Help the Aged
Help the Aged: ‘you have this gift’ direct mail pack
by SOFII
Both the text on the envelope and the incentive in this classic direct mail pack from the 1980s have been copied frequently.
Read moreEl anuncio de prensa de Help The Aged: “Haz que un ciego vea”
by Alhelí Quintanilla
Este anuncio es un clásico. Creado por el legendario Harold Sumption a finales de los años 70, encarna una de las propuestas de recaudación de fondos más directas y difíciles de resistir, “Haz que un ciego vea”. Inmediatamente se pone un precio a este milagro, uno fácilmente asequible para la mayoría de la gente, 10 libras.
Read moreHelp the Aged: « Offrez la vue a un aveugle » publicité dans la presse.
by Laura Parrota
Cette publicité est devenue un classique. Crée par le légendaire Harold Sumption, elle contient la plus irrésistible des proposition: « offrez la vu…
Read moreL’annuncio stampa di Help the Aged ‘Dà la vista a un cieco’.
by SOFII
Questo annuncio stampa è un classico. Ideato dal leggendario Harold Sumption alla fine degli anni ‘70, rappresenta uno dei più diretti e irresistibili messaggi di fundraising, “Dà la vista a un cieco”. Indica subito una cifra per questo miracolo e, per la maggior parte delle persone, si tratta di una somma abbordabile, 10 sterline.
Read moreHelp the Aged ‘...little piece of plastic’ direct mail acquisition pack
by SOFII
More than a year after this classic pack originally appeared on SOFII, its originator, Chris Stoddard, has come forward with the full story.
Read moreHelp The Aged: ‘make a blind man see’ press advertisement
by Ken Burnett
This ad is a classic. Created by the legendary Harold Sumption in the late 1970s, it embodies one of the most direct and hard-to-resist fundraising propositions, ‘Make a blind man see’. It is a brilliant example of fundraising communication at its best.
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