Digital fundraising
Sean Triner’s 40th birthday appeal
by Sean Triner
A highly personal and very effective anniversary fundraising effort from an acknowledged master of the detailed, well-structured ask.
Read moreThe Chilean Bible Society: mobile phone texting campaign
by SOFII
SOFII's first exhibit from Chile. This is a very clever use of text messaging with an intriguing involvement device built in, in the form of a Bible knowledge quiz. Each text generates a small donation and increases the sender's bible knowledge, which must suit the Chilean Bible Society very well.
Read moreDirectChange.org website
by SOFII
Is this the future of fundraising; giving donors direct control over where their money goes, instant feedback and the flexibility to decide what they will support, when and how? DirectChange.org is an exemplary use of new technology to bring new donors (and a new generation of donors) into charity to help meet urgent needs.
Read moreCure Cancer Australia: ‘can too’ sporting events
by SOFII
Young people raise money for a great cause while being coached by professionals in a whole variety of sporting skills.
Read moreStrømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’)
by SOFII
Strømme Foundation is an innovative Norwegian charity working to fight poverty in the developing world. The scheme is an imaginative way of engaging younger donors.
Read moreThe Shires of Wood Green
by SOFII
An interesting take on animal sponsorship, created for an organisation that is fortunate to have a very attractive and substantial animal shelter in an attractive setting deep in the English countryside, where it is able to create a special world for regular donors.
Read moreBulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign
by SOFII
These campaigns successfully united several established fundraising techniques including building corporate alliances and the use of new and old media.
Read moreThe Lost Dogs’ Home, Melbourne: Friend of PAWs microsite
by SOFII
Although in recent years the Internet has by any definition come into its own as an indispensable tool for fundraisers, most are still not adept at using the medium to acquire new donors. So the Lost Dogs’ Home’s successful experience of online acquisition should be closely watched by many.
Read moreConversion of a techno-sceptic
by Richard C McPherson
Only a few things in life are worth missing a flight for. I’d like to tell you about two of them. The first is merely amusing but the other, I think, you will find of more value. The first was only the second flight I’d missed, ever. It was going to Oslo, Norway, but I was stuck on London’s Hammersmith roundabout…
Review by Ken Burnett.
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