Foundations of Fundraising

Abortion Support Network: ‘Why do you support ASN?’

by Damian O’Broin

By asking a simple question of their donors and sharing the responses in later communications, a small Irish charity provided inspiration for all fundraisers.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part four: final challenges

by Giles Pegram CBE

In part four of the chronicle of the NSPCC’s Full Stop campaign, Giles Pegram CBE shares how the organisation responded to their massive appeal and broke a UK record.

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Lesbians and Gays Support the Miners

by Emily Collins-Ellis

A grassroots campaign by queer activists to support embattled striking miners in 1980s UK provides a blueprint for how apparently incompatible organisations can come together to effect real change.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part three: the appeal

by Giles Pegram CBE

In part three of SOFII's celebration of the NSPCC's superlative Full Stop campaign, Giles Pegram CBE gets into the details of the appeal itself, focusing on great events, celebrity activities and the amazing work of the organisation's supporters and volunteers.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part two: the launch and beyond

by Giles Pegram CBE

In part two of our retrospective of the NSPCC's ground-breaking Full Stop campaign, Giles Pegram CBE takes us through the details of the appeal, covering extraordinary events, celebrity supporters and bold initiatives which all contributed to the amazing impact the campaign had on the British public.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations

by Giles Pegram CBE

The NSPCC Full Stop appeal was the most successful charity fundraising campaign in British history. We bring you the inside story as told by a man at the heart of it.

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The Polish Red Cross: Very Good Manners

by SOFII

This campaign by the Polish Red Cross showcases guerilla marketing at its most effective and innovative.

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Bernie Barnstorms – I Wish I’d Thought Of That

by Fiona Pattison

Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern! 

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NO MORE's Super Bowl 49 PSA: Listen

by SOFII

This ad to raise awareness of domestic violence simply and chillingly depicts a 911 call of a woman pretending to order a pizza with her attacker still in the house.

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Congratulations to friend of SOFII Lyndall Stein!

by Joe Burnett

Lyndall Stein, a legend among fundraisers and activists, deservedly won the Lifetime Contribution Award at the 2017 National Fundraising Awards.

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What the gender pay gap is – and what it isn’t

by Beverley Callaghan

In the wake of the furore around pay at the BBC, experienced fundraiser Beverley Callaghan says it's time to clear up the confusion around the gender pay gap, and how this affects the voluntary sector.

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Gender equality in salaries starts with us

by Marc Pitman

Marc A Pitman shares his anger at the way we accept gender disparity when it comes to salaries, and challenges the charities sector to change its ways for the good of all organisations.

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