Reverse Book Club cold acquisition pack: Books change lives
- Exhibited by
- September 04, 2010
- Medium of Communication
- Direct mail.
- Target Audience
- Individuals, planned gift, regular gift, single gift.
- Type of Charity
- Education, public/society benefit.
- Country of Origin
- Date of first appearance
Book Aid International’s latest donor acquisition mailing package, created by them with UK marketing and communications agency Catalyst.
The outer envelope, below, has the address window on the reverse side.
The letter has a half A4 reply flap attached to its right edge, see below. The pack also included a small leaflet which is not shown.
This page is part of Book Aid International's Reverse book club exhibit