The main areas of fundraising
Going viral: creative social media campaigns to inspire museums
by Devon Rose Turner
Are you a cultural organisation looking to get more out of social media? Then prepare to be inspired by these three exceptional campaigns.
Read moreWho Gives a Crap: supporter experience and email journey
by Lianne Howard-Dace
At the supporter experience edition of I Wish I’d Thought Of That, Lianne Howard-Dace showed fundraisers what we can all learn from the marvellous communications by toilet paper brand Who Gives a Crap.
Read moreHarry Perkins Institute: Habit tracker regular giving acquisition
by Paige Gibbs
The Harry Perkins Institute of Medical Research (aka the Perkins) revolutionised its fundraising with a superb – and successful – push to attract more regular givers.
Read moreSaigon Children’s Charity: Hybrid fundraising ball
by Quynh Nguyen Thi Lam
Saigon Children’s Charity (Saigonchildren for short) reacted superbly to the realities of coronavirus by creating an innovative and successful hybrid fundraising event.
Read moreWhat can counselling teach corporate fundraising?
by Briony Markham
Can fundraisers learn something from the world of therapeutic counselling? Yes, says Briony Markham of Remarkable Partnerships.
Read moreGreenpeace Canada: Coronavirus legacy campaign
by Tristan Woodford
How Greenpeace Canada used the pandemic crisis to get closer to their donors and start a conversation about the future.
Read moreChallenge fundraising – lessons in asking and thanking, from Ken Burnett’s 500-mile walk
by SOFII
Thinking about taking on a big challenge for a cause you love? You could jump out of a plane, you could run a marathon, you could walk 500-miles… but how do convince your friends, family and colleagues to sponsor you? And how do you thank them when they do? Read on to find out.
Read moreMatched funding challenge has doubled donations for Ken Burnett’s 500-mile quest
by SOFII
Thanks to the kindness and generosity of Chip Grizzard and his team at Grizzard Global Consulting and Idearaising, the first £7,500 Ken raised will now be doubled! Could you help Ken reach his new goal and raise even more for SOFII?
Read moreSo you want more major gifts this year? Here’s the secret!
by Claire Axelrad
Are you thinking of asking a major donor for a gift? Claire Axelrad’s top tips will guide you through how to do so successfully.
Read moreThe Salvation Army: Why is it so hard to see black and blue?
by Rebecca Wilson
Discover how the Salvation Army Southern Africa Territory used a viral meme to raise awareness of the serious issue of domestic violence.
Read moreMeals on Wheels San Francisco: ‘Deliver Hope’ Giving Tuesday appeal
by Clay Buck
Clay Buck was vaguely sceptical about Giving Tuesday, but then a campaign came along that changed his mind. It took the Giving Tuesday ethos and turned it into something very special – and here’s how.
Read moreShelter: Give People Change legacy proposition and campaign
by Joe Nicholson
In this case study you’ll discover how Shelter transformed their legacy fundraising and secured £1 million of pledges in just one year. Crucially, the charity began their campaign with a new and improved proposition for long-term donors.
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