Digital Fundraising
Why so many organisations fail at Facebook

by Beate Sørum
Beate Sorum thinks that if Facebook isn’t working for your organisation, she is willing to bet that it is not Facebook’s fault – it’s yours.
Read moreCrimestoppers: reverse pickpocketing is putpocketing

by SOFII
The charity Crimestoppers launched an integrated experiential and social media campaign to raise awareness of pick pocketing that also aimed to change public behaviour.
Read moreThe Connection at St Martin’s: Donate Locate

by Georgia Bridgwood
The Connection at St Martin’s ‘Donate Locate’ app is a way to help someone living on the streets when donors feel most compelled to give – the moment they see him, or her. The app will locate the person they want to help and they can make a donation confident that it is going to the right place.
Read moreHelp the Oma

by Ben Swart
Having trouble finding volunteers for your charity? If yes, then please go to this great case history. Its splendid use of video shows that people really do want to help others less fortunate – you just have to give them a way to do it.
Read moreFree Lunch: A case study in Chinese transparency and crowd-sourced fundraising

by Craig Linton
When scandal hit one charity in China all the others in the country were tainted and faced widespread public mistrust. Yet one well-known journalist was brave enough to start a bold campaign to change the lives of malnourished school children. This breakthrough innovation has helped restore trust in charities in China and raised enough funds to feed thousands of hungry children.
Read moreTough Mudder

by Michelle Chambers
A success story from non-professional fundraisers, this time two young men.
Tough Mudder is a challenge that includes fire, ice and electric shock obstacles and is more about camaraderie and team spirit than being the best. So far it has raised £5 million across the globe.
Read moreJack Draws Anything

by Alexandra Aggidis
Six-year-old Jack wanted to raise £100 for The Royal Hospital for Sick Children to say thank you to them for looking after his brother. His brilliant idea – which he thought of entirely by himself – did what all fundraisers want to do. He touched the hearts of everyone who saw it.
Read moreEmory University’s Blue Pig Campaign

by SOFII
Emory University started the Blue Pig Campaign to encourage its undergraduate students to give to the university and foster good links for alumni fundraising by using a Facebook account and Twitter profile.
Read moreSan Francisco Zoo’s ‘adopt-an-animal’ campaign

by SOFII
Many charities have seasonal appeals: Christmas, Easter, Valentine’s Day… Would you be brave enough to take a swerve from the traditional? Yes? Then go to Tycely Williams’ story of the San Francisco Zoo’s offer of a gift, but not to a loved one – that’s too predictable – you can send a hissing cockroach to a nasty ex.
Read moreAmnesty International UK’s virtual reality in street fundraising

by SOFII
Face-to-face, or street, fundraising gets so much criticism, so SOFII is thrilled to bring this shining example of it at its best. Through simple virtual reality headsets Amnesty International UK is showing how devastating barrel bombs are to the people of Syria. Click here so that you can see how ‘suddenly everything “over there’” becomes vivid and real’.
Read moreBitcoin for fundraisers

by SOFII
Is Bitcoin the next ‘BIG THING’ for fundraisers? Could it work wonders for your organisation?
Children’s Medical Research Institute: the video that broke the Internet’s heart

by SOFII
Click here to see the video from Australia’s Children’s Medical Research Institute that ‘broke the Internet’s heart’.
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