The Bhopal Med­ical Appeal grabs every oppor­tu­ni­ty to tell good stories

How very per­verse that Dow Chem­i­cals should pay to snoop on organ­i­sa­tions work­ing in Bhopal.

Written by
January 03, 2014

This ad turns that spying to its advantage by showing two senior executives of Dow, through some inspirational stories, how they would save money if they helped the people instead and it would most likely be more fulfilling as well.

It was published in April 2012 in the Guardian and the Daily Telegraph. Scored 100 per cent instant return in each, bringing in loads of new donors at a negative cost.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Related case studies or articles

Bhopal Medical Appeal: press advertisements

On one awful night in 1984 the Union Carbide factory in Bhopal, India exploded sending clouds of poisonous gas across the city that would kill tens of thousands of people and inflict misery and suffering on future generations. Thus began the Bhopali people’s search for justice and treatment, which led to the founding of the BMA, whose advertisements have become the symbols of a crime that, more than 25 years later, still inflicts unimaginable suffering and still goes unpunished. The Bhopal Medical Appeal campaigns to change this, through its fundraising.

Read more

Also in Categories