Foundations of Fundraising

Notes from Ken Burnett following his review of the document ‘Current Situation and Tendency of Internet Fundraising in China’.

by Ken Burnett

This summary from the report shows that on-line digital fundraising has already made great progress in China recently and is likely to show even more potential for growth in the very near future. But, while there is good cause for optimism, some lessons have been learned and it is clear that Chinese fundraisers can gain even more, if they learn to do Internet fundraising right. 

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Fundraising Inspiration Advent Calendar 2015

by SOFII

SOFII is grateful to Laura Croudace for giving us this idea of a special Advent calendar that shares some fantastic fundraising ideas with you during December. We’ll add new links to this page each week until Christmas. Happy Holidays!

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StreetDoctors: helping victims of crime

by SOFII

When two young medical students were talking to a group of 11 to 16 year olds they were shocked to learn that either the youngsters, or someone they knew, had been shot or stabbed. That shock led to Streetdoctors, a charity that has fundraising embedded across the entire organisation.

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Oxfam pledged gifts

by Matthew Sherrington

Now here’s a challenge for you. How would you raise money if you didn’t have all the innovations we have today? No direct mail, no telephone, no face to face… Click here to discover how Oxfam, back in the 1960s, collected 300,000 regular pledged gifts without such aids.

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Operation Homefront: The Card

by SOFII

We are always dishing out our business cards that don’t really say very much, so it’s great to see this wonderfully simple and innovative idea that gr…

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Children’s Medical Research Institute: the video that broke the Internet’s heart

by SOFII

Click here to see the video from Australia’s Children’s Medical Research Institute that ‘broke the Internet’s heart’.

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Rethink Mental Illness ‘find Mike’

by SOFII

Here is the story of Jonny Benjamin's search to find 'Mike', one of the bystanders as he climbed onto Waterloo Bridge in an attempt to kill himself. Only Mike didn't stand by, he walked up to Jonny, talked to him and, most of all, he listened. Click here to see how Rethink Mental Illness put their brand in second place and helped to find Jonny's hero. It was a brave decision and one that brought many rewards.

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The ALS (USA) ‘ice bucket’ challenge

by SOFII

You may be sick of hearing about the ice bucket challenge. You may even think it has no relevance to your own organisation. But find out the special characteristics that made it the biggest fundraising idea of 2014.

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Once upon a time…Oxfam and Remember Me

by Aline Reed

Aline isn’t too sure if the technology used in this great way to use stories to sell goods in Oxfam shops wasn’t a little too sophisticated. Anybody out there have any further information?

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BBC Television: the 1966 documentary, Cathy Come Home

by SOFII

Cathy Come Home, the powerful story about a young family’s slide into homelessness and poverty was a defining moment in 1960s television. The controversy it created led to public outrage at the state of housing in Britain and to the launch of several charities, including Shelter. Here you will see the deeply moving final scene, presented by Chris Barraclough at last year’s IWITOT.

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M​usings of a direct response fundraiser no. 2: finding the ‘sweet spot’

by Jonathon Grapsas

Our job as fundraisers is to find the sweet spot: an amount that is appropriate to that donor at that time. In his second article on the musings of a direct response fundraiser Jonathon Grapsas shows exactly how to do it.

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F*CK CANCER: raising money for cancer research

by SOFII

‘Fundraisers – your job isn’t to keep complaints down, it’s to connect with people who do care in the strongest possible way.’ So says Rob Woods in this powerful case study from this year’s IWITOT.

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