The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
The Obama effect
by Jonathon Grapsas
Six lessons from President Obama’s fundraising team to help fuel growth in your organisation.
Read moreHow to write a better thank-you letter (and why it matters)
by Lisa Sargent
‘Dear Friend,’ the thank-you letter began... and it broke my heart. Don’t they know my name? I wondered. (It was on the cheque I sent them, after all.)
Read moreSOFII announces the return of the thank-you letter clinic
by Lisa Sargent
New thank-you letter clinic to champion a renaissance in charity thank-you letters, starting with Lee Saunders – and YOU.
It all started when veteran fundraiser and SOFII user Lee Saunders kindly sent SOFII a packet of charity thank-you letters he’d written for charities in Western Australia.
Read moreAn earlier incarnation of NSPCC’s The Children’s Friend
by Ken Burnett
Managing trustee, Ken Burnett, shares with SOFII readers how the idea for the original NSPCC supporter magazine The Children’s Friend was born. In this revealing article, Ken gives us a glimpse into how NSPCC’s most significant donor communication was developed and how it became something of a family affair – SOFII’s not just thrown together you know!
Read moreSupporter insights: what are they, why bother with them and how to uncover them?
by Kevin Waudby
In this thought-provoking article, Kevin Waudby shows how great supporter insight can help differentiate your charity from your competitors and be the difference between a supporter giving to your cause instead of theirs.
Read moreGeorge Smith: Working with suppliers, part one
by George Smith
A more serious article than ‘So you seriously want to be a client?, George says that if we really want to be creative in fundraising we have to know how to get help from suppliers.
Read moreAt Charing Cross station, I stood up and blubbed a little
by George Smith
This simple, heart-warming Christmas story from George Smith will reaffirm for you that fundraising is, and always will be, about emotion.
Read moreThe donor pyramid is dead… Long live the donor pyramid!
by SOFII
Sarah Clifton shares her thoughts and asks: What exactly is the purpose of the donor pyramid if not to map the upgrade journey to a major gift?
Read moreFREE: ten years of fundraising experience!
by SOFII
Everything that Reinier Spruit has learnt in his his first ten years of fundraising and all in one handy read.
Read moreStaff like donors? Recruit, develop, retain them…
by SOFII
In this article Patrice Simonnet advises us to use the same techniques on our fundraising staff as those we use on our donors.
Read moreCopywriting and design strategies for better donor newsletters: a before and after success story
by Lisa Sargent
Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity's newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter.
Read moreGive that gift back!
by SOFII
What happens if a donor wants their money back? Donna Caputo has some advice.
Read more
