The main areas of fundraising
20 years of collaborating to grow legacy giving
by Rob Cope
Two decades on from the launch of the first national legacy promotion consortium, Rob Cope, director of Remember A Charity, looks back and celebrates the charity sector’s drive to collaborate, share and exchange learning around legacy fundraising.
Read moreMarie Curie: Alpaca Meet & Greet
by Meredith Niles
Marie Curie fundraisers were inspired by an innovative fundraising idea they saw at I Wish I’d Thought of That (IWITOT) 2020. The team worked quickly to turn the idea into a quirky, low-cost campaign featuring alpacas on video calls.
Read moreIs this really the best fundraising proposition of all time? And is it good development?
by Lyndall Stein
The benefits, challenges and opportunities of child sponsorship as seen by Lyndall Stein, with additional material by Ken Burnett – two former directors of the international development charity ActionAid.
Read moreThe pandemic: where has fundraising been, where is it going and where should we be focusing now?
by Giles Pegram CBE
Help is at hand. A free online booklet and webinar are now available to help you deliver great fundraising during the coronavirus pandemic. And the advice all hinges on how to provide a superb supporter experience.
Read moreRSPCA: Pet First Aid Guide value exchange campaign
by Jonathon Grapsas
Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.
Read moreFauna & Flora International: Testing always-on digital fundraising
by Gemma Reeve
Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity.
Read moreIWITOT 2020: Blue Peter Totaliser and TV appeals
by Joe Nicholson
Joe Nicholson of Consider Creative heralds the weird and wonderful appeals of UK TV’s Blue Peter, and their iconic Totaliser.
Read moreThe Salvation Army: Christmas cross channel digital recruitment campaign
by Gemma Reeve
In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.
Read moreToybox: Not just an Easter appeal
by Robbie Rae
During the coronavirus pandemic, Toybox (a charity dedicated to helping street children) came up with a clever campaign that gave their donors plenty of choice. What was the result? They raised average gift and smashed their fundraising target too.
Read moreSamaritans: Network Rail corporate partnership
by Julia Worthington
At IWITOT 2020 Julia Worthington reflected on a hugely successful corporate partnership between suicide prevention charity Samaritans and the UK’s Network Rail.
Read moreCharity shops: Why I wish I’d thought of them
by Jennifer Ruthe
In this case study and video presentation, Jen Ruthe champions charity shops. Jen also shares why she believes that this staple of the UK high street is so important to helping organisations engage supporters and encourage giving.
Read moreIWITOT 2020 Winner: Help Refugees pop-up shop, Choose Love
by Megan Townshend
Meet the wonderful winner of I Wish I’d Thought of That (IWITOT) 2020, the virtual edition!
Read more
