Digital Fundraising
University of South Carolina: ‘We are South Carolina Y’ALL’ (Young Alumni Leaving a Legacy)
by SOFII
Innovative and engaging alumni fundraising from USC shows the education sector how it should be done.
Read moreUniversity of South Carolina: search for ‘the face of Y’ALL’
by SOFII
Y’ALL stands for Young Alumni Leaving a Legacy and this exhibit chronicles an associated endeavour, the search for a face, or rather a couple of faces, to promote it.
Read moreThe Children’s Hospital Trust careometer viral campaign.
by SOFII
This exhibit shows how important it is to raise awareness of your cause and encourage people to care before you ask them for time or money.
Read moreNSPCC’s supporter magazine The Children’s Friend
by SOFII
With their newly adapted online supporter magazine, the NSPCC are maximising a key supporter retention mechanism and making it relevant to the lives of their supporters.
Read moreKids Help Phone: buy a kid some time
by SOFII
This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.
Read moreDefenders of Wildlife: multi-channel direct marketing integration
by SOFII
With more nonprofits engaging in online marketing, those that are coordinating their messages or campaigns across many channels are standing out above the crowd.Defenders of Wildlife are leaders in the field and here we look at three of their campaigns to highlight some of the best multi-channel integrated marketing in the sector.
Read moreFriends of the Earth: carbon calculator
by SOFII
An enterprising and topical involvement idea, interestingly executed. FoE's carbon footprint calculator will be irresistible for many people and is right on message for the charity. This exhibit should encourage other campaigning and social change organisations to search for similar ways of engaging supporters.
Read moreDobrota Foundation: ‘everyone can be a philanthropist’ campaign
by SOFII
This massively ambitious multi-media campaign generated results that speak for themselves. It shows what can be achieved with vision and commitment, even in an emerging market.
Read moreRex Dog Shelter: ‘A pet is not a toy’ campaign
by SOFII
This is a ‘percentage’ campaign, one of Hungary’s first multi-media campaigns aimed at getting the public to sign over their one per cent entitlement. Many organisations have now successfully followed the Rex Foundation’s lead, with good results.
Read moreBosnian Handicrafts: ‘shopping with a purpose’ campaign
by SOFII
This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.
Read moreSean Triner’s 40th birthday appeal
by Sean Triner
A highly personal and very effective anniversary fundraising effort from an acknowledged master of the detailed, well-structured ask.
Read moreThe Chilean Bible Society: mobile phone texting campaign
by SOFII
SOFII's first exhibit from Chile. This is a very clever use of text messaging with an intriguing involvement device built in, in the form of a Bible knowledge quiz. Each text generates a small donation and increases the sender's bible knowledge, which must suit the Chilean Bible Society very well.
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