The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
Verity one: you have great joy in what you are doing

by Jerold Panas
Success is due less to years of experience than to ardour for the work.
Read moreIntroducing: the verities

by Jerold Panas
An introduction to Jerold Panas’ fundraising verities.
Each important, many a virtual strike of lightning.
Read moreSynecdoche, synecdoche…we all fall down

by George Smith
George again takes up the baton for fine writing. Or does he when he encourages you, the fundraiser, to grab the word ‘synecdoche’.? What in the name of sanity is that?
Read more‘Who says that, these days, off-the-page donor recruitment can’t be massively profitable?’

by Ken Burnett
This candid exposé shares with you the inside story of a remarkable acquisition success, though it took such to-ing and fro-ing to achieve it that SOFII lost one of its star acts for the epic Once Upon I Wish I’d Thought Of That. Despite this sad story Indra Sinha’s experience shows that a former fundraising faithful is far, far from finished. And that fine writing is still worth its weight in gold.
Read moreWho pays the tab at a meeting with a donor?

by Marc Pitman
During a recent coaching call, my client asked me to walk her step-by-step through an upcoming meeting with a donor. I love doing this!
Read moreFour tips that can help land corporate donations

by Robert Bellovin
Raising money from commercial organisations is a bit like Marmite – you either love it, or hate it. But you can’t deny it that it does raise money. If you’re thinking about putting a toe in the water – check out this article that is full of advice for practitioners on how to go about it.
Read moreTop tips to get the best from your agency - part 3

by Gill McLellan
Part three of Gill McLennan's insight into how the best relationships are managed and she shares more tips on how to get the most from your agency, as well as your colleagues, to ensure your project is the best it can be.
Read moreThe UK donor commitment study. And why it could be worth thousands of pounds to you and your cause

by Ken Burnett
An open letter from SOFII’s managing trustee announcing a free SOFII/ Agitator webinar of some importance.
Read moreHow you can become your organisation’s competitive edge

by Bernard Ross & Clare Segal
When I heard about the idea of using psychology to raise more money I couldn’t imagine how that would fit into my previous learning about the pyramids, loops and ladders that are so familiar to many of us fundraisers. The fact is – it doesn’t….
Reviewed for SOFII by Kimberley MacKenzie.
Read moreSetting out and summarising the every-day business of excellence

by Henry A. (Hank) Rosso
If you have not read Rosso and his associates’ work, I thoroughly recommend this compendium of 500-plus pages. In it we find the analytical models of the ‘donor pyramid’, the ‘campaign planning cycle’, the ‘concentric circles... and a coherent expression of a philosophy.
Reviewed for SOFII by Roewen Wishart.
Read moreSecrets of a great funding proposal

by Cheryl A Clarke
The foreword to this short and readable book summarises its value well, ‘For reluctant writers who need warm-up exercises and structured lessons…and for seasoned grant writers who get caught up in the jargon of our fields’…
Reviewed for SOFII by Roewen Wishart.
Read moreThe essence of fundraising practice from the world’s most famous fundraising academic

by Adrian Sargeant
‘A comprehensive selection of knowledge that is both readable and well structured’. Be sure to let us know if you agree.
Reviewed for SOFII by Roewen Wishart.
Read more