Digital fundraising
Children’s Hospital Foundation: ‘Send your valentine to a child in the hospital’
by SOFII
The Children’s Hospital Foundation were convinced that Valentine’s Day could have enormous potential for fundraisers. Even though the first attempts didn’t live up to expectations, they persevered until, eventually, that vision paid off. And 14 years later, in 2025, this appeal is still going strong.
Read moreWikimedia Foundation: how banners can enhance fundraising
by SOFII
This exhibits shows how Wikipedia have managed to involve thousands of committed volunteers to create, test and translate each banner that we see. This really is volunteer-led fundraising at its best.
Read moreMedicos Sin Fronteras: medicine for someone else’s pain
by SOFII
‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’
Read moreReprieve’s campaign for justice for Linda Carty: ‘death’s waiting room’
by SOFII
This compelling exhibit from Reprieve shows how to make a dramatic and powerful statement to attract public attention to your cause. The exhibition replicates the real death row cell of British grandmother Linda Carty, now facing imminent execution in Texas.
Read moreThe India Giving Challenge
by SOFII
By harnessing a competitive element to fundraising, GiveIndia were able to provide a new and unusual opportunity for all involved.
Read moreThe Beautiful Foundation: building philanthropy in South Korea with Lego block banks
by SOFII
The Beautiful Foundation wanted to further promote charitable giving in South Korea, during a time when a 'giving culture' was rapidly taking root. This campaign aimed to increase the awareness of the needs of children and poor people and to raise necessary financial social support through a non-conventional monetary system.
Read moreDove: the Campaign for Real Beauty and Dove Self-Esteem Fund
by Carolina Herrera
Here’s a company using exactly the same tactics that charities use to campaign for social change while, of course, rather effectively selling its prod…
Read moreWood Green Animal Shelters: urgent £3 food appeal
by SOFII
Wood Green, The Animals Charity changed their fundraising strategy and are now achieving better ROIs on their cold recruitment campaigns than ever before.
Read moreInterval House: the gratitude report
by SOFII
This great report is hot off the press, so SOFII is looking forward to hearing what the readers think about their gratitude report.
Read moreSend a Cow: thank-you drive
by SOFII
The team at Send a Cow are passionate about saying thank you to their supporters.
Read moreCapital Area United Way: a well-captioned photo is worth 1,000 words
by SOFII
By re-designing their website and including a special online photo documentary Capital Area United Way found a way to tell their story and proved that a picture really can tell a thousand words.
Read moreThe Big Give: online fundraising
by SOFII
We're sure many fundraisers will find it hard to believe that for some donors, particularly major donors, it can be difficult to find a trustworthy, donor-friendly organisation to give their money to. The Big Give is an innovation that meets the needs of both donors and fundraisers. For charities, the website is a fantastic, and free, opportunity to showcase their projects, the real and relevant work that much of the public will fail to see, or realise needs funding.
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