The direct mail, door drops and household deliveries showcase
Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!
Click here for the full contents and index for SOFII’s direct mail showcase.
The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.
Inspiration from Canada
by SOFII Contributors
O Canada! Our friends in the second-largest country on earth provide us with some superb examples of great direct mail fundraising.
Read moreGreat ideas from the USA
by SOFII Contributors
From sea to shining sea fundraisers in the United States are leading innovators and inspirers, notably in the field of direct mail campaigns.
Read moreDirect mail from the UK
by SOFII Contributors
From Friends of the Earth to Greenpeace, the RSPB to Mencap: a collection of the best direct mail campaigns from the UK.
Read moreEuropean ideas worth swiping
by SOFII Contributors
Get your passports ready as we travel around Europe to explore some of the great direct mail ideas currently working wonders across the continent.
Read moreDirect mail from Africa and Asia
by SOFII Contributors
Four essential campaigns showcasing the innovation and skills of organisations in Africa and Asia.
Read moreGreat ideas from Down Under
by SOFII Contributors
We look at great campaigns and novel ideas from the wonderful shores of Australia and New Zealand.
Read moreCentennial Parklands Foundation Transplant Appeal
by Alex France
With consistent artistic content across multiple platforms and a great community approach, the Centennial Parklands Foundation made a real impact on raising awareness of their organisation's needs, with exciting results.
Chinese take away: reinventing fundraising in the People's Republic of China
by Daryl Upsall
Daryl Upsall looks at the innovations being made in Chinese fundraising, notably how NGOs, working with corporate businesses and the latest technology are having huge impacts in mass digital communications.
Trócaire - September direct mail campaign 2017
by SOFII
With intelligent identification and targeting of donors, Irish charity Trócaire exceeded all their expectations with what they called an ‘exceptional ask’ aimed at specific donors. Having honed this strategy over time, it’s now paying off.
Read moreAmnesty International: the pen pack
by SOFII
Amnesty needed a powerful and effective means of recruiting new donors to their great cause. This was it. This was, as far as we know, the first ever occasion when a free pen was included in an acquisition mailing, in the UK at least. This mailing was both brilliantly successful and started a trend that led to a flood of imitators.
SOFII has just restructured its massive direct mail, door drops and household deliveries showcase – the world’s biggest and best direct mail swipe file. Check it out here.
Read moreCesvi ‘thank-you’ campaign
by Joe Burnett
One of Italy's largest international aid and development NGOs, Cooperazione e Sviluppo (co-operation and development), or Cesvi, took advantage of their president stepping down to send a simple, effective and personal letter to their 5,000 most loyal donors.
Friends of the Earth: Looking after supporters when the media storm hit
by SOFII
When a media storm hit the sector and put fundraising under the microscope, Friends of the Earth acted quickly to get in touch with their donors. They gave them the opportunity to comment both frankly and freely on how the organisation was communicating with them. But what did their supporters have to say?
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