Foundations of Fundraising
The SOFII history project part two: the all-time fundraising greats
by Joe Burnett
Do you want to learn from the very best in the fundraising business? This is the section for you as we explore the greatest ever campaigns, events and pioneering thinkers.
Read moreThe SOFII history project part three: the legends of fundraising
by Joe Burnett
Meet the women and men who transformed, improved and revolutionised fundraising.
Read morePlastic not-so-fantastic: Turning the Tide on Plastic by Lucy Siegle reviewed
by Joe Burnett
In her fantastic book, journalist Lucy Siegle sets out how we can all make a difference in tackling an increasingly dangerous plastic situation.
Read moreCards Against Humanity Saves America
by Sarah Crowhurst
In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes.
Read moreCDE project 6 section 4.5c: The Dóchas code of conduct on images and messages.
by Ken Burnett
As part of CDE project 6 on the use and misuse of emotion, Ken Burnett explains what the Dóchas code of conduct on images and messages is and why it is necessary for our organisations.
Read moreEihei Dogen: fundraising letter from 1235
by SOFII
This letter, sent in the year 1235, may be the oldest fundraising letter on record. It’s certainly the oldest we know of. It is also an extraordinarily competent appeal. The letter identifies the different types of people that the writer, a famous Buddhist sage, wishes to address. It doesn’t just describe the need that donors can meet, it also recognises the benefits that donors might receive when they respond.
Read moreMy first weeks as a fundraiser: where do I start?
by Ken Burnett
SOFII presents ‘My first weeks as a fundraiser’: a series to guide you through the start of your fundraising career. We hope to create a treasure trove linking you to the best of what’s on SOFII when it comes to the essentials of fundraising, aka everything you need to get your feet under the table.
Read moreContinuing SOFII’s ‘lightbulb moments’ series.
by Ken Burnett
It's a welcome return of the short but significant insights of SOFII’s lightbulb moments. In videos 19 to 23 you'll learn of fundraising practices both good and bad and be inspired to aim for the former over the latter.
Read moreCDE project 6. Section 5.4b: the moody leader
by Ken Burnett
In an extract from his book Storytelling can change the world, Ken Burnett looks at moody leaders from history and explores how emotion can play a part in strong leadership.
Read moreSOFII stars: the best of corporate social engagement
by SOFII
Charities working in tandem with business can achieve remarkable results. In this edition of SOFII Stars, we present several wonderful examples where clever fundraising strategies led to exceptional partnerships!
Read moreHow the RNLI made me a donor
by Kathryn Holloway
Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.
Read moreSOFII’s letter to the future / 32 lightbulb moments
by Ken Burnett
Just in time for the new era of responsible fundraising: SOFII’s letter to the future comes to you, free, in 44 short video segments that build into your personal blueprint for transforming fundraising in your charity. All 44 videos are on SOFII now, for you.
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