The Fundraiser’s Toolbox

You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.

How to be a fundraising hedgehog

by Damian O’Broin

We first published this entry in SOFII’s blog in 2013. We’re not only reproducing it here because we love the title, but also because the answer to the three challenging questions Damian O’Broin poses will be an important tool for the future of fundraising for your charity. And when you’ve found the one thing that can answer all three then you’ve got yourself a hedgehog. So now you just need to read Damian’s article to find out what to do with it...

Read more

SOFII blog: getting along – conflicts among staff

by Kirsten Bullock

Fundraisers are the most important people in a charity. No? SOFII blogger Kirsten Bullock explores this commonly held belief and identifies other areas of conflict between fundraising staff and, well, just about everyone else in the organisation who’s not a fundraiser. She suggests several remedies that could help you build stronger, more effective collaborative relationships.

Read more

Is your logo effective? Tips to evaluate your visual identity

by Julia Reich

As principal of Julia Reich Design, Julia knows all that’s worth knowing about brand strategy, graphic and web design. For the second part of our fundraiser’s toolkit she’s back with tips on how to make sure your logo is representing your charity the best way it can.

Read more

The Effectiveness Project: fundraisers – take notice soon!

by Steven Shattuck

The latest infographic from Bloomerang has some alarming data from the Urban Institute in the USA. Isn’t it time that charities took some notice?

Read more

Top twelve tips for pattern breaking

by Lucy Gower

In this article, innovation manager, Lucy Gower shares her practical tips and lessons on how to increase your inspiration and widen your connections. Why not take note and break some of your established patterns in the new year?

Read more

Are you unintentionally turning away donors?

by Elaine Fogel

In this article, nonprofit marketing expert, Elaine Fogel reminds us that a charity's donors are its lifeline and highlights three key areas you should be looking at to make sure you're welcoming them with open arms and not unintentionally turning them away.

Read more

How to transform your brainstorm sessions

Post-its

by John Grain

Fundraising specialist, John Grain, gives some really practical advice on how to get the best out of your brainstorms.

Read more

An ABC of direct response

by Jonathon Grapsas

This article is a fantastic ‘what’s what?’ of direct response fundraising and is a priceless resource for all those just starting out and a great checklist for those who have been around a little longer.

Read more

Five ‘must dos’ of bequest fundraising

by Fiona McPhee

In this helpful breakdown of how to set out a legacy fundraising strategy, Fiona insists that it is not just the big brand charities that have the potential to develop a significant legacy income and provides step-by-step advice on how to increase legacy-gifts for your organisation.

Read more

Seven steps to generating donor response

Photo of 7 steps

by Jan Chisholm

In this article Jan generously shares with SOFII readers the results of her long search, with seven steps she believes the very best fundraising approaches take to assure success. Does your next appeal have them all?

Read more

Seven steps to fire up your board

by Gail Perry

In this brilliant instructional video, US fundraising consultant and author of Fired-Up Fundraising – Turn Board Passion into Action, Gail Perry walks you through seven steps that will help you to really strengthen and fire up your board.

Read more

How an egg McMuffin reminded me of the foundations of fundraising

Egg McMuffin

by Derek Humphries

Recounting a mildly bizarre but uplifting encounter that was to involve not one, but two, popular fast-food snacks, Derek Humphries reminds us of the simple but firm foundations every truly compelling fundraising should be built on.

Read more