CDE project 6 sec­tion 4: donors and emotion. 

Written by
The Commission on the Donor Experience
Added
March 29, 2017

Click here for the full contents for project 6: the use and misuse of emotion.

4.2. The positive and negatives of emotional fundraising


You can read the full article online here.

4.3. Me the storyteller. Russell Benson

4.4. Shifting hope. A journey


You can read the full article online here

4.4b. Jack's story


You can read the full article online here.

4.5a. Lyndall Stein It’s the picture not the frame


You can read the full article online here.

4.5b. Lyndall Stein Fear flight and fight


You can read the full article online here.

4.5c. Dochas code on the abuse of emotion

4.6 Bridging the Empathy Gap


You can read the full article online here.

4.7. Jeff Brooks negative or positive images

4.8. Craig Linton and Paul Stein on emotion

4.9. Brock Warner Keep it simple

4.10. To the edge of acceptibility. The Archers trial

About the author: The Commission on the Donor Experience

The CDE has one simple ideal – to place donors at the heart of fundraising. The aim of the CDE is to support the transformation of fundraising, to change the culture to a truly consistent donor-based approach to raising money. It is based on evidence drawn from first hand insight of best practice. By identifying best practice and capturing examples, we will enable these to be shared and brought into common use.

Related case studies or articles

CDE project 6 section 2: the emotional fundraising showcase

In part 2 of CDE’s project on the use and misuse of emotion we've collected some PowerPoint presentations, several articles and a series of videos that show aspects of emotional storytelling.

Read more

CDE project 6. The emotional fundraising showcase

2.12. The emotional fundraising showcase video collection

Read more

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