The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
Relationship fundraising and marketing: friends or foes?
by Roewen Wishart
The dispute about relationship fundraising has been raging for years and seems to go on and on. Surely now it is time to step back and examine the different arguments for and against because surely we all just want to do the best we can to make the world a better place.
Read moreForcing or forging a relationship? Part 2: what makes a relationship?
by Charlie Hulme
If Pret A Manager, Pizza Express, or Starbucks were losing even half the amount of customers as we are they’d go out of business, says Charlie Hulme. And here he explains how we can be even better at customer, or rather, donor service than they are – and keep our donors from deserting us.
Read moreBoard chairs
by Simone Joyaux
How to make sure that the chair of your board is neither good, bad,or indifferent, but absolutely great!
Read moreUnited Way for Southeast Michigan (UWSEM): lessons from a $27.1 million corporate gift
by Marie Burnett
United Way successfully shifted their fundraising model from transactional to relational and from obligation giving to inspired giving. In the process they turned around a five year trend of decreasing contributions from workforce campaigns with the largest donation to a single project.
Read moreIt won't work here!
by Matthew Sherrington
Matthew Sherrington is depressed and losing patience with fundraisers who won't try a different idea.
Read morePareto Fundraising: Sean’s automated out-of-office email message
by Sean Triner
Sean Triner’s out-of-office bounce-back is brilliant and simple as well as easy to steal, right now.
Read moreForcing or forging a relationship? Part 1: understanding your donors
by Charlie Hulme
This, the first of a three-part feature by Charlie Hulme, managing director, DonorVoice UK, kicks off an important new series for SOFII. Based upon evidence and experience rather than theory and opinion, Charlie’s first article spells out the crucial necessity of really understanding what your donors want from their relationship with you and your cause.
Read moreTen easy fixes for the design of your donation form
by Beate Sørum
Beate Sorum shares digital how-tos, things to do and not to do and 10 tips to make your online donation form work much better.
Read moreImperial War Museum: Indra Sinha’s Eric Heaton ad, from 1985
by Carolina Herrera
This is a classic press ad from advertising legend Indra Sinha that helped mend a leaky roof. It’ll have you in tears too, as it shows you how to tell a good story.
Read moreReader knowledge, real voices, great stories and big points of view
by Elizabeth Loudon
Writer Liz Loudon shares the difference between really writing to move donors, or just typing.
Read moreFalling for SOFII again
by Tony Charalambides
It's always great to receive positive feedback from SOFII users and here Tony Charalambides sings our praises and explains why you should fall for SOFII too.
Read moreEnabling your board members and other fundraising volunteers
by Simone Joyaux
Do you think you already do all you possibly can to help your board members and other volunteers reach their full potential? Or do you think you could maybe do more? Here’s some great advice from Simone Joyaux on how to be an outstanding ‘enabler’.
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