Foundations of Fundraising

Arrels Fundació: cardboard hearts for the homeless

cardboard hearts website

by SOFII

Arrels Fundació have come up with an excellent way to wear your heart on your sleeve to raise money and awareness of the growing number of homeless people in Barcelona. It is also easily copied.

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Amnesty International: the letter in the pen pack

Women’s letter page one

by Ken Burnett

Now on SOFII, one of the letters that was sent with the legendary Amnesty pen pack. This moving example of fine writing was written specifically for women and sent to women only.

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Who Gives a Crap: the ‘sit down’

by Sue Kershaw

Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.

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The Salvation Army’s innovative fundraising from a century ago – and a lesson in how to say thank you properly

by Sarah Bond

With ‘established’ charities like Oxfam celebrating their seventieth birthday next year and Amnesty International celebrating their fiftieth this year, it might surprise you to learn that the Salvation Army has been around since 1865 – nearly 150 years – and has a longer fundraising history than most.

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Do it yourself fundraising

by Marc Pitman

Start-up nonprofits often ask me, ‘How do we raise money?’. The panic of making budget seems to make raising money impossible without knowing someone rich and famous like Bill Gates or Warren Buffet.

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The British Humanist Association: the atheist bus campaign

These bus-side posters toured the streets of London cheering and upsetting people in equal measure but never failing to stimulate controversy and conversation.

by SOFII

This is a perfect match between a brilliant idea that generates real public interest and the technology that can make it easily happen.

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Common Cause: the birth of modern citizen advocacy.

A demonstration against the Vietnam war, USA November 1969.

by Roger Craver

It’s hard to believe that in 1970s America women could not get their own credit cards when they graduated from school unless their husband or father was willing to sign for it.

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UNICEF: the Change for Good® campaign

by SOFII

For more than 15 years UNICEF has raised many, many millions for the world’s poorest children from the simple but brilliant idea of collecting travellers’ unwanted foreign coins.

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The Girl Effect: starting conversations for change

The Girl Effect

by SOFII

The Girl Effect organisation has admirably mastered the art of creating short and powerful videos that inspire and move both old and new supporters.

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Save the Children: Gaza ceasefire SMS campaign

by SOFII

When Save the Children took the thousands of messages they received to 10 Downing Street, the prime minister, then Gordon Brown, spoke out to demand a ceasefire in Gaza. They also converted 9,000 respondents to regular giving.

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Medicos Sin Fronteras: medicine for someone else’s pain

by SOFII

‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’

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Great Ormond Street Hospital: Christmas mailing, from 1941

by Aline Reed

What an achievement for Great Ormond Street Hospital’s fundraisers during the Second World War, someone kept their mailing for 70 years.

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