Digital fundraising
Act for Peace's refugee social experiment
by SOFII
A filmed social experiment that tested Australia's compassion for refugees and led to viral success for the charity.
Read moreHow Alzheimer's Society transformed it’s online giving experience
by Joe Burnett
Getting a donor’s online experience right is crucial for modern day charities. Find out how Alzheimer’s Society UK did just that and reaped massive rewards.
Read moreWant to fight hatred and raise money for a good cause? Do it the fun way!
by John Logan
Fighting hatred with humour: learn how a satirical website and a leading foodbank charity took on notorious British tabloid journalist and hate-monger Katie Hopkins and raised a lot of money in the process.
Read moreCDE project 11c summary: digital
by The Commission on the Donor Experience
This guidance is intended to help fundraisers, supporter engagement staff and the organisation you work for to design better online supporter experiences that engage and delight them.
Read moreCDE project 11c digital section 2 part 1: putting the principles and actions into practise
by The Commission on the Donor Experience
Technological innovation and its use for charity - Understand and design based on donor preferences - Online Journeys
Read moreCDE project 11c digital section 2 part 2: putting the principles and actions into practise
by The Commission on the Donor Experience
Usability - General website usability - Accessibility - Language use - Storytelling - Storytelling and conversations
Read moreCDE project 11c digital section 2 part 3: putting the principles and actions into practise
by The Commission on the Donor Experience
Marketing consent - Email marketing - Mobile-oriented design and browser adaptation - Search Engine Optimisation - How donations are accepted
Read moreBritish Heart Foundation ‘Gift of Hope’ and ‘Give in Celebration’
by Joe Burnett
Find out how the British Heart Foundation completely reinvented their strategy for in memory giving. How? By providing a more involving experience for donors and making great use of new technology. A wonderful lesson for all fundraisers
Read morePennies, the digital charity box
by Joe Saxton
Taking advantage of the boom in contactless payments, Pennies allows donors to contribute quickly and without any hassle.
Read moreHelp Hollie ‘pants on your head’ campaign
by John Logan
A heartwarming, bittersweet story for Anthony Nolan blood cancer charity. Follow the link to learn of Hollie’s brave and funny campaign to raise both money and awareness.
Blue Cross: Tap Dogs
by SOFII
Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.
Read moreSOS Children's Villages Norway: would you give your jacket to Johannes?
by Suzi Attree
Would you give your coat to a freezing child? Strangers help a young boy sitting alone without a jacket in freezing weather in a campaign that raised awareness of the plight of Syrian refugees.
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