Foundations of Fundraising

A debt to the master: the Ogilvy effect

by Ken Burnett

Part two of SOFII’s tribute to ‘the pope of advertising’, David Ogilvy.

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David Ogilvy: A profile of the ‘father of advertising’

by Christiana Stergiou

While the thought of another ‘must read’ book for fundraisers might overwhelm, you really should read this book, especially if you want to hire, or are currently working with an agency, want to apply for a job, have to write copy or are using …

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How to really understand fundraising’s reigning big idea, direct mail

by Mal Warwick

The foreword to this short and readable book summarises its value well, ‘For reluctant writers who need warm-up exercises and structured lessons…and for seasoned grant writers who get caught up in the jargon of our fields’…

Review by Jan Chisholm. 

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The emotional brain

Brain diagram

by Ken Burnett

Seasoned fundraiser Ken Burnett says of his latest article, The Emotional Brain, ‘It seems to me that fundraisers don’t know as much as they might about what it is that makes people give and why; what makes them loyal or repeat donors and what binds them to our cause above other causes, come what may. So I’m fairly sure that the emotional brain is the most important subject I’ve written about in a long time. Working on it has quite altered my view of what, as fundraisers, we should be doing when we acquire and then communicate with our donors.’

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Commitment. And why it matters more than anything for fundraisers

by Ken Burnett

Has the argument about the value of donor commitment finally been brought to an end? Ken Burnett reports on how Roger Craver of the Agitator and his colleague Kevin Schulman have developed a way to calculate your donors’ commitment and, from this, ascribe a commitment score to each of them.

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Three little words lost – the end of Make Poverty History

by Ken Burnett

The ambitious proposition explicit in the Make Poverty History campaign may not yet have succeeded in changing political agendas, far less in eradicating poverty. But it has certainly captured the public's hearts and minds.

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Telephone fundraising, part 2: how to use the phone across different programmes

by Bethan Holloway

In the second part of her articles on telephone fundraising, Bethan Holloway gives an overview of fundraising campaigns that the telephone could massively improve.

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Telephone fundraising, part 1: why the phone is a great fundraising tool

by Bethan Holloway

In this first of three articles Bethan Holloway gives five reasons why the telephone is such a great fundraising tool whether your organisation is small or large.

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Lessons from young charities - part 1

by James Read

In this article, creative director and copy chief of marketing and fundraising agency Grizzard, James Read, looks at some of the newest and relatively small charities that have succeeded in raising enviable amounts of awareness and money. He shares the five principles he believes characterise today’s most innovative nonprofits and how you can apply them to your organisation.

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Finding the perfect fundraising database in an imperfect world

by Robert Weiner

Searching for a donor database for your organisation can be a daunting task. It can be difficult to know where to start, what functions and features you're really going to need, and where to look for affordable options.

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How to write a better newsletter

Newsletter icon

by John Grain

In this article, John Grain tells us in simple terms what a good newsletter should be. If you want some solid, practical advice about writing a better newsletter, you need to read this.

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