RNLI
RNLI: We are one crew
by Joe Burnett
This short but wonderful video from the RNLI thanks donors for their ongoing support during the coronavirus pandemic. But crucially, it also sends out heartfelt hopes that they too are keeping safe and well through these trying times.
Read moreThe RNLI’s ‘Jail and Bail’ fundraising event
by Leesa Harwood
Imagine being able to send your boss to ‘jail’ for a good cause - how much fun that could be (sorry boss!). As Leesa Harwood of the RNLI showed at IWITOT 2018, it’s a great way to have fun and make money for a good cause.
Read moreHow the RNLI made me a donor
by Kathryn Holloway
Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.
Read moreRoyal National Lifeboat Institution RNLI: Lifeboat Launch SMS alerts
by SOFII
An insightful use of technology that brings RNLI donors closer to the lifesaving work. This text service allows donors to donate each time their chosen lifeboat is out saving lives and to receive an alert of launches in real-time.
Read moreThe Collection Tin
by Sam Butler
Different ways to raise money for charities nowadays are seemingly endless. Yet the humble collection tin continues to stand silently by thousands of tills in shops, pubs, or in the hands of generous volunteers. Click here to see a variety of collection boxes from years passed and be astonished at the amazing amount of money raised.
Read moreRNLI online live launch map
by SOFII
The Royal National Lifeboat Association interactive map that gives their donors a 24-hour, every day of every year window into the heart of their mission.
Read moreRNLI: train one, save many campaign
by SOFII
A campaign from RNLI with a simple but powerful theme, message, image and call to action.
Read moreLa lettera sui lasciti della RNLI, Royal National Lifeboat Institution
by Tiziana Fattori
Questa lettera ha raccolto milioni di sterline. È il classico esempio di un appello diretto ai propri sostenitori con la richiesta di informazioni utili a pianificare le entrate future.
Read moreRNLI: ‘He’ll face…All we ask of you’ press insert
by SOFII
Stained with the passage of time and perhaps more than a little carelessness, the face looking out at the reader from this single sheet insert has nevertheless lost nothing of its strength and power to impress. The simple direct proposition makes this one of the classic fundraising offers of all time.
Read moreRoyal National Lifeboat Institution: ‘boots’ advertisement
by SOFII
The shopping list is a classic fundraiser's device and this ad exploits the instrument to its full, offering the donor, in effect, the chance to kit out his or her hero.
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