CARE USA: donor acquisition chaperoned emails

by SOFII

CARE USA responded to the violence in Gaza with remarkable humanitarian aid and a strong call to action for new donors. Being ready to appeal for new supporters during emergencies, or at times when your issue is in the public eye can help you to acquire more donors for your cause. To acquire new online donors at a low cost, CARE sent chaperoned emails through online publishers.

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CARE packages: returning to their roots

by SOFII

In this exhibit CARE looked back at their own history and decided to launch a new and improved version of their traditional CARE packages that were first introduced in 1946. Updated with a modern twist, this campaign demonstrates the future of online giving

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