Tags
21 pages tagged with Emotion:
- CDE project 23: part 1 - project 1 - 6 1. The use and misuse of language 2. Fundraising and vulnerability 3. Satisfaction and Commitment 4. Thank you and welcome 5. The supporter's journey 6. The use and misuse of emotion
- CDE project 6 section 1a: summary Fundraising is inevitably emotional and emotion is hugely powerful, so must be used responsibly and wisely.
- CDE project 6 section 3: the science of emotions Fundraising experts look at the science of emotions and how it can be applied to good fundraising.
- CDE project 6 section 3.4: emotional intelligence Being more emotionally connected to each other on fundraising teams is more rewarding. And, being more emotionally open and connected to our donors raises more money.
- CDE project 6 section 4: donors and emotion. Selected articles exploring the role and impact of emotion on the donor experience. This section is part of the Commission on the Donor Experience's project 6, the use and misuse of emotion. For the other sections and a detailed list of contents please click here.
- CDE project 6 section 4.3: me the storyteller The power of storytelling, and why every fundraiser should practice telling emotional stories.
- CDE project 6 section 4.5c: The Dóchas code of conduct on images and messages. As part of CDE project 6 on the use and misuse of emotion, Ken Burnett explains what the Dóchas code of conduct on images and messages is and why it is necessary for our organisations.
- CDE project 6 section 4.7: Negative or positive images in fundraising? Some straight talk. Sometimes positive images work and sometimes they don't. Same with negative images. Jeff Brooks explains what actually matters with images.
- CDE project 6 section 5: creative use of emotion. Emotion is a powerful factor in good fundraising. Here some creative experts explore how the use it in practice.
- CDE project 6 section 5.1: a communications practitioner’s view of emotion in fundraising. How should emotion be used in practical ways across all channels to enhance the donor experience? Can better use of emotional storytelling, as opposed to ever more persistent asking, really improve the donor experience, and if so, how?
- CDE project 6 section 5.5: Seven more big things to think about From CDE project 6: seven more big things to consider when it comes to emotion, its use and misuse.
- CDE project 6 section 6: the future What will the future hold for emotional fundraising?
- CDE project 6: the use and misuse of emotion. Section 3.1: the science of emotions. In order to understand why and how emotions are so crucial in the donor experience, we need to understand why people give to charities.
- CDE project 6: The use and misuse of emotion. Section 5.5b: empathy-based design. The use of empathy in design is crucial to achieving exceptional results in fundraising, as Adam Willis explores in this contribution to CDE project six.
- CDE project 6. Section 4.9: to the edge of acceptability In the latest addition to project 6 of the Commission on the Donor Experience, a harrowing and powerfully-written storyline on a BBC radio drama points to storytelling success for fundraisers.
- CDE project 6. Section 5.4: an emotional major donor With the city of Detroit in crisis after the recession, its population decreasing, United Way for Southeastern Michigan (UWSEM) persuaded a major corporate donor to partner with them in making a difference for the people of Detroit.
- Direct marketing copy and the amazing power of fear Can fear be a primary motivating factor in direct mail? Denny Hatch certainly thinks so. In this blog Denny not only explains why, he also illustrates the point by analysing two remarkable letters.
- NSPCC: 'Can't Look' TV ad that launched the Full Stop campaign This shocking 1999 TV ad helped to launch the NSPCC's Full Stop campaign bringing the issue of child abuse into people's home but it's more powerful because of what you don't see.
- Refuge: The Helen Titchener (nee Archer) Rescue Fund A fan of Radio BBC 4's popular programme 'The Archers' created an online fundraising page for Refuge in response to a domestic violence storyline.
- The use and misuse of emotion part one Why fundraisers should study emotions and learn to use them better.
- The use and misuse of emotion, part two. Three steps to transform how fundraisers communicate emotionally.
