Digital fundraising
The Beautiful Foundation: building philanthropy in South Korea with Lego block banks
by SOFII
The Beautiful Foundation wanted to further promote charitable giving in South Korea, during a time when a 'giving culture' was rapidly taking root. This campaign aimed to increase the awareness of the needs of children and poor people and to raise necessary financial social support through a non-conventional monetary system.
Read moreDove: the Campaign for Real Beauty and Dove Self-Esteem Fund
by Carolina Herrera
Here’s a company using exactly the same tactics that charities use to campaign for social change while, of course, rather effectively selling its prod…
Read moreWood Green Animal Shelters: urgent £3 food appeal
by SOFII
Wood Green, The Animals Charity changed their fundraising strategy and are now achieving better ROIs on their cold recruitment campaigns than ever before.
Read moreInterval House: the gratitude report
by SOFII
This great report is hot off the press, so SOFII is looking forward to hearing what the readers think about their gratitude report.
Read moreSend a Cow: thank-you drive
by SOFII
The team at Send a Cow are passionate about saying thank you to their supporters.
Read moreCapital Area United Way: a well-captioned photo is worth 1,000 words
by SOFII
By re-designing their website and including a special online photo documentary Capital Area United Way found a way to tell their story and proved that a picture really can tell a thousand words.
Read moreThe Big Give: online fundraising
by SOFII
We're sure many fundraisers will find it hard to believe that for some donors, particularly major donors, it can be difficult to find a trustworthy, donor-friendly organisation to give their money to. The Big Give is an innovation that meets the needs of both donors and fundraisers. For charities, the website is a fantastic, and free, opportunity to showcase their projects, the real and relevant work that much of the public will fail to see, or realise needs funding.
Read moreUniversity of South Carolina: ‘We are South Carolina Y’ALL’ (Young Alumni Leaving a Legacy)
by SOFII
In another piece from our archive, this innovative and engaging alumni fundraising from the University of South Carolina (USC) is a great reminder to the higher education sector that communicating with young people about legacies can and should be done.
Read moreUniversity of South Carolina: Search for ‘the face of Y’ALL’
by SOFII
Y’ALL stands for Young Alumni Leaving a Legacy and this exhibit chronicles an associated endeavour, the search for a face, or rather a couple of faces, to promote it.
Read moreThe Children’s Hospital Trust careometer viral campaign.
by SOFII
This exhibit shows how important it is to raise awareness of your cause and encourage people to care before you ask them for time or money.
Read moreNSPCC’s supporter magazine The Children’s Friend
by SOFII
With their newly adapted online supporter magazine, the NSPCC are maximising a key supporter retention mechanism and making it relevant to the lives of their supporters.
Read more‘Transcending space’ with Innophoria's social sector clients
by Lucy Innophoria
In Lucy’s sixth blog for SOFII, she transports us to the future, a future where we can give the donor a virtual experience of our work which shows exactly what their money has achieved.
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