The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
How often in life do you have total satisfaction?
by Lyndall Stein
This remarkable article from Lyndall Stein that describes the fundraising campaign she and other volunteers organised for the African National Congress when South Africa was in the grip of apartheid.
Read moreBrand cops mandate stupid Haiti ad
by Jeff Brooks
It would be best not to follow this example of fundraising for the disaster in Haiti. Or so Jeff Brooks thinks.
Read moreHey Mr Fundraiser: stop asking your board members to trespass
by Simone Joyaux
Always outspoken, Simone Joyaux doesn’t let us down this week when she tells a reluctant board member: ‘If you’re not willing to do the work, get off our board. Go away’. But she also gives sound advice on how to get the very best from our boards.
Read moreWhat can fundraisers learn from product marketing?
by Sarah Clifton
Sarah Clifton says, yes, you can learn from product marketing. Applying a commercial marketing checklist to our fundraising strategy can give us some valuable insights about the way that our donors experience our service.
Read moreWhat would grandma say?
by Peter Goudkamp
Not so long ago I asked staff of the communication and fundraising department at a certain large charity if they were actually supporting their own cause. Only 22 per cent actually did. So I asked myself, ‘What would my grandmother say of this?’
Read moreThe next big thing in fundraising is closer than you think
by Alison McCants
If you’re wondering what the next big thing in fundraising then here are some thought-provoking words from Alison McCants.
Read moreMajor gifts: fundraising from the frontlines
by Rebecca Davies
In this article Rebecca Davies tells us how golfing has helped to improve her major gift fundraising.
Read moreThe seven deadly sins of fundraising appeals and how to avoid them
by Rachel Beer
Rachel Beer shares some top tips and advice on what she’s learnt about individual giving.
Read moreForcing or forging a relationship? Part 5: what’s your real message? Or, how to be relevant
by Charlie Hulme
Do you really know your donors? Do you know why they give you money? Does it matter? Yes, says Charlie Hulme. If we want to keep our donors so expensively recruited we have to make sure our messages are relevant to what they want. We can’t do that if we don’t know what that is.
Read moreWhy I support 12 different charities
by Laura Croudace
How can you learn and improve if your training budget is titchy? Get out and donate says Laura Croudace, who wants a steady stream of fundraising pouring through her letterbox because she learns so much from it. And all those donations are still cheaper than most seminars and workshops.
Read moreCreate a menu of choices for board members
by Simone Joyaux
More tips from Simone Joyaux on not only how to get your board involved in your fundraising, but to get them to love it.
Read moreHow much is a good story worth?
by Michael Rosen
How much is a good story worth to a fundraiser? A lot says Michael Rosen. Here he gives you seven ideas on how you can make your stories powerful tools to raise lots more money for your organisation.
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