Everything you need to fundraise effectively - now

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

Trends of the Covid-19 pandemic on fundraising in the UK and the USA

by Daryl Upsall & Jorge Hernando

Could a focus on young people and new avenues of fundraising be a key to beating the fallout from the coronavirus pandemic?

Contradictory signs: as the corona-crisis continues, what’s really happening in fundraising?

by Ken Burnett

If most charities expect to do so badly during this pandemic, how come some are now doing much better than ever?


Fantastic fundraising campaigns from around the world

The Salvation Army: Coronavirus response campaign

by Gemma Reeve

This multi-platform campaign shows the importance of flexibility in fundraising, especially during the time of coronavirus.

Marie Curie: Alpaca Meet & Greet

by Meredith Niles

Marie Curie fundraisers were inspired by an innovative fundraising idea they saw at I Wish I’d Thought of That (IWITOT) 2020. The team worked quickly to turn the idea into a quirky, low-cost campaign featuring alpacas on video calls.

RSPCA: Pet First Aid Guide value exchange campaign

by Jonathon Grapsas

Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.


Expert opinions, insights and how-to guides to inform your fundraising

The Olive Cooke story

by Ken Burnett

How the tragic case of Olive Cooke impacted the fundraising sector and led to radical change.

20 years of collaborating to grow legacy giving

by Rob Cope

Two decades on from the launch of the first national legacy promotion consortium, Rob Cope, director of Remember A Charity, looks back and celebrates the charity sector’s drive to collaborate, share and exchange learning around legacy fundraising. 

Top tips to help you get the most out of IWITOT

by Craig Linton

SOFII trustee and fundraising consultant Craig Linton shares eight ways to get the most out of your attendance at a fundraising event like I Wish I’d Thought of That (IWITOT). Don’t let the learning end when the session finishes. 


Your shortcut to our must-see examples of fundraising inspiration

Would you like to join SOFII as a trustee?


SOFII’s board of trustees is looking for three enthusiastic individuals to join our board and help SOFII grow.

Still in the battle: an interview with Roger Craver

by Joe Burnett

Part 1 of an interview with Roger Craver. An activist for over fifty years, he has been involved in the US civil rights movement helping to establish Common Cause, the National Organisation for Women, the Environmental Defense Fund and Greenpeace. 

Harvesters Food Bank’s fundraising strategy

by Adrian Sargeant

Harvesters, a food bank in the USA, believe that ‘people don’t want to give their money away, but they do want to make a difference in other people’s lives’. At SOFII’s IWITOT event in Baltimore, Professor Adrian Sargeant showed how that belief helped them to achieve their massive ambition to increase support from $2 million to a massive $11.5 million.