RSPCA

RSPCA: ‘home for life’ scheme

by Alex McDowell

A superb new service from the RSPCA that takes away the worries and concerns of their supporters, whilst increasing their legacy income considerably.

Read more

RSPCA’s pile of dead dogs advertisement

RSPCA Pile of dogs ad

by SOFII

Some time around the turn of the 1980s Britain’s leading animal welfare charity, the RSPCA (Royal Society for the Prevention of Cruelty to Animals), produced a striking and controversial poster that positioned it as a campaigning organisation too.

Read more

RSPCA’s ‘sow tethering’ telephone campaign

Free range pigs

by SOFII

Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.

Read more
1