Foundations of Fundraising
How the RNLI made me a donor
by Kathryn Holloway
Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.
Read moreSOFII’s letter to the future / 32 lightbulb moments
by Ken Burnett
Just in time for the new era of responsible fundraising: SOFII’s letter to the future comes to you, free, in 44 short video segments that build into your personal blueprint for transforming fundraising in your charity. All 44 videos are on SOFII now, for you.
Read moreLeading the resistance: the American Civil Liberties Union
by Ali Walker-Davies
Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.
How to bring feminism into your fundraising
by Emily Collins-Ellis
Emily Collins-Ellis and Rachel Stephenson Sheff demonstrate that feminism needs to be brought into fundraising, not just because it's the right thing to do, but because it will improve that fundraising and benefit your organisation.
Abortion Support Network: ‘Why do you support ASN?’
by Damian O’Broin
By asking a simple question of their donors and sharing the responses in later communications, a small charity provided inspiration for all fundraisers.
Lesbians and Gays Support the Miners
by Emily Collins-Ellis
A grassroots campaign by queer activists to support embattled striking miners in 1980s UK provides a blueprint for how apparently incompatible organisations can come together to effect real change.
The Polish Red Cross: Very Good Manners
by SOFII
This campaign by the Polish Red Cross showcases guerilla marketing at its most effective and innovative.
Read moreBernie Barnstorms – I Wish I’d Thought Of That
by Fiona Pattison
Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern!
Read moreCollecting stories from your donors
by Simone Joyaux
Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it.
NO MORE's Super Bowl 49 PSA: Listen
by SOFII
This ad to raise awareness of domestic violence simply and chillingly depicts a 911 call of a woman pretending to order a pizza with her attacker still in the house.
Read moreCongratulations to friend of SOFII Lyndall Stein!
by Joe Burnett
Lyndall Stein, a legend among fundraisers and activists, deservedly won the Lifetime Contribution Award at the 2017 National Fundraising Awards.
What the gender pay gap is – and what it isn’t
by Beverley Callaghan
In the wake of the furore around pay at the BBC, experienced fundraiser Beverley Callaghan says it's time to clear up the confusion around the gender pay gap, and how this affects the voluntary sector.
