Digital Fundraising
British Heart Foundation ‘Gift of Hope’ and ‘Give in Celebration’
by Joe Burnett
Find out how the British Heart Foundation completely reinvented their strategy for in memory giving. How? By providing a more involving experience for donors and making great use of new technology. A wonderful lesson for all fundraisers
Read morePennies, the digital charity box
by Joe Saxton
Taking advantage of the boom in contactless payments, Pennies allows donors to contribute quickly and without any hassle.
Read moreHelp Hollie ‘pants on your head’ campaign
by John Logan
A heartwarming, bittersweet story for Anthony Nolan blood cancer charity. Follow the link to learn of Hollie’s brave and funny campaign to raise both money and awareness.
Blue Cross: Tap Dogs
by SOFII
Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.
Read moreSOS Children's Villages Norway: would you give your jacket to Johannes?
by Suzi Attree
Would you give your coat to a freezing child? Strangers help a young boy sitting alone without a jacket in freezing weather in a campaign that raised awareness of the plight of Syrian refugees.
Read moreRefuge: The Helen Titchener (nee Archer) Rescue Fund
by Louise McCathie
A fan of Radio BBC 4's popular programme 'The Archers' created an online fundraising page for Refuge in response to a domestic violence storyline.
Read moreOne Girl: Do It In A Dress
by Lizzi Hollis
Dresstastic challenge event from Australia that allows volunteers to use their creative fundraising juices and have fun.
Read moreA story that wakes you up in your career
by Lizzie Carter
If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.
Read moreKnickers Model’s Own in aid of Cancer Research UK
by SOFII
A grieving daughter's fashion tribute to her mother became a highly successful digital fundraising campaign that turned grief into a triumph and a legacy, raising nearly £60,000.
Read moreOcean Conservancy ‘let us know’ pop-outs online draw engagement and uncover hidden bequests
by Joe Burnett
Environmental advocacy group Ocean Conservancy have created a smart and well-designed pop-up widget for their planned giving micro-site that encourages digital dialogue among website visitors to help uncover hidden legacy gifts and generate fundraising leads .
Read moreTwo days in Dublin: fundraising inspiration in Ireland’s capital – part three
by Joe Burnett
In the third part of our report from Dublin, we cover a brilliant panel debate on the serious gender imbalance in fundraising. We also bring you a report on Norwegian website expert Beate Sørum’s insightful presentation.
Read moreFriends of the Earth steadying the ship: looking after your supporters when a media storm hits
by SOFII
When the media storm around fundraising broke last year, Friends of the Earth acted quickly to get in touch with their donors and give them the opportunity to comment frankly and freely on how the organisation was communicating with them.
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