How to find your inner writer

It’s a good title, isn’t it – how to find your inner writer?

Written by
Elizabeth Loudon
May 18, 2013
Outright plagiarism is not a good idea. But stealing inspiration is highly recommended.

I can say so without embarrassment because I didn’t come up with it. Ken Burnett did.

Therein lies one of the best tips I know for finding your inner writer. Steal one.

I’m not recommending outright plagiarism, which is neither clever nor polite (let alone legal), but I would recommend stealing inspiration from those around you. A writer’s job, after all, is to tell great stories about other people. Charities are full of people who have done, endured, or learned things we ourselves may never do, endure, or learn. These people can give you heart-breaking stories, groundbreaking ideas and startling insights. All you need do is listen, take notes and get it down on paper.

If your inner writer is behaving well, your job’s done. Sadly, however, most inner writers are moody and insecure, damaged by childhoods in which short-sighted teachers imposed dumb rules, such as never splitting an infinitive or starting a sentence with and. Inner writers understandably like to hide, in case some retired teacher spots them and declares them less than perfect. The tougher they look on the outside, the more they dread exposure. They’d rather take a nap, or eat some chocolate. They’d prefer to write anything other than whatever they’re supposed to be writing. They’re rebellious as well as weak.

Stand tall and read your copy out loud – even to the cat

One way to entice your inner writer out into the light is to stand tall and read your writing out loud. Read it to a tree in the park, read it to your cat. If you think that’s weird, bear in mind that Hilary Mantel, twice winner of the UK’s Man Booker prize, sometimes places an empty chair in front of her, imagines the fictional character she’s writing about sitting in the chair and then interviews the character: out loud. When you hear your writing rather than see it, you will catch all the mistakes your eye never notices. Even better, you’ll also start to develop your own ‘voice’ – the trademark tone, whether sassy or formal, warm or earnest, that distinguishes your inner writer. That’s the tone you want your donors to hear.

Next, nourish your inner writer with some passionate reading. Seek out the writers who delight you. Look at how they put stories together. Most good writers get off to a quick start, have a recognisable voice that’s free of jargon and describe people facing a challenge – heartbreak, poverty, illness – then search for a way to describe how they overcome it.

Whether you’re writing about scientists on the hunt for a cure for cancer, elderly people who can’t afford to heat their homes, even a recent committee meeting, make sure that your inner writer gets to the point in the first paragraph. Cut the opening ‘throat clearing’ when your inner writer uses pompous words to cover up insecurity, such as ‘unique issues’ or ‘significant long-term outcomes’. Ask your inner writer to show real people right away, people who may not be perfect but who move you nonetheless. Use vivid details that bring a place or a problem to life.

Next, give your inner writer a best friend – a writing buddy with whom you can trade drafts. There’s just one rule: you will say only nice things about each other’s writing.

‘More’ doesn’t mean two or three. It means 10, 20, or a hundred drafts.

Wait a minute – only nice things? How will you know whether your work is any good if your buddy doesn’t criticise you? Well, deep down, your inner writer already knows what’s good and what’s not. If you and your writing buddy ask each other kindly questions, your inner writer will come up with the answers. For example, you might ask each other:

  • What do you like best about this piece?
  • What would you like to do with it next?
  • What are you thinking of deleting or changing?
  • Why did you choose to begin/end it this way?
  • Is there anything else you’d like to include, but you’re not sure whether to?
  • What do you want donors to do, think, or feel after reading this piece?

By now your indulged inner writer may be getting carried away, so make sure you set some rules, too.

Actually, there’s only one rule. Rewrite everything.

The difference between our inner writers and most professional writers is that the professional writer writes more drafts. ‘More’ doesn’t mean two or three. It means 10, 20, or a hundred. It means writing freely, randomly, for 20 minutes at a time, just to limber up, then ditching everything except the last sentence. It means moving something from the end (such as a great quote, or the ‘ask’) up to the beginning, then moving something else to the end. It means ripping paragraphs apart and stitching them back together until each paragraph is about one thing only. It means cutting sentences in half, switching the verbs from flabby passives to powerful actives, then cutting them in half again.

Your inner writer will grow strong if you exercise it like this. So shut the door, switch off the browser and remember that procrastination is the enemy of good writing. If you start writing on the eve of a deadline, your inner writer will have an anxiety attack and freeze up. Be kind to your inner writer by being strict about time and space.

But… don’t be too strict. Give your inner writer a break. Take it for a walk, play it beautiful music and, above all, forgive it its imperfections. Every proposal, letter, or report you write is, after all, nothing but today’s words on paper. It’s not a final judgment by which your inner writer will be measured for all eternity. At worst, it’s probably only a draft or so away from very good indeed.

Tell your shivering inner writer firmly that we’re all as good as our next draft, not our last.

Give your inner writer a break and take it for a walk. You could even stop and read your copy to a tree.

Once your inner writer is ready to go forth into the world and dazzle your donors, make sure it’s dressed to advantage. Place the writing out on the page with wide margins, use an attractive and readable font, usually a serif, justify both text and titles to the left, not centre or right (there are sound reasons for this, trust me) and give each piece a title that’s a promising tease, such as a question, or has real names in it (think When Harry met Sally, or Anna Karenina). You don’t want to read something called CaseStudy or Annual Report do you? Neither do your donors.

But How to find your inner writer? You might even read to the end.

About the author: Elizabeth Loudon

Elizabeth Loudon, co-founder and director of Prospero Partners, has helped numerous charities in the US and UK to raise funds from major donors and the world’s leading foundations and companies. She is also a published writer who loves to teach people how to write with joy and confidence.

Recent Articles

Will you join these kind fundraisers at the heart of SOFII?

Who are the SOFII One Hundred? They are fantastic fundraisers from around the world – and you can find them at the heart of SOFII. Read on to discover more about this group of caring people and learn why they have chosen to help fundraisers today, tomorrow and forever.

Read more

New year, new changes in digital fundraising – five tips to help you prepare

Changes in online marketing and data privacy have made it harder than ever to find new donors. And as we embark on a new year in fundraising, more shifts are on the horizon. So what can fundraisers like you do to make sure you’re prepared to communicate with and nurture your donors in an ever-evolving digital landscape?

Read more

Legacy brochures from 90 years ago – what’s the same and what’s different to today?

This is a rare ‘legacy edition’ from our ever-growing fundraising history project. Marina Jones has uncovered some gems in The Salvation Army archive, two legacy brochures from the 1930s. In this article she looks at what’s stayed the same (Marina found ten things!), as well as what’s changed, when it comes to talking to donors about making a gift in their will.

Read more

When fundraising collapsed – are we ready for a new era of responsible fundraising?

As we enter another year in fundraising, Giles Pegram is pausing to look back. In this article, he reflects on some important moments in his time as a fundraiser – from 1983 to the present. Giles also refers to the lessons found in the Commission on the Donor Experience and offers fundraisers ten tips that he believes will help you usher in a new era of responsible fundraising.

Read more

SOFII’s best of the best showcase - introduction and contents

This showcase collates all the greatest fundraising campaigns currently on SOFII. Be prepared to be inspired and amazed by the very best fundraising ever. And you can suggest other appeals or projects that resonated with you as well.

Read more

Also in Categories