St Vincent de Paul (SVP)
St. Vincent de Paul’s Bear Pack: bringing the cute and cuddly back to Christmas
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/DM/42586-st-vincent-hero.png?w=640&auto=compress%2Cformat&fit=crop&dm=1574308705&s=e83c3c9b79c6be6edaf047a4a6bdd662)
by Daniel Alvey
This great direct mail campaign shows the value of defying conventions and positive messaging, with astounding results.
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