Digital fundraising
Amnesty International UK’s virtual reality in street fundraising
by SOFII
Face-to-face, or street, fundraising gets so much criticism, so SOFII is thrilled to bring this shining example of it at its best. Through simple virtual reality headsets Amnesty International UK is showing how devastating barrel bombs are to the people of Syria. Click here so that you can see how ‘suddenly everything “over there’” becomes vivid and real’.
Read moreBitcoin for fundraisers
by SOFII
Is Bitcoin the next ‘BIG THING’ for fundraisers? Could it work wonders for your organisation?
Children’s Medical Research Institute: the video that broke the Internet’s heart
by SOFII
Click here to see the video from Australia’s Children’s Medical Research Institute that ‘broke the Internet’s heart’.
Read moreCancer Research UK’s Dryathlon
by SOFII
If you think that the cause should never take second place in an appeal, click here to see how Cancer Research UK’s Dryathlon did exactly that. And raised £4.5 million.
Read moreJustGiving: a ‘for profit, for good’ platform for online giving.
by SOFII
Is JustGiving the most transformational development in the UK charitable sector since the introduction of street face-to-face fundraising? Find out here.
Read moreThe Children’s Center, Detroit: ‘children should be seen and not hurt’ winter appeal
by Marie Burnett
How the Children's Center in Detroit turned dwindling finances and donations into a huge success through a seamless, integrated, multi-channel campaign.
Read moreWaterAid: The Big Dig
by Reuben Turner
A very fine example of how storytelling, done right, can change the world. Isn’t the infographic just great? (SOFII loves the crossed legs). This campaign is fun, innovative, engaging, emotional (imagine how you’d feel with no toilet…) and highly effective as, inevitably, real storytelling in real time was bound to be. Altogether brilliant.
Read moreTen easy fixes for the design of your donation form
by Beate Sørum
Beate Sorum shares digital how-tos, things to do and not to do and 10 tips to make your online donation form work much better.
Read morePlaymob: a gaming platform to raise money for global projects
by SOFII
A new simplified online gaming platform that aims to raise $100 billion for global projects by 2016.
Read moreCivil Rights Defenders: the Natalia Project, the first assault alarm to protect defenders of human rights
by SOFII
This remarkable project from Civil Rights Defenders saves the lives of human rights activits working to save people from oppressive regimes. The level of involvement they offer their donors is made possible through excellent use of social media.
Read moreAPOPO: HeroRAT rat adoption programme
by SOFII
Another highly successful sponsorship programme. The Belgian charity APOPO have encouraged very many people to part with their euros to adopt a rat – and save a life.
Read moreMo-tivations. Why (oh why) am I doing it? And why would you support me?
by Matthew Sherrington
‘You’ll be cool. A dad of teenage daughters will do anything to hear himself described like that. Anything,’ says Matthew Sherrington who listened, faced his fears and grew a ‘mo’ for prostate cancer. But what were the other six motivations that he thinks make people do something for a charity that they know little about? Find out here.
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