WWF Canada: new donor questionnaire

Exhibited by
David Love
Added
September 05, 2009
Medium of Communication
Direct mail.
Target Audience
Individuals.
Type of Charity
Environmental/animals.
Country of Origin
Canada.
Date of first appearance
1992.

SOFII’s view

This questionnaire, though a separate and distinctive part of WWF’s new donor welcome process, is an integral part of it. Great donor development in practice, and easy to emulate.

Summary / objectives

This questionnaire, though a separate and distinctive part of WWF’s new donor welcome process, is an integral part of it. Great donor development in practice, and easy to emulate.

Costs

Very little

Results

A lot of useful information

Merits

It's a simple good idea that you can borrow.

This exhibit is linked to WWF Canada's welcome pack for new donors.

View original image
The new member survey went out with the welcome pack. To donors, its inclusion seemed eminently sensible.

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