Individual donors: recruitment, retention & relationship development

What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.

What kind of experience does your donor encounter when making an online gift?

by Pamela Grow

Pamela Grow shares some easy lessons you can steal and pitfalls you can avoid from the best, and worst, of donor experiences.

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Less pessimism about the fundraising climate but…

by Andrew Papworth

Andrew Papworth reports on the latest Managing in a Downturn and you’ll be pleased to learn that although things are still tough, there is a less pessimism about the fundraising climate. Even better is that individual giving continues to be an important part of fundraising in the UK (and elsewhere too, no doubt).

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‘Nonprofit?’ Donors have no idea what you do with their money. And, frankly, they suspect the worst

by Tom Ahern

Research has shown that donors wonder if we really use their gifts to change the world. Tom Ahern says that you shouldn’t leave them guessing. They will guess wrong… and not in your favour. Find out how to reassure them here.

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Confessions of an unethical nine-year-old fundraiser

by Norma Cameron

One of the golden rules of successful fundraising is that before asking others to give, you should first donate yourself. Norma Cameron shows how the memory of one major gift you gave will give you comfort and confidence to be a better fundraiser. Here she tells the rather scary tale of her fundraising epiphany, inspired by something as simple as a collecting box.

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Save the Children: knit one save one

by Matthew Sherrington

Knit a tiny hat and you could save a newborn baby’s life. This beautiful campaign from Save the Children UK shows what can happen when you make it crystal clear to people the difference they can make.

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The UK donor commitment study. And why it could be worth thousands of pounds to you and your cause

by Ken Burnett

An open letter from SOFII’s managing trustee announcing a free SOFII/ Agitator webinar of some importance.

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Operation Smile: special ‘thank-a-thon’

Hand-painted posters were placed in reception and the conference room.

by SOFII

Operation Smile used the thank-a-thon as a unique opportunity for conversations with our most loyal donors and to reconnect our staff to the organisation through the stories.

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Audubon Society of Rhode Island: special recognition of long-time donors

the Audubon Society’s special recognition pack for their long-term members.

by SOFII

The Audubon Society of Rhode Island’s superb care for their donors and courage in their approach have produced results that will be the envy of charitable organisations everywhere.

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St Michael’s Foundation: the 2011-2012 annual report, a bold vision realised

The front cover.

by SOFII

St Michael’s always put a lot of effort into making sure that they thank their donors properly and that they are always kept up to date with what thei…

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SolarAid: ‘spread the light’ campaign

postcard

by SOFII

Have we all been so busy looking for ways to recruit donors that we are missing something obvious? This exhibit from a fairly new charity, SolarAid, has used the passion their donors feel for the cause to recruit their friends, neighbours and family to become donors to Solar Aid themselves.

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