Foundations of Fundraising
How the RNLI made me a donor
by Kathryn Holloway
Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.
Read moreSOFII’s letter to the future / 32 lightbulb moments
by Ken Burnett
Just in time for the new era of responsible fundraising: SOFII’s letter to the future comes to you, free, in 44 short video segments that build into your personal blueprint for transforming fundraising in your charity. All 44 videos are on SOFII now, for you.
Read moreLeading the resistance: the American Civil Liberties Union
by Ali Walker-Davies
Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.
NSPCC’s Full Stop campaign - SOFII’s view
by Ken Burnett
As we come to the end of the story of the NSPCC's unparalleled Full Stop campaign, SOFII founder Ken Burnett shares his praise for such a powerful, donor-focused appeal.
Read moreNSPCC’s Full Stop campaign - a fundraising triumph. Part six: after the appeal
by Giles Pegram CBE
Giles Pegram CBE analyses the aftermath of the Full Stop campaign and pays tribute to the donors and volunteers who were crucial in making it such a successful and ground-breaking appeal.
Read moreNSPCC’s Full Stop campaign - a fundraising triumph. Part five: recognition and consolidation
by Giles Pegram CBE
The Full Stop appeal itself was only one chapter in the story of this groundbreaking campaign, as Giles Pegram reveals how the NSPCC ensured its donors were properly recognised and its success in the appeal was consolidated.
Read moreNSPCC’s Full Stop campaign - a fundraising triumph. Appendix: taking stock ahead of the appeal
by Giles Pegram CBE
This appendix looks at key details for a major campaign, as the NSPCC prepared to launch the appeal. Specific to a project like Full Stop, these are useful ideas that anyone looking to do something similar should consider.
Read moreHow to bring feminism into your fundraising
by Emily Collins-Ellis
Emily Collins-Ellis and Rachel Stephenson Sheff demonstrate that feminism needs to be brought into fundraising, not just because it's the right thing to do, but because it will improve that fundraising and benefit your organisation.
Abortion Support Network: ‘Why do you support ASN?’
by Damian O’Broin
By asking a simple question of their donors and sharing the responses in later communications, a small charity provided inspiration for all fundraisers.
NSPCC’s Full Stop campaign - a fundraising triumph. Part four: final challenges
by Giles Pegram CBE
In part four of the chronicle of the NSPCC’s Full Stop campaign, Giles Pegram CBE shares how the organisation responded to their massive appeal and broke a UK record.
Read moreLesbians and Gays Support the Miners
by Emily Collins-Ellis
A grassroots campaign by queer activists to support embattled striking miners in 1980s UK provides a blueprint for how apparently incompatible organisations can come together to effect real change.
NSPCC’s Full Stop campaign - a fundraising triumph. Part three: the appeal
by Giles Pegram CBE
In part three of SOFII's celebration of the NSPCC's superlative Full Stop campaign, Giles Pegram CBE gets into the details of the appeal itself, focusing on great events, celebrity activities and the amazing work of the organisation's supporters and volunteers.
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