Digital fundraising
Kids Help Phone: buy a kid some time
by SOFII
This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.
Read moreInteractive fundraising
by Lucy Innophoria
In her fifth blog for SOFII, Lucy asks if ‘fun-raising’ could be the key to boosting your fundraising and shares some fantastic interactive campaigns from both the charity and the corporate sectors.
Read moreThe best developments of 2010.
by Lucy Innophoria
In her fourth post for SOFII, Lucy reflects on the coolest developments of 2010: apps, interactions and gaming and their impact on the fundraising sector. Could you use them in your next campaign?
Read moreDefenders of Wildlife: multi-channel direct marketing integration
by SOFII
With more nonprofits engaging in online marketing, those that are coordinating their messages or campaigns across many channels are standing out above the crowd.Defenders of Wildlife are leaders in the field and here we look at three of their campaigns to highlight some of the best multi-channel integrated marketing in the sector.
Read moreIntroducing Lucy Innophoria
by Lucy Innophoria
Read Lucy Innophoria’s first blog post for SOFII to find out who she is, what she does and how her ideas can improve your fundraising.
Friends of the Earth: carbon calculator
by SOFII
An enterprising and topical involvement idea, interestingly executed. FoE's carbon footprint calculator will be irresistible for many people and is right on message for the charity. This exhibit should encourage other campaigning and social change organisations to search for similar ways of engaging supporters.
Read moreDobrota Foundation: ‘everyone can be a philanthropist’ campaign
by SOFII
This massively ambitious multi-media campaign generated results that speak for themselves. It shows what can be achieved with vision and commitment, even in an emerging market.
Read moreRex Dog Shelter: ‘A pet is not a toy’ campaign
by SOFII
This is a ‘percentage’ campaign, one of Hungary’s first multi-media campaigns aimed at getting the public to sign over their one per cent entitlement. Many organisations have now successfully followed the Rex Foundation’s lead, with good results.
Read moreBosnian Handicrafts: ‘shopping with a purpose’ campaign
by SOFII
This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.
Read moreSean Triner’s 40th birthday appeal
by Sean Triner
A highly personal and very effective anniversary fundraising effort from an acknowledged master of the detailed, well-structured ask.
Read moreThe Chilean Bible Society: mobile phone texting campaign
by SOFII
SOFII's first exhibit from Chile. This is a very clever use of text messaging with an intriguing involvement device built in, in the form of a Bible knowledge quiz. Each text generates a small donation and increases the sender's bible knowledge, which must suit the Chilean Bible Society very well.
Read moreDirectChange.org website
by SOFII
Is this the future of fundraising; giving donors direct control over where their money goes, instant feedback and the flexibility to decide what they will support, when and how? DirectChange.org is an exemplary use of new technology to bring new donors (and a new generation of donors) into charity to help meet urgent needs.
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