Foundations of Fundraising
NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations
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by Giles Pegram CBE
The NSPCC Full Stop appeal was the most successful charity fundraising campaign in British history. We bring you the inside story as told by a man at the heart of it.
The Polish Red Cross: Very Good Manners
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by SOFII
This campaign by the Polish Red Cross showcases guerilla marketing at its most effective and innovative.
Read moreBernie Barnstorms – I Wish I’d Thought Of That
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by Fiona Pattison
Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern!
Read moreCollecting stories from your donors
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by Simone Joyaux
Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it.
NO MORE's Super Bowl 49 PSA: Listen
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by SOFII
This ad to raise awareness of domestic violence simply and chillingly depicts a 911 call of a woman pretending to order a pizza with her attacker still in the house.
Read moreCongratulations to friend of SOFII Lyndall Stein!
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by Joe Burnett
Lyndall Stein, a legend among fundraisers and activists, deservedly won the Lifetime Contribution Award at the 2017 National Fundraising Awards.
What the gender pay gap is – and what it isn’t
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by Beverley Callaghan
In the wake of the furore around pay at the BBC, experienced fundraiser Beverley Callaghan says it's time to clear up the confusion around the gender pay gap, and how this affects the voluntary sector.
CDE project 6 the full contents and purpose
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by The Commission on the Donor Experience
Here you will find the full contents for all sections of CDE project 6 so you can learn everything about the use and misuse of emotion in fundraising.
Read moreGender equality in salaries starts with us
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by Marc Pitman
Marc A Pitman shares his anger at the way we accept gender disparity when it comes to salaries, and challenges the charities sector to change its ways for the good of all organisations.
Read moreGood asking: the role of research in efficient, effective and enjoyable fundraising.
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by Beth Breeze
Why does good asking need research? This is the question explored in this fascinating report by Beth Breeze of the University of Kent, and her conclusions will inspire every fundraiser who reads them.
Read moreCDE project 20: fundraising investment
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by The Commission on the Donor Experience
This project will identify the extent to which donors’ concerns on this topic are a barrier to giving, and how better fundraising practice can ensure that ‘the truth told well’ about fundraising costs can reassure those donors who are willing to engage with the issue.
It’s time to de-normalise the gender pay gap, and take action to close it
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by Niamh Ferris
Our important series on gender equality in fundraising returns with the thoughts of Niamh Ferris, a fundraiser from Dublin, who outlines just how wide the pay gap between women and men is in both the UK and Ireland and asks the question: will you commit to ending this gap?
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