Digital Fundraising
Canadian Diabetes Association: Diabetes Summer Surge Campaign
by SOFII
This exhibit is an excellent example of how you can maximise the potential of your existing donors in an impressively short amount of time.
Read moreUniversity of Leeds: the memories appeal
by SOFII
This multi-channel ‘prospecting’ campaign from the University of Leeds enabled them to reach former students who had drifted away from their former university and exceeded its target by 56 per cent.
Read moreParkinson’s UK: the Dave the Worm campaign
by SOFII
Dave the Worm (DTW) is a fun and witty character that is enabling Parkinson’s UK to compete in a crowded marketplace by presenting research to donors in an engaging way and giving them a unique opportunity to regularly support new and innovative research.
Read moreChange Heroes: a new fundraising platform
by SOFII
The aim of each of Change Heroes’ campaign is to bring together groups of 33+ friends to donate $3.33 a day for three months, which equals $10,000. This will enable their charity partners to build a school, library, or water project in a developing country.
Read moreFondation Nicolas Hulot pour la Nature et l’Homme: ‘eco-actors’
by SOFII
By giving their supporters the chance to become ‘eco-actors’ the Fondation Nicholas Hulot pour la Nature et l’Homme (the Nicholas Hulot Foundation for Nature and Mankind) forged a special relationship with them and raised an amazing amount of money.
Read moreKiva: person-to-person micro-lending
by SOFII
The first video gives a real sense of excitement and shows vividly the scope of Kiva’s work. The second is the simple story of Pedro and his family and how Kiva’s lenders are helping him fight his way out of poverty.
Read moreNine tips for effective e-mails
by Nick Allen
E-mail may seem boring, what with Google Earth, Web 2.0, Twitter, widgets, and badges, but it’s still the workhorse of online fundraising and communications.
Read morePlan International UK’s ‘prospecting’ campaign
by SOFII
Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?
Read moreThe British Humanist Association: the atheist bus campaign
by SOFII
This is a perfect match between a brilliant idea that generates real public interest and the technology that can make it easily happen.
Read moreThe NSPCC legacies TV ad: the ‘what will we leave?’ campaign
by SOFII
This campaign is a first for legacy fundraising in the UK. The NSPCC were able to create a positive, happy and colourful campaign; creating ‘talkability’ around the difficult subject of legacies.
Read moreHEKS charity shop Switzerland: virtual but not traditional gifts
by SOFII
This first exhibit to come to SOFII from a Swiss fundraising organisation could hardly be better. This campaign was created to give donors an option to buy a virtual Christmas gift, the money raised from which benefits disadvantaged people overseas and in Switzerland.
Read moreWikimedia Foundation: how banners can enhance fundraising
by SOFII
This exhibits shows how Wikipedia have managed to involve thousands of committed volunteers to create, test and translate each banner that we see. This really is volunteer-led fundraising at its best.
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