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25 pages tagged with Capital campaign:

  • Anatomy of the Wishing Well Appeal. Part 1. by Marion Allford The overall fundraising strategy
  • Anatomy of the Wishing Well Appeal. Part 2. by Marion Allford MARION ALLFORD LOOKS BACK – 20 YEARS AFTER. I have often been asked why the Wishing Well Appeal achieved such a wide response. I believe it was due to the deep affection many people feel for Great Ormond Street Children's Hospital; and the detailed planning and sophisticated marketing techniques used to communicate the fact that the hospital was in trouble. We needed the public to know that, without their active help with fundraising, the hospital's future could have been in jeopardy.
  • From the Myth Smashers: Do donors really love having a brick with their name on it? by Kellie O’Sullivan When it comes to capital campaigns, 2022 Myth Smashers winner Kellie O’Sullivan isn’t sure putting your donor’s name on a brick is strictly necessary. She thinks it’s less about the brick and mortar or the physical building – and more about ‘building’ a legacy that lays the foundations of community, connection, and collaboration.
  • Goderich ‘Mind and body’ campaign by Steve Thomas A lesson in how to tap into community spirit, this campaign shows how far you can go with a little expertise, the right approach and clear donor-focused messaging.
  • Great Ormond Street Hospital: Christmas mailing from 1941 by Aline Reed This direct mail appeal from 1941 has everything. Charm, courage, dedication and, perhaps most importantly, it is brilliantly innovative too. Plus, how many mailings have been preserved for 70 years and then end up being sold? Find out more in this great case study.
  • Harvesters Food Bank’s fundraising strategy by Adrian Sargeant Harvesters, a food bank in the USA, believe that ‘people don’t want to give their money away, but they do want to make a difference in other people’s lives’. At SOFII’s IWITOT event in Baltimore, Professor Adrian Sargeant showed how that belief helped them to achieve their massive ambition to increase support from $2 million to a massive $11.5 million.
  • Humber River Hospital Foundation: Direct mail appeal featuring Humbert by John Lepp It's amazing how many capital campaigns bewilder donors with architect’s drawings, graphs and complicated giving levels. But Humber River Hospital Foundation turned their backs on stuffy institutional instincts and introduced Humbert – their storyteller supreme. Meet him here and see the fabulous appeals that achieved 33 per cent growth in giving in less than a year.
  • Kelvingrove refurbishment appeal: capital campaign by SOFII Find out how this great, superbly well planned capital campaign was executed with such great style and character that it exceeded its target by more than two times.
  • Mith Samlanh Cambodia: the ‘buy a brick’ land campaign by SOFII Ah, that great fundraising stalwart, the brick! How a standard product and colourful involvement device saved a splendid children’s home from having to close its doors. This capital campaign encourages individual supporters to ‘buy a brick’ and help Friends International to buy its Mith Samlanh Centre, Phnom Penh.
  • NSPCC’s Full Stop campaign - SOFII’s view by Ken Burnett As we come to the end of the story of the NSPCC's unparalleled Full Stop campaign, SOFII founder Ken Burnett shares his praise for such a powerful, donor-focused appeal.
  • Pasqual Maragall Foundation: ‘A piece of news to be remembered’ by Júlia Padullés Mas With their first-ever capital campaign, this Spanish charity delivered something very special. An emotive concept, a moving video, well executed landing pages and strong messaging to donors all helped to ensure their target-beating success. If you’re planning a similar appeal, you’ll find plenty of tips here!
  • Save the Children: Buy a brick capital appeal by Reuben Turner This warm appeal from Save the Children beat its target by over £150,000 and acquisition approached break-even. Clinics were built and children’s lives were saved.
  • St Michael’s Foundation Christmas Poster Campaign: Give the Gift by Joanna Culling It’s never too early to plan your Christmas fundraising campaign and here’s one from St Michael’s Hospital Foundation in Canada to inspire you. This integrated campaign shows how to entice donors to give to bricks and mortar by focusing on compassion and people.
  • St Michael’s Foundation: the Final Piece campaign by SOFII Here is another excellent campaign from St Michael's Foundation in Toronto, Canada. Take a look at how this team of savvy fundraisers took a simple poster and re-purposed it into a successful staff event that raised much-needed funds for their latest capital appeal.
  • The Children’s Hospital Trust careometer viral campaign. by SOFII This exhibit shows how important it is to raise awareness of your cause and encourage people to care before you ask them for time or money.
  • The Darüşşafaka Society: a unique offer for special donors by Gunes Yildirim Darüşşafaka – meaning house of kindness – has provided full scholarships to orphans as well as clothing, accommodation, healthcare and food. But there’s also a lot we can learn about donor care, legacy and high value fundraising from the oldest NGO in Turkey.
  • The Foundling Hospital appeal, 1728-1745 by Tobin Aldrich Another opportunity to be inspired by fundraisers of the past. Raffles, art gallery events and benefit concerts are common ways to raise money today. But when Thomas Coram was fundraising for the Foundling Hospital in Georgian London he employed all these methods. In fact, some might say he invented them…
  • The gold standard in fundraising, part 1: laying the foundations. by Ken Burnett Giles Pegram of the National Society for the Prevention of Cruelty to Children (NSPCC) and Redmond Mullin of Redmond Mullin Limited describe how a seminal five-year fundraising campaign irrevocably transformed the fortunes of one of Britain’s top charities.
  • The gold standard in fundraising, part 2: exceeding expectations. by Ken Burnett Final part of a conversation about transformational fundraising that Giles Pegram and Redmond Mullin had recently with SOFII’s Ken Burnett.
  • The Städel Museum, Frankfurt: inspiring a city to fundraise by SOFII The donors who gave millions to the Städel Museum said it was not ‘just a museum’, but rather that they felt like part of a big family.
  • The Wishing Well Appeal for Great Ormond Street Children’s Hospital by SOFII It's difficult to do justice to a capital campaign as wide, and complex. This is a condensed summary of a major capital campaign which, at the time, was the largest appeal ever mounted in the UK.
  • The Wishing Well Appeal: What makes a good appeal chair? by Marion Allford Women of course are every bit as likely to make an effective appeal chair as men, but the term 'chairman' has been used merely for editorial ease. It should be notes that it is also written very much from the viewpoint of a British national major appeal. It's helpful all the same.
  • William Quarrier – the most determined fundraiser of all time? by Simon Burne Be inspired by the most determined fundraiser of all time. Using an approach not designed for the faint-hearted, William Quarrier went into a room full of wealthy people and walked out with enough money to fund a village for homeless children in Glasgow. But how did he do it? And what can we learn from this fundraising superstar?
  • Wishing Well Appeal: some appeal advertisements by SOFII Wishing Well Appeal: some appeal advertisements
  • WSPA: ‘Big bear build’ and ‘big bear rescue’ appeals by SOFII This campaign clearly showed donors that they were highly valued by WSPA and that their support was making a difference. Having been on a journey with WSPA rescuing the captive bears since 2006, the donors were able to see the influence they had made as well as the change they could make possible now.