers is to find the sweet spot: an amount that is appropriate to that donor at that time. In his second article on the musings of a direct response fundraiser Jonathon Grapsas shows exactly how to do it.

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What’s next in fundraising?

by Emily Henry

SOFII and The Agitator joined forces with Revolutionise to identify, foster and develop new journalistic talent in fundraising. We offered five free places for the 2014 Annual Lectures to aspiring fundraising writers, who submitted a short piece on ‘what’s next in fundraising?’ Here’s one of the winning entries…

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Relationship fundraising and marketing: friends or foes?

by Roewen Wishart

The dispute about relationship fundraising has been raging for years and seems to go on and on. Surely now it is time to step back and examine the different arguments for and against because surely we all just want to do the best we can to make the world a better place.

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