Foundations of Fundraising
Lesbians and Gays Support the Miners
by Emily Collins-Ellis
A grassroots campaign by queer activists to support embattled striking miners in 1980s UK provides a blueprint for how apparently incompatible organisations can come together to effect real change.
NSPCC’s Full Stop campaign - a fundraising triumph. Part three: the appeal
by Giles Pegram CBE
In part three of SOFII's celebration of the NSPCC's superlative Full Stop campaign, Giles Pegram CBE gets into the details of the appeal itself, focusing on great events, celebrity activities and the amazing work of the organisation's supporters and volunteers.
Read moreNSPCC’s Full Stop campaign - a fundraising triumph. Part two: the launch and beyond
by Giles Pegram CBE
In part two of our retrospective of the NSPCC's ground-breaking Full Stop campaign, Giles Pegram CBE takes us through the details of the appeal, covering extraordinary events, celebrity supporters and bold initiatives which all contributed to the amazing impact the campaign had on the British public.
NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations
by Giles Pegram CBE
The NSPCC Full Stop appeal was the most successful charity fundraising campaign in British history. We bring you the inside story as told by a man at the heart of it.
The Polish Red Cross: Very Good Manners
by SOFII
This campaign by the Polish Red Cross showcases guerilla marketing at its most effective and innovative.
Read moreBernie Barnstorms – I Wish I’d Thought Of That
by Fiona Pattison
Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern!
Read moreCollecting stories from your donors
by Simone Joyaux
Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it.
NO MORE's Super Bowl 49 PSA: Listen
by SOFII
This ad to raise awareness of domestic violence simply and chillingly depicts a 911 call of a woman pretending to order a pizza with her attacker still in the house.
Read moreCongratulations to friend of SOFII Lyndall Stein!
by Joe Burnett
Lyndall Stein, a legend among fundraisers and activists, deservedly won the Lifetime Contribution Award at the 2017 National Fundraising Awards.
What the gender pay gap is – and what it isn’t
by Beverley Callaghan
In the wake of the furore around pay at the BBC, experienced fundraiser Beverley Callaghan says it's time to clear up the confusion around the gender pay gap, and how this affects the voluntary sector.
CDE project 6 the full contents and purpose
by The Commission on the Donor Experience
Here you will find the full contents for all sections of CDE project 6 so you can learn everything about the use and misuse of emotion in fundraising.
Read moreGender equality in salaries starts with us
by Marc Pitman
Marc A Pitman shares his anger at the way we accept gender disparity when it comes to salaries, and challenges the charities sector to change its ways for the good of all organisations.
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