Digital fundraising
Capital Area United Way: a well-captioned photo is worth 1,000 words
by SOFII
By re-designing their website and including a special online photo documentary Capital Area United Way found a way to tell their story and proved that a picture really can tell a thousand words.
Read moreThe Big Give: online fundraising
by SOFII
We're sure many fundraisers will find it hard to believe that for some donors, particularly major donors, it can be difficult to find a trustworthy, donor-friendly organisation to give their money to. The Big Give is an innovation that meets the needs of both donors and fundraisers. For charities, the website is a fantastic, and free, opportunity to showcase their projects, the real and relevant work that much of the public will fail to see, or realise needs funding.
Read moreUniversity of South Carolina: ‘We are South Carolina Y’ALL’ (Young Alumni Leaving a Legacy)
by SOFII
In another piece from our archive, this innovative and engaging alumni fundraising from the University of South Carolina (USC) is a great reminder to the higher education sector that communicating with young people about legacies can and should be done.
Read moreUniversity of South Carolina: Search for ‘the face of Y’ALL’
by SOFII
Y’ALL stands for Young Alumni Leaving a Legacy and this exhibit chronicles an associated endeavour, the search for a face, or rather a couple of faces, to promote it.
Read moreThe Children’s Hospital Trust careometer viral campaign.
by SOFII
This exhibit shows how important it is to raise awareness of your cause and encourage people to care before you ask them for time or money.
Read moreNSPCC’s supporter magazine The Children’s Friend
by SOFII
With their newly adapted online supporter magazine, the NSPCC are maximising a key supporter retention mechanism and making it relevant to the lives of their supporters.
Read more‘Transcending space’ with Innophoria's social sector clients
by Lucy Innophoria
In Lucy’s sixth blog for SOFII, she transports us to the future, a future where we can give the donor a virtual experience of our work which shows exactly what their money has achieved.
Read moreKids Help Phone: buy a kid some time
by SOFII
This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.
Read moreInteractive fundraising
by Lucy Innophoria
In her fifth blog for SOFII, Lucy asks if ‘fun-raising’ could be the key to boosting your fundraising and shares some fantastic interactive campaigns from both the charity and the corporate sectors.
Read moreThe best developments of 2010.
by Lucy Innophoria
In her fourth post for SOFII, Lucy reflects on the coolest developments of 2010: apps, interactions and gaming and their impact on the fundraising sector. Could you use them in your next campaign?
Read moreDefenders of Wildlife: multi-channel direct marketing integration
by SOFII
With more nonprofits engaging in online marketing, those that are coordinating their messages or campaigns across many channels are standing out above the crowd.Defenders of Wildlife are leaders in the field and here we look at three of their campaigns to highlight some of the best multi-channel integrated marketing in the sector.
Read moreIntroducing Lucy Innophoria
by Lucy Innophoria
Read Lucy Innophoria’s first blog post for SOFII to find out who she is, what she does and how her ideas can improve your fundraising.
