Foundations of Fundraising
World-changers at Work presents: a life-stage fairytale - how Beryl and Clive found the meaning of life.
by Ken Burnett
In an excerpt of his Storytelling can change the world book recreated for World-changers at Work, Ken Burnett asks how fundraisers can help people find meaning in their life to make a difference to the world. The answer? Tell great stories.
Read more‘…written with such a wit and lightness of touch that not a page is boring.’ - Drayton Bird reviews Up Smith Creek
by Drayton Bird
As we continue our celebration of the wit and wisdom of George Smith we bring you this review of the superb collection Up Smith Creek by famed marketing expert Drayton Bird.
Read moreThe wit and wisdom of George Smith - Good: the case for a re-launch
by George Smith
In a prescient excerpt from Up Smith Creek, George Smith muses on the concept of doing good and we should triumph over evil in increasingly cynical times.
Read moreThe SOFII history project part one: treasures from fundraising’s history
by SOFII
Welcome to part one of SOFII’s history project. Dive in to explore the best campaigns from antiquity to the 20th century.
Read moreThe SOFII history project part two: the all-time fundraising greats
by Joe Burnett
Do you want to learn from the very best in the fundraising business? This is the section for you as we explore the greatest ever campaigns, events and pioneering thinkers.
Read moreThe SOFII history project part three: the legends of fundraising
by Joe Burnett
Meet the women and men who transformed, improved and revolutionised fundraising.
Read morePlastic not-so-fantastic: Turning the Tide on Plastic by Lucy Siegle reviewed
by Joe Burnett
In her fantastic book, journalist Lucy Siegle sets out how we can all make a difference in tackling an increasingly dangerous plastic situation.
Read moreCards Against Humanity Saves America
by Sarah Crowhurst
In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes.
Read moreCDE project 6 section 4.5c: The Dóchas code of conduct on images and messages.
by Ken Burnett
As part of CDE project 6 on the use and misuse of emotion, Ken Burnett explains what the Dóchas code of conduct on images and messages is and why it is necessary for our organisations.
Read moreEihei Dogen: fundraising letter from 1235
by SOFII
This letter, sent in the year 1235, may be the oldest fundraising letter on record. It’s certainly the oldest we know of. It is also an extraordinarily competent appeal. The letter identifies the different types of people that the writer, a famous Buddhist sage, wishes to address. It doesn’t just describe the need that donors can meet, it also recognises the benefits that donors might receive when they respond.
Read moreMy first weeks as a fundraiser: where do I start?
by Ken Burnett
SOFII presents ‘My first weeks as a fundraiser’: a series to guide you through the start of your fundraising career. We hope to create a treasure trove linking you to the best of what’s on SOFII when it comes to the essentials of fundraising, aka everything you need to get your feet under the table.
Read moreContinuing SOFII’s ‘lightbulb moments’ series.
by Ken Burnett
It's a welcome return of the short but significant insights of SOFII’s lightbulb moments. In videos 19 to 23 you'll learn of fundraising practices both good and bad and be inspired to aim for the former over the latter.
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