The Fundraiser’s Toolbox

You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.

Why I am not a fan of welcome packs

by Margaux Smith

 ‘They spent my entire first month’s gift on this stupid pack and I don’t really feel thanked at all’.

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How to nurture happy fundraisers

by Sarah Clifton

 How do we ensure that, as experienced fundraisers, we are helping to nurture happy colleagues?

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A tale of two donors – or the ENORMOUS difference in value between ‘what’ and ‘why’

by Charlie Hulme

Charlotte and Emily are almost identical donors with very different donation histories.

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Following the fold

by Lyndall Stein

Lyndall Stein shows that you're never too old to learn some new tricks and passes on some fundraising tips for the young from the old.

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The treehouse of knowledge – the 34 fundamental foundations of fundraising

by Ken Burnett

Of all the nuggets of essential fundraising knowledge buried within all the lists, books and articles ever written, which would be the one list, that you’d choose to hang directly above your space, your workplace? This is that list. 

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Harold Sumption: the shy pioneer

by Joanna Culling

In this addition to SOFII’s Fundraising Legends series, Joanna Culling talks to Ken Burnett, who proudly shares the full text of Harold’s only published material – Yesterday’s trail-blazing and pointers for tomorrow

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How effective is your welcome programme?

by Erik Van Dorp

Many charities have a welcome programme in place to keep more donors giving, to make them feel welcome, or to ask for more money. For whatever the reason you have your welcome flow, there is always room for improvement. So, here’s a simple 10-point checklist that will help you estimate how much room for improvement there actually is.

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You just gotta love older people

by Sean Triner

If you are a fundraiser, you just gotta love older people. Fundraisers, on average are pretty young. Donors, on average are pretty old. So we have an interesting gap to overcome in connecting these fundraisers and donors.

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If it were easy to do we wouldn’t need you

by Karen Osborne

Karen Osborne explains why you should avoid the easy route if you want transformational major gifts for your organisation.

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Ask-phobia: how to overcome ask aversion

by Rory Green

If the thought of asking someone for money, in person, over the phone, or in a letter, makes you break out in a sweat here are five simple tips from Rory Green to help you out.

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Are communication departments the enemy of fundraisers?

by Richard Radcliffe

Richard Radcliffe thinks some charity communication teams are stupid and shares some stories to show why. What do you think?

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A new approach to fundraising – why you should be accessing your donors’ networks

by Richard Turner

It’s time to ring the changes in the way we raise money. Rather than just looking at our donors’ financial capital says Richard Turner, we could be using their social capital to make fundraising so much better for them and our causes.

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