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39 pages tagged with Healthcare:
- #GOBALLSOUT from Testicular Cancer New Zealand This ballsy (sorry, couldn’t resist) and hilarious campaign captured the imagination of Sightsavers’ Tom Hodgson.
- Alexander’s Fund: how fundraising inspired a community to save a life Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.
- Alpe d’HuZes: Extraordinary effort leading to extraordinary results This amazing event, embedded in Dutch psyche, has become such a phenomenon that it has so far raised over 160 million euros since 2006.
- ALS Foundation Netherlands: I have already died This powerful and moving campaign gives a storytelling platform to people who have ALS.
- Alzheimer’s Society: Memory Walk campaign By creating a direct response tv ad that moved many to tears, the Alzheimer’s Society successfully connected with the public and saw participation in their Memory Walks soar.
- Association of International Cancer Research: Inspiring Stories Book By creating real, personal, one-to-one conversations, AICR not only inspired their supporters, they also made them feel as though they really cared.
- Bluebell Wood's Soapbox Derby 2016 With their first Soapbox Derby, Bluebell Wood Children's Hospice smashed their fundraising target with a fun and thrilling public event.
- Breast Cancer Research Foundation: ‘Pink Mercy’ skin Teaming up with gaming giants Blizzard, Breast Cancer Research Foundation showed true inspiration in coming up with the perfect marriage between a good cause and the world of modern video games.
- British Heart Foundation ‘Gift of Hope’ and ‘Give in Celebration’ Find out how the British Heart Foundation completely reinvented their strategy for in memory giving. How? By providing a more involving experience for donors and making great use of new technology. A wonderful lesson for all fundraisers
- British Heart Foundation: the poster series A great series of posters from the British Heart Foundation with both public education and awareness messages.
- Cancer Research UK: the letter from cancer At first glance you might think, wow, this mailing from Cancer Research UK is clever and a bit different. It surely will make people angry enough so that they give money that will beat cancer: an admirable ambition. But what would you think if you have cancer?
- Cleveland Hearing and Speech Clinic: revitalising declining revenue raised through special events The once successful special gala dinner of the Cleveland Deaf and Speech Clinic was in decline. But their adventurous fundraisers didn’t ditch it. Instead they introduced three, soon to be four, new events. They call it ‘demographic’ fundraising and you will learn all about it here.
- Cure Cancer Australia: ‘can too’ sporting events Young people raise money for a great cause while being coached by professionals in a whole variety of sporting skills.
- F*CK CANCER: raising money for cancer research ‘Fundraisers – your job isn’t to keep complaints down, it’s to connect with people who do care in the strongest possible way.’ So says Rob Woods in this powerful case study from this year’s IWITOT.
- Help Hollie ‘pants on your head’ campaign A heartwarming, bittersweet story for Anthony Nolan blood cancer charity. Follow the link to learn of Hollie’s brave and funny campaign to raise both money and awareness.
- Help the Aged: ‘you have this gift’ direct mail pack Both the text on the envelope and the incentive in this classic direct mail pack from the 1980s have been copied frequently.
- How Alzheimer's Society transformed it’s online giving experience Getting a donor’s online experience right is crucial for modern day charities. Find out how Alzheimer’s Society UK did just that and reaped massive rewards.
- Humber River Hospital Foundation: ‘Humbert’ heartfelt message appeal Humbert was created by Humber River Hospital, not only to raise money, but to celebrate the generosity and kindness of their donors.
- Inspire 2018: St Michael’s Foundation 2015/16 annual report This story of great relationship fundraising will inspire you to use your annual report to celebrate donors, beneficiaries and volunteers alike and show your donors the positive impacts their gifts are making. And encourage further donations.
- Jeans For Genes: statues wearing jeans This is an original and fun idea that seems great for attracting awareness and as a backdrop against which the charity can easily rasie money from an intrigued and amused public.
- Malaria No More and CollegeHumor: malarious Malaria No More have discovered that laughter is a great entry point to learning – even about something as deadly as malaria.
