Digital Fundraising
Cancer Research UK’s Dryathlon

by SOFII
If you think that the cause should never take second place in an appeal, click here to see how Cancer Research UK’s Dryathlon did exactly that. And raised £4.5 million.
Read moreJustGiving: a ‘for profit, for good’ platform for online giving.

by SOFII
Is JustGiving the most transformational development in the UK charitable sector since the introduction of street face-to-face fundraising? Find out here.
Read moreThe Children’s Center, Detroit: ‘children should be seen and not hurt’ winter appeal

by Marie Burnett
How the Children's Center in Detroit turned dwindling finances and donations into a huge success through a seamless, integrated, multi-channel campaign.
Read moreWaterAid: The Big Dig

by Reuben Turner
A very fine example of how storytelling, done right, can change the world. Isn’t the infographic just great? (SOFII loves the crossed legs). This campaign is fun, innovative, engaging, emotional (imagine how you’d feel with no toilet…) and highly effective as, inevitably, real storytelling in real time was bound to be. Altogether brilliant.
Read moreTen easy fixes for the design of your donation form

by Beate Sørum
Beate Sorum shares digital how-tos, things to do and not to do and 10 tips to make your online donation form work much better.
Read morePlaymob: a gaming platform to raise money for global projects

by SOFII
A new simplified online gaming platform that aims to raise $100 billion for global projects by 2016.
Read moreCivil Rights Defenders: the Natalia Project, the first assault alarm to protect defenders of human rights

by SOFII
This remarkable project from Civil Rights Defenders saves the lives of human rights activits working to save people from oppressive regimes. The level of involvement they offer their donors is made possible through excellent use of social media.
Read moreAPOPO: HeroRAT rat adoption programme

by SOFII
Another highly successful sponsorship programme. The Belgian charity APOPO have encouraged very many people to part with their euros to adopt a rat – and save a life.
Read moreMo-tivations. Why (oh why) am I doing it? And why would you support me?
by Matthew Sherrington
‘You’ll be cool. A dad of teenage daughters will do anything to hear himself described like that. Anything,’ says Matthew Sherrington who listened, faced his fears and grew a ‘mo’ for prostate cancer. But what were the other six motivations that he thinks make people do something for a charity that they know little about? Find out here.
Read moreMovember: a professional fundraiser’s story of raising money through personal sponsorship

by SOFII
A great case study from a ‘mo bro’ of doing fundraising, engagement and feedback well, and being focused on supporters’ needs and interest.
Read moreAlexander’s Fund: how fundraising inspired a community to save a life

by SOFII
Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.
Read moreBreakthrough Breast Cancer: ‘touch look check’ campaign

by SOFII
This campaign successfully united two aims: to increase knowledge of the warning signs of breast cancer and recruit a large number of regular givers.
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