Lake Simcoe Conservation Foundation: 2008 progress report
- Exhibited by
- Kimberley MacKenzie.
- Added
- June 12, 2011
- Medium of Communication
- Direct mail
- Target Audience
- Awareness, corporations, granting organisations
- Type of Charity
- Environmental / animals
- Country of Origin
- Canada
- Date of first appearance
- November, 2008
SOFII’s view
The progress report is about impact, so is more descriptive and inspirational than its complementary publication the annual report (for last year’s example see PB183). This progress report is as much as most donors will need to feel that the demands of good stewardship have been answered. From this one low-cost publication donors can clearly see what their donations have achieved.
Creator / originator
Kimberley MacKenzie.
Summary / objectives
When presenting this progress report in person to one of our major donors, he said:
‘I wish some of the other organisations I am involved with would produce this kind of stuff.’
Well by submitting it here, maybe he’ll get his wish.
Background
So often with environmental causes it is hard to see tangible results. The purpose of this publication is to show our donors exactly what we are doing with their money. It differs from the Foundation’s other main publication, the annual report, in that the report, which comes out in February, is designed principally to recognise donors and to provide financial information, including a message from the board.
Special characteristics
We tried to keep it really simple.
Influence / impact
Hard to measure as yet, as it is brand new. Our donors seem happy though.
Costs
CAN$2,000
Merits
If our donor wants other nonprofits to produce publications like this, what better way to encourage that than to submit it to SOFII?
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