- Médecins sans Frontières (Doctors Without Borders): powerful storytelling without words This advertisement produced for television and cinema is an effective demonstration of powerful storytelling even though nobody speaks a word in it.
- Medicos Sin Fronteras: medicine for someone else’s pain ‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’
- Movember: moustache-growing campaign for men’s health
- Netherlands Red Cross and 3FM: Serious Request Discover how a partnership between the Netherlands Red Cross and a leading radio station made waves.
- Parkinson’s UK: the Dave the Worm campaign Dave the Worm (DTW) is a fun and witty character that is enabling Parkinson’s UK to compete in a crowded marketplace by presenting research to donors in an engaging way and giving them a unique opportunity to regularly support new and innovative research.
- Rethink Mental Illness ‘find Mike’ Here is the story of Jonny Benjamin's search to find 'Mike', one of the bystanders as he climbed onto Waterloo Bridge in an attempt to kill himself. Only Mike didn't stand by, he walked up to Jonny, talked to him and, most of all, he listened. Click here to see how Rethink Mental Illness put their brand in second place and helped to find Jonny's hero. It was a brave decision and one that brought many rewards.
- Sandra Schmirler Foundation’s printed legacy guide: You’re In My Heart Forever’ A great legacy campaign from Canada; the Sandra Schmirler Foundation manages to tread that delicate balance between inspiring their supporters with stories about the lives of ordinary families and sharing why legacies are so important.
- St Michael’s Foundation Christmas Poster Campaign: Give the Gift It’s never too early to plan your Christmas fundraising campaign and here’s one from St Michael’s Hospital Foundation in Canada to inspire you. This integrated campaign shows how to entice donors to give to bricks and mortar by focusing on compassion and people.
- St Michael’s Foundation: the Final Piece campaign Here is another excellent campaign from St Michael's Foundation in Toronto, Canada. Take a look at how this team of savvy fundraisers took a simple poster and re-purposed it into a successful staff event that raised much-needed funds for their latest capital appeal.
- St Michael’s Hospital Foundation: Living in a multi-generational world St Michael's Hospital and Foundation's Urban Angel magazine is one of the best charity magazines in Canada, going from strength to strength. We take a look at its most successful yet, the Fall 2016 edition.
- St Michael’s Hospital Foundation: personalised website This detailed exhibit shows how the St Michael’s Hospital Foundation increased their online giving by 20 per cent by transforming their dated and difficult-to-use website to a user-friendly, simple, personalised medium of communication.
- The Foundling Hospital appeal, 1728-1745 Another opportunity to be inspired by fundraisers of the past. Raffles, art gallery events and benefit concerts are common ways to raise money today. But when Thomas Coram was fundraising for the Foundling Hospital in Georgian London he employed all these methods. In fact, some might say he invented them…
- The German Leprosy Relief Association: ‘Different Strokes’, the art show with a difference Different strokes – an art show with a cause – organised by the German Leprosy Relief Associaiton in India created a world of opportunity for disabled, or rather differently-able, adults and children artists by giving them the opportunity to show – and sell – their work alongside that of professionals.
- The Royal Hospital for Sick Children: Jack Draws Anything Six-year-old Jack wanted to raise £100 for The Royal Hospital for Sick Children to say thank you to them for looking after his brother. His brilliant idea – which he thought of entirely by himself – did what all fundraisers want to do. He touched the hearts of everyone who saw it.
- Trillium Gift of Life Network: ‘bucket list’ This is a great public awareness campaign with interactive use of social media and appropriate targeting.
- UNICEF and Pampers: ‘1 pack = 1 vaccine’ partnership Learn how a big brand partnered with a charity to transform the lives of women and children for thirteen years and counting.
- United Way for Southeast Michigan (UWSEM): lessons from a $27.1 million corporate gift United Way successfully shifted their fundraising model from transactional to relational and from obligation giving to inspired giving. In the process they turned around a five year trend of decreasing contributions from workforce campaigns with the largest donation to a single project.
- Worldwide Breast Cancer - Know Your Lemons campaign How a simple yet tremendously effective campaign made the most of social media to get a crucial message around the world.
