Digital fundraising

Hope and Homes for Children: End the Silence

by Catherine Harris

Hope and Homes developed a superb campaign to bring light to the lives of children in orphanages with their End the Silence campaign, using positive imagery, a novel pair of donation options and the music we all love.

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Bernie Barnstorms – I Wish I’d Thought Of That

by Fiona Pattison

Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern! 

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CARE International UK: ‘Don’t give, lend’

by Mark Phillips

The saying goes, ‘teach a man to fish and you feed him for a lifetime’. This could easily have been the inspiration for the lendwithcare campaign. CARE International UK embarked on a new way of engaging supporters by offering them the chance to lend money rather than donate it. Supporters were able to invest in exciting business opportunities in poor communities – an innovative and economically sound way of developing those communities whilst maintaining the focus and engagement of donors.

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Macmillan Cancer Support: eCards platform update

by SOFII

Macmillan Cancer Support wanted to update their eCards platform, which was too dependent on Adobe Flash software. Instead they created a modern platform that could be optimised for mobiles and tablets. Read on to find out more.

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Act for Peace's refugee social experiment

by SOFII

A filmed social experiment that tested Australia's compassion for refugees and led to viral success for the charity.

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CDE project 11c digital section 2 part 3: putting the principles and actions into practise

by The Commission on the Donor Experience

Marketing consent - Email marketing - Mobile-oriented design and browser adaptation - Search Engine Optimisation - How donations are accepted

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CDE project 11c digital section 2 part 2: putting the principles and actions into practise

by The Commission on the Donor Experience

Usability - General website usability - Accessibility - Language use - Storytelling - Storytelling and conversations

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CDE project 11c digital section 2 part 1: putting the principles and actions into practise

by The Commission on the Donor Experience

Technological innovation and its use for charity - Understand and design based on donor preferences - Online Journeys

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CDE project 11c summary: digital

by The Commission on the Donor Experience

This guidance is intended to help fundraisers, supporter engagement staff and the organisation you work for to design better online supporter experiences that engage and delight them. 

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British Heart Foundation ‘Gift of Hope’ and ‘Give in Celebration’

by Joe Burnett

Find out how the British Heart Foundation completely reinvented their strategy for in memory giving. How? By providing a more involving experience for donors and making great use of new technology. A wonderful lesson for all fundraisers

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Blue Cross: Tap Dogs

by SOFII

Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.

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One Girl: Do It In A Dress

by Lizzi Hollis

Dresstastic challenge event from Australia that allows volunteers to use their creative fundraising juices and have fun.

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