SOFII · Digital Fundraising

CARE International UK: ‘Don’t give, lend’

by Mark Phillips

The saying goes, ‘teach a man to fish and you feed him for a lifetime’. This could easily have been the inspiration for the lendwithcare campaign. CARE International UK embarked on a new way of engaging supporters by offering them the chance to lend money rather than donate it. Supporters were able to invest in exciting business opportunities in poor communities – an innovative and economically sound way of developing those communities whilst maintaining the focus and engagement of donors.

ACLU: Stand for Rights. Stand for Freedom

by Joe Burnett

When contacted by the American Civil Liberties Union only weeks before a massive telethon, which would be hosted on Facebook and make use of the brand new Facebook Donate system, Open America were handed a massive job with very little time to execute it. The way Paul and his team responded shows initiative and willingness to be bold and daring and to work with new technologies and methods.

MyOxfam app

by Joe Burnett

The MyOxfam app allows supporters of Oxfam to manage their donations to the charity quickly and without hassle; it also gives them real transparency about the impact of their donations.

Macmillan Cancer Support ‘eCards’

by SOFII

Macmillan Cancer Support wanted to update their outdated eCards platform, which was too dependent on Adobe Flash software, with a modern platform that could be optimised for mobiles and tablets.

UNESCO: Empowering Local Radios with ICTs

by Sue Kershaw

An immersive digital story-telling experience which shows the transformative power of local radio in Africa and really connects the target audience with the impact of the project.

Give Them Refuge Christmas Campaign

by Joe Burnett

Through a hard-hitting and powerful video ad and social media campaign, Refuge exponentially increased traffic to their website and the number of donations they received.

Act for Peace's refugee social experiment

by SOFII

A filmed social experiment that tested Australia's compassion for refugees and led to viral success for the charity.

How Alzheimer's Society transformed it’s online giving experience

by Joe Burnett

Getting a donor’s online experience right is crucial for modern day charities. Find out how Alzheimer’s Society UK did just that and reaped massive rewards.

Want to fight hatred and raise money for a good cause? Do it the fun way!

by John Logan

Fighting hatred with humour: learn how a satirical website and a leading foodbank charity took on notorious British tabloid journalist and hate-monger Katie Hopkins and raised a lot of money in the process.

CDE project 11c summary: digital

by The Commission on the Donor Experience

This guidance is intended to help fundraisers, supporter engagement staff and the organisation you work for to design better online supporter experiences that engage and delight them.