Digital fundraising
Macmillan Cancer Support: eCards platform update
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by SOFII
Macmillan Cancer Support wanted to update their eCards platform, which was too dependent on Adobe Flash software. Instead they created a modern platform that could be optimised for mobiles and tablets. Read on to find out more.
Read moreAct for Peace's refugee social experiment
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Brilliant-use-of-video/hero-31650-act-for-peace.png?w=640&auto=compress%2Cformat&fit=crop&dm=1715064917&s=cac6e85025d75a0261f3581924ce8b6f)
by SOFII
A filmed social experiment that tested Australia's compassion for refugees and led to viral success for the charity.
Read moreCDE project 11c summary: digital
![](https://classy-cobra.transforms.svdcdn.com/production/images/Articles/The-Commission-on-the-Donor-Experience/33039-P11c-hero.jpg?w=297&h=403&auto=compress%2Cformat&fit=crop&dm=1499190102&s=beb28bb87b11fecc5394bcd044994a79)
by The Commission on the Donor Experience
This guidance is intended to help fundraisers, supporter engagement staff and the organisation you work for to design better online supporter experiences that engage and delight them.
Read moreCDE project 11c digital section 2 part 1: putting the principles and actions into practise
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by The Commission on the Donor Experience
Technological innovation and its use for charity - Understand and design based on donor preferences - Online Journeys
Read moreCDE project 11c digital section 2 part 2: putting the principles and actions into practise
by The Commission on the Donor Experience
Usability - General website usability - Accessibility - Language use - Storytelling - Storytelling and conversations
Read moreCDE project 11c digital section 2 part 3: putting the principles and actions into practise
![](https://classy-cobra.transforms.svdcdn.com/production/images/Articles/The-Commission-on-the-Donor-Experience/33839-P11c-1.png?w=640&auto=compress%2Cformat&fit=crop&dm=1499890659&s=a84fbaf65e727f42bb5833de02dcf08d)
by The Commission on the Donor Experience
Marketing consent - Email marketing - Mobile-oriented design and browser adaptation - Search Engine Optimisation - How donations are accepted
Read moreBritish Heart Foundation ‘Gift of Hope’ and ‘Give in Celebration’
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Legacies/31385-british-heart-foundation-new-hero.png?w=640&auto=compress%2Cformat&fit=crop&dm=1677840088&s=95d3f46828470f5f372d06dd6ba7cb74)
by Joe Burnett
Find out how the British Heart Foundation completely reinvented their strategy for in memory giving. How? By providing a more involving experience for donors and making great use of new technology. A wonderful lesson for all fundraisers
Read moreBlue Cross: Tap Dogs
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Face-to-face/31026-BluCross1-hero1.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1490147627&s=5f56676d518766012d58171d4c747dd4)
by SOFII
Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.
Read moreOne Girl: Do It In A Dress
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Events/30699-one-girl-do-it-in-a-dress-hero1.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1487129352&s=92a54a997f0942892ac1fbd0a31fd9e8)
by Lizzi Hollis
Dresstastic challenge event from Australia that allows volunteers to use their creative fundraising juices and have fun.
Read moreA story that wakes you up in your career
![](https://classy-cobra.transforms.svdcdn.com/production/images/Articles/Opinions/30519-hero.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1485930229&s=7c4e8d85593ba3560a0a3133e0177b17)
by Lizzie Carter
If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.
Read moreKnickers Model’s Own in aid of Cancer Research UK
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Charity-shops/30447-knickers-models-new-hero2.png?w=640&auto=compress%2Cformat&fit=crop&dm=1673413730&s=e9b3189fb25f1d2bc1bd0b8338834366)
by SOFII
A grieving daughter's fashion tribute to her mother became a highly successful digital fundraising campaign that turned grief into a triumph and a legacy, raising nearly £60,000.
Read moreTwo days in Dublin: fundraising inspiration in Ireland’s capital – part three
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by Joe Burnett
In the third part of our report from Dublin, we cover a brilliant panel debate on the serious gender imbalance in fundraising. We also bring you a report on Norwegian website expert Beate Sørum’s insightful presentation.
Read more