Digital fundraising
Change Heroes: a new fundraising platform
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Electronic/Change-Heroes-logo-1149.png?w=226&h=127&auto=compress%2Cformat&fit=crop&dm=1402572338&s=5aea992656050c6605d2ffbf3c0a7868)
by SOFII
The aim of each of Change Heroes’ campaign is to bring together groups of 33+ friends to donate $3.33 a day for three months, which equals $10,000. This will enable their charity partners to build a school, library, or water project in a developing country.
Read moreFondation Nicolas Hulot pour la Nature et l’Homme: ‘eco-actors’
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by SOFII
By giving their supporters the chance to become ‘eco-actors’ the Fondation Nicholas Hulot pour la Nature et l’Homme (the Nicholas Hulot Foundation for Nature and Mankind) forged a special relationship with them and raised an amazing amount of money.
Read moreKiva: person-to-person micro-lending
![Moises Elias from El Salvador lives with his wife and three-year-old son in their own home. His loan of $500 enabled him to buy curative medicines, vitamins and dietary treatments.](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Electronic/Kiva1071-pic2-450x308.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1402573643&s=4d5862fc6fc19b8c901c76e404e9b890)
by SOFII
The first video gives a real sense of excitement and shows vividly the scope of Kiva’s work. The second is the simple story of Pedro and his family and how Kiva’s lenders are helping him fight his way out of poverty.
Read moreNine tips for effective e-mails
![Nick Allen.](https://classy-cobra.transforms.svdcdn.com/production/images/Articles/Top_tips/Nick-Allen-giving-training.png?w=227&h=178&auto=compress%2Cformat&fit=crop&dm=1403778815&s=d439354beb4bd3253882fd3425b67132)
by Nick Allen
E-mail may seem boring, what with Google Earth, Web 2.0, Twitter, widgets, and badges, but it’s still the workhorse of online fundraising and communications.
Read morePlan International UK’s ‘prospecting’ campaign
![All new donors started receiving texts over the weekend.](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Multimedia/Plan1056-top-pic.png?w=264&h=489&auto=compress%2Cformat&fit=crop&dm=1402508464&s=50243e9acb3f6a6077d1ceb011e5861d)
by SOFII
Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?
Read moreThe British Humanist Association: the atheist bus campaign
![These bus-side posters toured the streets of London cheering and upsetting people in equal measure but never failing to stimulate controversy and conversation.](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Face-to-face/260bus1.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1403279447&s=aa992bf1d9a71e7a346d77b752bb0616)
by SOFII
This is a perfect match between a brilliant idea that generates real public interest and the technology that can make it easily happen.
Read moreThe NSPCC legacies TV ad: the ‘what will we leave?’ campaign
![The NSPCC’s latest TV advertisement is beautifully filmed, powerful, simple and right on target.](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Broadcast/307pic1.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1403259376&s=542e367e4b06882be12d495f3f1194e5)
by SOFII
This campaign is a first for legacy fundraising in the UK. The NSPCC were able to create a positive, happy and colourful campaign; creating ‘talkability’ around the difficult subject of legacies.
Read moreHEKS charity shop Switzerland: virtual but not traditional gifts
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by SOFII
This first exhibit to come to SOFII from a Swiss fundraising organisation could hardly be better. This campaign was created to give donors an option to buy a virtual Christmas gift, the money raised from which benefits disadvantaged people overseas and in Switzerland.
Read moreWikimedia Foundation: how banners can enhance fundraising
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by SOFII
This exhibits shows how Wikipedia have managed to involve thousands of committed volunteers to create, test and translate each banner that we see. This really is volunteer-led fundraising at its best.
Read moreMedicos Sin Fronteras: medicine for someone else’s pain
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Charity-shops/9946-medicos-sin-fronteras-medicine-new-hero.png?w=640&auto=compress%2Cformat&fit=crop&dm=1673507641&s=e75f4de8c0271941c1f2c5085b7d976c)
by SOFII
‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’
Read moreReprieve’s campaign for justice for Linda Carty: ‘death’s waiting room’
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by SOFII
This compelling exhibit from Reprieve shows how to make a dramatic and powerful statement to attract public attention to your cause. The exhibition replicates the real death row cell of British grandmother Linda Carty, now facing imminent execution in Texas.
Read moreThe India Giving Challenge
![Give India ad](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Events/316-IGC-picture1-600-400.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1402404361&s=c374447e1b27b268ee48c958327311da)
by SOFII
By harnessing a competitive element to fundraising, GiveIndia were able to provide a new and unusual opportunity for all involved.
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