Stupid misconception about the inner lives of children

by Jeff Brooks

According to Jeff Brooks the slogan ‘it’s easy to convince children that killing is a game’ is breathtakingly false and the premise of this ad is an insanely ill-conceived visual metaphor.

Asking the biggest questions of all

by Andrew Papworth

Do you agree when Andrew Papworth says that the British Humanist Association ad here shows muddled thinking and poor execution?

What a tangled web we weave when we try to win awards

by Jeff Brooks

Is Jeff Brooks right when he says that these ads are just fishing for awards? SOFII would love to know what you think.

Telephone fundraising, part 3: designing and delivering a campaign

by Bethan Holloway

The third – and last for the time being – article on telephone fundraising from Bethan Holloway explains how to design and deliver a campaign.

Five steps to creating corporate partnerships

by Remarkable Partnerships

Have you seen the little woolly hats on top of Innocent smoothies and thought that’s brilliant? Or perhaps you’ve bought a packet of Pampers that includes a donation to UNICEF?

Even for a charity there’s no such thing as a free lunch

by Ken Burnett

At least, not without some reciprocity.

Donate now - make a difference to the world and feel great about it.

by SOFII

Donate now - make a difference to the world and feel great about it.

How I wrote it: Cerebral Palsy Alliance’s multimedia, email and video

by Jonathon Grapsas

So far in the ‘how I wrote it’ series, we have focused on the traditional form of campaigning. In other words, packages only using the written word. Here we look at a communication package that uses multimedia, email and video.

Here Jonathon Grapsas talks to Fergal about his work for the charity Cerebral Palsy Alliance. Jonathon is based in Australia where he works for a number of local charities.

Breve historia del fundraising en España

by Alhelí Quintanilla

La captación de fondos comenzó en España en los años 60, con iniciativas como el Día de la Banderita, los sorteos especiales de Lotería o los mercadillos de beneficencia. Este tipo de fundraising puntual se asociaba sobre todo a iniciativas caritativas impulsadas por la iglesia Católica, principal beneficiaria por tradición de la generosidad de los españoles, que contaba con la ayuda de una legión de voluntarios. Lee mas aquí.

How to fail to motivate your audience to take action

by Nancy Schwarz

This campaign using print ads from from Action Against Hunger (AAH) is a great example of how to fail to motivate your audiences to take action that will benefit your cause.

Brilliant donor care: 15 steps to make sure your organisation gets it right

by Jonathon Grapsas

Before I launch into some tangible ways to improve the way you deal with donors, let me preface this by looking at the current climate. Just how are charities in different parts of the world interacting with donors on a daily basis?

How I wrote it: the Amnesty pen letter

by Fergal Byrne & Karin Weatherup

In this, the ninth in a series of interviews with leading fundraising writers, Karin Weatherup talks to Fergal Byrne about the legendary Amnesty pen letter she wrote for Amnesty International – the pack was Amnesty UK’s banker for 10 years or more and was copied or adapted by many Amnesty International sections around the world.