CDE project 6 sec­tion 6: the future

Written by
The Commission on the Donor Experience
Added
March 27, 2017

Click here for the full contents for project 6: the use and misuse of emotion.

6.1. the shape of emotional fundraising


CDE project 6 summary


About the author: The Commission on the Donor Experience

The CDE has one simple ideal – to place donors at the heart of fundraising. The aim of the CDE is to support the transformation of fundraising, to change the culture to a truly consistent donor-based approach to raising money. It is based on evidence drawn from first hand insight of best practice. By identifying best practice and capturing examples, we will enable these to be shared and brought into common use.

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