Right now, fundraising is in serious trouble. 

Donor retention rates show that our sector is seriously underachieving. At charities large and small, organisations are losing new donors at an alarming, unprecedented and unsustainable pace. 

But we’re also losing too many of our bright, talented fundraisers. New recruits aren’t going on to create long-term careers in fundraising, they are leaving the sector – much like an increasing number of skilled veteran fundraisers. 

But SOFII co-founder Ken Burnett knows that good fundraisers like you can hold on to donors. And those donors are worth holding onto, because supporters who enjoy the experience of giving will stay with a charity longer. They’ll give more money and are more likely to leave a gift in their will.

As an experienced fundraiser who has seen many highs and lows during his years in the sector, Ken understands the challenges that fundraisers are facing. Yet he still believes that the golden age of fundraising is upon us. We still have access to the resources that will allow fundraisers to do what we do best... change the world. 

This is your chance to reinvent the future of fundraising.  

Ken’s seminar highlights how your job can be more rewarding, more satisfying, more successful and more fun – by delivering better donor experiences.

Originally presented to over 60 chief executives at leading Australian charities (as part of the ‘Ken Burnett Down Under Tour’), the seminar received rave reviews. It offers you over an hour of practical and tangible ideas to try. 

But perhaps most importantly, this masterclass unveils provocative new thinking about what it really means to be a fundraiser in 2025. Ken challenges you to think bigger, act boldly and embrace change.

Get exclusive access to Ken Burnett’s dynamic masterclass!

Recorded, adapted and edited especially for you, Ken’s seminar is now being offered to SOFII readers. All you need to do is make a kind donation to The SOFII Foundation – the charity Ken Burnett co-founded with his late wife Marie in 2007. 

Simply donate £14.99 via the link below. Then, SOFII will send you a private link to view the seminar*, which you can watch as many times as you like. It is full of ideas and insights that will help reinvigorate you and your fundraising appeals. 

And that’s not all, to thank you for your kindness, SOFII will send you a 25 per cent discount code to use on your purchase of the newly released, fully revised, third edition of Ken’s iconic book, Relationship Fundraising!

On behalf of Ken Burnett, and our small team at the SOFII Foundation, thank you for your commitment to fundraising and changing the world for the better.

Click here to secure the seminar today, for a donation of £14.99.

*SOFII will endeavour to send your link to the seminar within 48 hours of receiving your donation. If you have any questions, please contact carolina@sofii.org, thank you.