The Beautiful Foundation
The Beautiful Foundation: building philanthropy in South Korea with Lego block banks
![Children at school tables](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Events/252pic2.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1402063202&s=0776a4f350ddda68f848aabd6dad27c4)
by SOFII
The Beautiful Foundation wanted to further promote charitable giving in South Korea, during a time when a 'giving culture' was rapidly taking root. This campaign aimed to increase the awareness of the needs of children and poor people and to raise necessary financial social support through a non-conventional monetary system.
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