Digital fundraising
The Royal Hospital for Sick Children: Jack Draws Anything
by Alexandra Aggidis
Six-year-old Jack wanted to raise £100 for The Royal Hospital for Sick Children to say thank you to them for looking after his brother. His brilliant idea – which he thought of entirely by himself – did what all fundraisers want to do. He touched the hearts of everyone who saw it.
Read moreEmory University’s Blue Pig Campaign
by SOFII
Emory University started the Blue Pig Campaign to encourage its undergraduate students to give to the university and foster good links for alumni fundraising by using a Facebook account and Twitter profile.
Read moreSan Francisco Zoo’s ‘adopt-an-animal’ campaign
by SOFII
Many charities have seasonal appeals: Christmas, Easter, Valentine’s Day… Would you be brave enough to take a swerve from the traditional? Yes? Then go to Tycely Williams’ story of the San Francisco Zoo’s offer of a gift, but not to a loved one – that’s too predictable – you can send a hissing cockroach to a nasty ex.
Read moreBitcoin for fundraisers
by SOFII
Is Bitcoin the next ‘BIG THING’ for fundraisers? Could it work wonders for your organisation?
Read moreChildren’s Medical Research Institute: the video that broke the Internet’s heart
by SOFII
Click here to see the video from Australia’s Children’s Medical Research Institute that ‘broke the Internet’s heart’.
Read moreCancer Research UK’s Dryathlon
by SOFII
If you think that the cause should never take second place in an appeal, click here to see how Cancer Research UK’s Dryathlon did exactly that. And raised £4.5 million.
Read moreJustGiving: a ‘for profit, for good’ platform for online giving.
by SOFII
Is JustGiving the most transformational development in the UK charitable sector since the introduction of street face-to-face fundraising? Find out here.
Read moreThe Children’s Center, Detroit: ‘children should be seen and not hurt’ winter appeal
by Marie Burnett
How the Children's Center in Detroit turned dwindling finances and donations into a huge success through a seamless, integrated, multi-channel campaign.
Read moreTen easy fixes for the design of your donation form
by Beate Sørum
Beate Sorum shares digital how-tos, things to do and not to do and 10 tips to make your online donation form work much better.
Read moreCivil Rights Defenders: the Natalia Project, the first assault alarm to protect defenders of human rights
by SOFII
This remarkable project from Civil Rights Defenders saves the lives of human rights activits working to save people from oppressive regimes. The level of involvement they offer their donors is made possible through excellent use of social media.
Read moreAPOPO: HeroRAT rat adoption programme
by SOFII
Another highly successful sponsorship programme. The Belgian charity APOPO have encouraged very many people to part with their euros to adopt a rat – and save a life.
Read moreMo-tivations. Why (oh why) am I doing it? And why would you support me?
by Matthew Sherrington
‘You’ll be cool. A dad of teenage daughters will do anything to hear himself described like that. Anything,’ says Matthew Sherrington who listened, faced his fears and grew a ‘mo’ for prostate cancer. But what were the other six motivations that he thinks make people do something for a charity that they know little about? Find out here.
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