Sean Triner’s 40th birthday appeal

by Sean Triner

A highly personal and very effective anniversary fundraising effort from an acknowledged master of the detailed, well-structured ask.

Greenpeace USA newsletter: the origami whale

by Matthew Sherrington

If you want to engage your donors give them something interesting and fun to do. This is an example of transforming the humble newsletter, with new energy and purpose, to deliver a real involving experience to supporters.

Ken Burnett’s two great stories.

by Ken Burnett

Here are two grainy, shaky but very inspiring stories; Gabriella’s new feet and The worst tourist in the world.

To ask or not to ask, that is the question when saying thank you to a donor

by Lisa Sargent & Sean Triner

Find out what Sean Triner, co-founder and director, Pareto Fundraising in Australia and Lisa Sargent, principal at Sargent Communications, LLC in the USA have to say about this.

Anatomy of the Wishing Well Appeal. Part 1.

by Marion Allford

The overall fundraising strategy

Anatomy of the Wishing Well Appeal. Part 2.

by Marion Allford

MARION ALLFORD LOOKS BACK – 20 YEARS AFTER. I have often been asked why the Wishing Well Appeal achieved such a wide response. I believe it was due to the deep affection many people feel for Great Ormond Street Children's Hospital; and the detailed planning and sophisticated marketing techniques used to communicate the fact that the hospital was in trouble. We needed the public to know that, without their active help with fundraising, the hospital's future could have been in jeopardy.

ActionAid: the ‘postal parent’ advert

by SOFII

These two black and white ads look dated now, and the first of these at least seems patronising too. But when these ‘postal parent’ advertisements appeared in the UK in the mid 1970s they were state-of-the art, the epitome of direct response fundraising.

WWF Canada’s press advertising, or... ‘you didn’t really approve this, did you?’

by SOFII

In the early 80s, one way WWF Canada had built its database of donors was by asking magazines to run full page black and white ads featuring endangered species. Readers were encouraged to cut out a coupon, fill it in and send it back with a contribution.

In a creative meeting with the agency who had produced the first three ads, which had been very successful, WWF decided to change the format. In a moment of inspiration, they put the cut-out ad in the middle of the page.

Goonj..: dignity through recycled clothing

by SOFII

Collecting clothing for distribution or resale is one of the most ancient and venerable of charitable activities. The charity gift, or thrift, shop concept is built upon it. So SOFII is delighted to honour this enterprising initiative from Goonj.., the first organisation in India to address the issue of decent clothing.

Amnesty International: throw-away insert campaign

by SOFII

Amnesty International’s fundraising is rarely other than enterprising, inspirational and effective and this insert doesn’t fail to live up to expectations. Here, Amnesty International used people’s contrary instincts about the medium to their benefit by creating an insert with a warning not to open it.

The National Park Foundation: ‘Plan for Parks’ mini-proposal

by SOFII

A strikingly competent direct mail upgrade appeal, designed to look just like the kind of intriguing and personalised proposal that a major donor might expect. It incorporated a personalised ‘mini-proposal,’ mimicking the sort of materials more frequently presented to prospective major donors following a face-to-face meeting.

Dream-a-Dream Foundation: ‘dine for a good cause’ campaign

by SOFII

Dream a Dream is one of a small but growing band of entrepreneurial Indian NGOs that are building a vibrant and progressive nonprofit sector in India. The idea behind this campaign is simple but stunningly effective, creating a win/win situation for both commercial partner and cause.