The main areas of fundraising
What can counselling teach corporate fundraising?
by Briony Markham
Can fundraisers learn something from the world of therapeutic counselling? Yes, says Briony Markham of Remarkable Partnerships.
Read moreGreenpeace Canada: Coronavirus legacy campaign
by Tristan Woodford
How Greenpeace Canada used the pandemic crisis to get closer to their donors and start a conversation about the future.
Read moreChallenge fundraising – lessons in asking and thanking, from Ken Burnett’s 500-mile walk
by SOFII
Thinking about taking on a big challenge for a cause you love? You could jump out of a plane, you could run a marathon, you could walk 500-miles… but how do convince your friends, family and colleagues to sponsor you? And how do you thank them when they do? Read on to find out.
Read moreMatched funding challenge has doubled donations for Ken Burnett’s 500-mile quest
by SOFII
Thanks to the kindness and generosity of Chip Grizzard and his team at Grizzard Global Consulting and Idearaising, the first £7,500 Ken raised will now be doubled! Could you help Ken reach his new goal and raise even more for SOFII?
Read moreSo you want more major gifts this year? Here’s the secret!
by Claire Axelrad
Are you thinking of asking a major donor for a gift? Claire Axelrad’s top tips will guide you through how to do so successfully.
Read moreThe Salvation Army: Why is it so hard to see black and blue?
by Rebecca Wilson
Discover how the Salvation Army Southern Africa Territory used a viral meme to raise awareness of the serious issue of domestic violence.
Read moreMeals on Wheels San Francisco: ‘Deliver Hope’ Giving Tuesday appeal
by Clay Buck
Clay Buck was vaguely sceptical about Giving Tuesday, but then a campaign came along that changed his mind. It took the Giving Tuesday ethos and turned it into something very special – and here’s how.
Read moreShelter: Give People Change legacy proposition and campaign
by Joe Nicholson
In this case study you’ll discover how Shelter transformed their legacy fundraising and secured £1 million of pledges in just one year. Crucially, the charity began their campaign with a new and improved proposition for long-term donors.
Read morePlanned Parenthood: Donate in Pence’s name
by Laura Golland
At the FINZ Conference IWITOT session in 2020 Laura Golland shared how Planned Parenthood fought back against Mike Pence’s anti-abortion plans and raised vital funds – all while he attempted to defund the organisation.
Read moreLung Foundation Australia: Christmas 2020 digital campaign
by SOFII
Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal.
Read moreThe F2F Hub – collaborative working keeps fundraisers on track through coronavirus
by Rachael Moore
Through mutual support and the sharing of experiences, face-to-face fundraisers around the world are bringing forth a bright new future – even in times of crisis.
Read moreJewish Foundation of Manitoba: The Book of Life legacy programme
by Kimberley MacKenzie
It’s hard to know how to start a conversation about legacies. But the Jewish Foundation of Manitoba found the perfect way to do just that. In this case study, Kimberley MacKenzie explains that instead of talking about death, the charity chose to talk about life – through the stories of their donors.
Read more
