The Wish­ing Well Appeal: What makes a good appeal chair?

Written by
Marion Allford
October 27, 2010

​A checklist of what makes a good chair for this kind of appeal.

Women of course are every bit as likely to make an effective appeal chair as men, but the term 'chairman' has been used merely for editorial ease. It should be notes that it is also written very much from the viewpoint of a British national major appeal. It's helpful all the same.

About the author: Marion Allford

Marion Allford, principal of fundraising consultants Marion Allford Associates.

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