Digital Fundraising
UNESCO: Empowering Local Radios with ICTs
by Sue Kershaw
An immersive digital story-telling experience which shows the transformative power of local radio in Africa and really connects the target audience with the impact of the project.
Read moreGive Them Refuge Christmas Campaign
by Joe Burnett
Through a hard-hitting and powerful video ad and social media campaign, Refuge exponentially increased traffic to their website and the number of donations they received.
Read moreAct for Peace's refugee social experiment
by SOFII
A filmed social experiment that tested Australia's compassion for refugees and led to viral success for the charity.
Read moreHow Alzheimer's Society transformed it’s online giving experience
by Joe Burnett
Getting a donor’s online experience right is crucial for modern day charities. Find out how Alzheimer’s Society UK did just that and reaped massive rewards.
Read moreWant to fight hatred and raise money for a good cause? Do it the fun way!
by John Logan
Fighting hatred with humour: learn how a satirical website and a leading foodbank charity took on notorious British tabloid journalist and hate-monger Katie Hopkins and raised a lot of money in the process.
Read moreCDE project 11c summary: digital
by The Commission on the Donor Experience
This guidance is intended to help fundraisers, supporter engagement staff and the organisation you work for to design better online supporter experiences that engage and delight them.
Read moreCDE project 11c digital section 2 part 1: putting the principles and actions into practise
by The Commission on the Donor Experience
Technological innovation and its use for charity - Understand and design based on donor preferences - Online Journeys
Read moreCDE project 11c digital section 2 part 2: putting the principles and actions into practise
by The Commission on the Donor Experience
Usability - General website usability - Accessibility - Language use - Storytelling - Storytelling and conversations
Read moreCDE project 11c digital section 2 part 3: putting the principles and actions into practise
by The Commission on the Donor Experience
Marketing consent - Email marketing - Mobile-oriented design and browser adaptation - Search Engine Optimisation - How donations are accepted
Read moreBritish Heart Foundation ‘Gift of Hope’ and ‘Give in Celebration’
by Joe Burnett
Find out how the British Heart Foundation completely reinvented their strategy for in memory giving. How? By providing a more involving experience for donors and making great use of new technology. A wonderful lesson for all fundraisers
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