Digital fundraising
Islamic Relief UK: Raising £180,000 via WhatsApp and Facebook messaging
by Emily Collins-Ellis
A clever and modern use of technology by Islamic Relief UK demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.
Read moreChinese take away: reinventing fundraising in the People's Republic of China
by Daryl Upsall
Daryl Upsall looks at the innovations being made in Chinese fundraising, notably how NGOs, working with corporate businesses and the latest technology are having huge impacts in mass digital communications.
Abortion Support Network: ‘Why do you support ASN?’
by Damian O’Broin
By asking a simple question of their donors and sharing the responses in later communications, a small charity provided inspiration for all fundraisers.
Hope and Homes for Children: End the Silence
by Catherine Harris
Hope and Homes developed a superb campaign to bring light to the lives of children in orphanages with their End the Silence campaign, using positive imagery, a novel pair of donation options and the music we all love.
Read moreBernie Barnstorms – I Wish I’d Thought Of That
by Fiona Pattison
Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern!
Read moreCARE International UK: ‘Don’t give, lend’
by Mark Phillips
The saying goes, ‘teach a man to fish and you feed him for a lifetime’. This could easily have been the inspiration for the lendwithcare campaign. CARE International UK embarked on a new way of engaging supporters by offering them the chance to lend money rather than donate it. Supporters were able to invest in exciting business opportunities in poor communities – an innovative and economically sound way of developing those communities whilst maintaining the focus and engagement of donors.
Read moreMacmillan Cancer Support: eCards platform update
by SOFII
Macmillan Cancer Support wanted to update their eCards platform, which was too dependent on Adobe Flash software. Instead they created a modern platform that could be optimised for mobiles and tablets. Read on to find out more.
Read moreAct for Peace's refugee social experiment
by SOFII
A filmed social experiment that tested Australia's compassion for refugees and led to viral success for the charity.
Read moreCDE project 11c digital section 2 part 3: putting the principles and actions into practise
by The Commission on the Donor Experience
Marketing consent - Email marketing - Mobile-oriented design and browser adaptation - Search Engine Optimisation - How donations are accepted
Read moreCDE project 11c digital section 2 part 2: putting the principles and actions into practise
by The Commission on the Donor Experience
Usability - General website usability - Accessibility - Language use - Storytelling - Storytelling and conversations
Read moreCDE project 11c digital section 2 part 1: putting the principles and actions into practise
by The Commission on the Donor Experience
Technological innovation and its use for charity - Understand and design based on donor preferences - Online Journeys
Read moreCDE project 11c summary: digital
by The Commission on the Donor Experience
This guidance is intended to help fundraisers, supporter engagement staff and the organisation you work for to design better online supporter experiences that engage and delight them.
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