Foundations of Fundraising

SOFII stars: great fundraising writers

by SOFII

We’ve once again delved into our archive to bring you a collection of inspirational SOFII Stars, this time focusing on great fundraising writers. From the great George Smith to advertising legend David Ogilvy via Indra Sinha and Karin Weatherup, we’ve gathered the best fundraising writers together to share their unique insights and advice. 

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SOFII stars: treasures of legacy marketing

NSPCC Ad

by SOFII

Our selection of SOFII stars this time centred on treasures of legacy marketing. Exhibits and articles include Greenpeace Sweden’s legacy commercials, a University of Oxford legacy brochure, the NSPCC’s approach to legacy training and Mal Warwick giving us the facts on legacy giving, amongst a wealth of ever essential reads.

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SOFII stars: a selection of fantastic events from around the world

by Joe Burnett

Here are links to 12 fundraising events that raised money in innovative and exciting ways, from huge viral campaigns to small but successful projects that exceeded expectations and transformed people’s lives.

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Women’s Aid: Look At Me interactive billboard

by SOFII

An innovative billboard campaign hoping to open a few blind eyes to domestic violence with a novel use of facial recognition technology.

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Trillium Gift of Life Network: ‘bucket list’

by SOFII

This is a great public awareness campaign with interactive use of social media and appropriate targeting.

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Aid to Children and Adolescents at Risk Foundation ANAR: secret anti-abuse message

by SOFII

Clever use of lenticular printing to send kids a secret message that adults can't see in these child-abuse poster ads.

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The father of modern day fundraising: Harold Sumption

by SOFII

Ken Burnett was just 26 years old when he met Harold Sumption the man who would profoundly influence Ken's understanding of fundraising. In another of our occasional series, 'The most brilliant fundraiser I ever met' we have recollections from Ken, Giles Pegram and Pierre-Bernard Le Bas.

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Harold Sumption: the shy pioneer

by Joanna Culling

In this addition to SOFII’s Fundraising Legends series, Joanna Culling talks to Ken Burnett, who proudly shares the full text of Harold’s only published material – Yesterday’s trail-blazing and pointers for tomorrow

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The treehouse of knowledge – the 34 fundamental foundations of fundraising

by Ken Burnett

Of all the nuggets of essential fundraising knowledge buried within all the lists, books and articles ever written, which would be the one list, that you’d choose to hang directly above your space, your workplace? This is that list. 

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The Foundling Hospital appeal, 1728-1745

by Tobin Aldrich

Another opportunity to be inspired by fundraisers of the past. Raffles, art gallery events and benefit concerts are common ways to raise money today – but when Thomas Coram was fundraising for the Foundling Hospital in Georgian London he employed all these methods. In fact, some might say he invented them…

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Are you answering the right questions if you don’t want to bore people?

by Matthew Sherrington

Where do most nonprofits tend to start when it comes to telling their story? They start with themselves: ‘Who We Are’, or on their website ‘About Us’. And then they move on to ‘What We Do’, a description of the activities or themes they work on. More about ‘me’. But people generally aren’t interested in you. They are interested in the cause or issue they are passionate about. They are interested in the difference they can make. So it’s not about you.

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William Quarrier – the most determined fundraiser of all time?

by Simon Burne

Be inspired by the most determined fundraiser of all time. Using an approach not designed for the faint-hearted, William Quarrier went into a room full of wealthy people and walked out with enough money to fund a village for homeless children in Glasgow. But how did he do it? And what can we learn from this fundraising superstar?

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