Digital fundraising
Kiva: person-to-person micro-lending
by SOFII
The first video gives a real sense of excitement and shows vividly the scope of Kiva’s work. The second is the simple story of Pedro and his family and how Kiva’s lenders are helping him fight his way out of poverty.
Read moreNine tips for effective e-mails
by Nick Allen
E-mail may seem boring, what with Google Earth, Web 2.0, Twitter, widgets, and badges, but it’s still the workhorse of online fundraising and communications.
Read morePlan International UK’s ‘prospecting’ campaign
by SOFII
Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?
Read moreThe British Humanist Association: the atheist bus campaign
by SOFII
This is a perfect match between a brilliant idea that generates real public interest and the technology that can make it easily happen.
Read moreThe NSPCC legacies TV ad: the ‘what will we leave?’ campaign
by SOFII
This campaign is a first for legacy fundraising in the UK. The NSPCC were able to create a positive, happy and colourful campaign; creating ‘talkability’ around the difficult subject of legacies.
Read moreHEKS charity shop Switzerland: virtual but not traditional gifts
by SOFII
This first exhibit to come to SOFII from a Swiss fundraising organisation could hardly be better. This campaign was created to give donors an option to buy a virtual Christmas gift, the money raised from which benefits disadvantaged people overseas and in Switzerland.
Read moreWikimedia Foundation: how banners can enhance fundraising
by SOFII
This exhibits shows how Wikipedia have managed to involve thousands of committed volunteers to create, test and translate each banner that we see. This really is volunteer-led fundraising at its best.
Read moreMedicos Sin Fronteras: medicine for someone else’s pain
by SOFII
‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’
Read moreReprieve’s campaign for justice for Linda Carty: ‘death’s waiting room’
by SOFII
This compelling exhibit from Reprieve shows how to make a dramatic and powerful statement to attract public attention to your cause. The exhibition replicates the real death row cell of British grandmother Linda Carty, now facing imminent execution in Texas.
Read moreThe India Giving Challenge
by SOFII
By harnessing a competitive element to fundraising, GiveIndia were able to provide a new and unusual opportunity for all involved.
Read moreThe Beautiful Foundation: building philanthropy in South Korea with Lego block banks
by SOFII
The Beautiful Foundation wanted to further promote charitable giving in South Korea, during a time when a 'giving culture' was rapidly taking root. This campaign aimed to increase the awareness of the needs of children and poor people and to raise necessary financial social support through a non-conventional monetary system.
Read moreDove: the Campaign for Real Beauty and Dove Self-Esteem Fund
by Carolina Herrera
Here’s a company using exactly the same tactics that charities use to campaign for social change while, of course, rather effectively selling its prod…
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