Digital fundraising
Movember: a professional fundraiser’s story of raising money through personal sponsorship
by SOFII
A great case study from a ‘mo bro’ of doing fundraising, engagement and feedback well, and being focused on supporters’ needs and interest.
Read moreAlexander’s Fund: how fundraising inspired a community to save a life
by SOFII
Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.
Read moreBreakthrough Breast Cancer: ‘Touch, Look, Check’ campaign
by SOFII
This campaign successfully united two aims: to increase knowledge of breast cancer warning signs and recruit a large number of regular givers.
Read moreCamp Rising Sun: the impact of an infographic
by SOFII
This infographic is visually appealing, uses technology available to organisations of all sizes and demonstrates the key fundamentals of fundraising – make a compelling case for support and demonstrate to your donors the impact of their gifts.
Read moreS.A.L.V.E International: Motorbike May appeal
by SOFII
A simple idea that any small charity could try. This small but mighty appeal helped a small organisation share stories of the impact they have and raise money for something that they urgently needed – a motorbike.
Read moreUniversity of Leeds: the memories appeal
by SOFII
This multi-channel ‘prospecting’ campaign from the University of Leeds enabled them to reach former students who had drifted away from their former university and exceeded its target by 56 per cent.
Read moreChange Heroes: a new fundraising platform
by SOFII
The aim of each of Change Heroes’ campaign is to bring together groups of 33+ friends to donate $3.33 a day for three months, which equals $10,000. This will enable their charity partners to build a school, library, or water project in a developing country.
Read moreFondation Nicolas Hulot pour la Nature et l’Homme: ‘eco-actors’
by SOFII
By giving their supporters the chance to become ‘eco-actors’ the Fondation Nicholas Hulot pour la Nature et l’Homme (the Nicholas Hulot Foundation for Nature and Mankind) forged a special relationship with them and raised an amazing amount of money.
Read moreKiva: person-to-person micro-lending
by SOFII
The first video gives a real sense of excitement and shows vividly the scope of Kiva’s work. The second is the simple story of Pedro and his family and how Kiva’s lenders are helping him fight his way out of poverty.
Read moreNine tips for effective e-mails
by Nick Allen
E-mail may seem boring, what with Google Earth, Web 2.0, Twitter, widgets, and badges, but it’s still the workhorse of online fundraising and communications.
Read morePlan International UK’s ‘prospecting’ campaign
by SOFII
Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?
Read moreThe British Humanist Association: the atheist bus campaign
by SOFII
This is a perfect match between a brilliant idea that generates real public interest and the technology that can make it easily happen.
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