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64 pages tagged with Event:
- All Saints and St Andrew’s Church, UK: parachuting teddy bears Is this the world’s first teddy bear parachute jump? The basic idea is not only appealing, it was easy to organise, cost almost nothing and is easily copied.
- ‘Nazis against Nazis’ - not your average walkathon The tiny German town of Wunsiedel has for decades seen crowds of neo-Nazis pass through its streets in annual demonstrations, but this time something was different. The town tricked neo-Nazis into raising thousands of euros for an anti-extremist charity in ‘Germany’s most involuntary charity walk’
- ActionAid ‘Bollocks to Poverty’ campaign This is a very brave campaign. It talks directly to young people in the language they use everyday, with no punches pulled.
- Advantage Africa: Christmas gift wrapping offer Your volunteers can be powerful donors for your cause. Advantage Africa uses the simple service of offering a Christmas gift-wrapping service in a local shopping centre that raises a substantial amount of money for their work in Kenya and Uganda. This is an idea that could be adapted to raise money all over the world.
- Alex’s Lemonade Stand Foundation (ALSF) end-of-year campaign Please click here to see the award-winning video – full of emotion, powerful images and evocative language – that helped Alex's Lemonade Stand Foundation smash its $40,000 target.
- Alexander’s Fund: how fundraising inspired a community to save a life Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.
- Alpe d’HuZes: Extraordinary effort leading to extraordinary results This amazing event, embedded in Dutch psyche, has become such a phenomenon that it has so far raised over 160 million euros since 2006.
- American Cancer Society: Relay For Life An idea that started as one man fundraising by walking and running a track for 24 hours has become a global event raising over $5 billion to help save lives throughout the world.
- Arrels Fundació: cardboard hearts for the homeless Arrels Fundació have come up with an excellent way to wear your heart on your sleeve to raise money and awareness of the growing number of homeless people in Barcelona. It is also easily copied.
- Battersea Dogs & Cats Home: ‘secret suppers’ Battersea Dogs & Cats Home struck gold with a marvellous and original idea to show their urgent need to wealthy donors.
- Bible Society: ‘The Greatest Journey’ Christmas appeal By providing free resources Bible Society made it easy for supporters to stage their own nativity plays. This in turn ensured supporters could raise more donations with limited cost to themselves.
- Blue Cross: Tap Dogs Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.
- Bluebell Wood's Soapbox Derby 2016 With their first Soapbox Derby, Bluebell Wood Children's Hospice smashed their fundraising target with a fun and thrilling public event.
- Bosnian Handicrafts: ‘shopping with a purpose’ campaign This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.
- British Heart Foundation: MyMarathon Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event.
- Cancer Research UK: the race for life Cancer Research UK’s race for life is an event for women only, so it gives them the chance to take action against cancer. Through constant innovation over many years, nearly £500 million has been raised to beat cancer.
- Cancer Research UK’s Dryathlon If you think that the cause should never take second place in an appeal, click here to see how Cancer Research UK’s Dryathlon did exactly that. And raised £4.5 million.
- CEO Sleepout: business leaders sleep rough for Girls and Boys Town One night of discomfort is a very small price to pay for helping to raise awareness and vital funds to support homelessness. The CEO Sleepout encourages influential members of the business community to move outside of their comfort zone and spend a night in the shoes of a rough sleeper.
- Cesvi: ‘stop AIDS at birth’ campaign Cesvi launched the first fully integrated fundraising campaign in Italian history that was inspired by the words of HIV-positive child Nkosi Johnson at the International AIDS Conference in Durban in 2000.
- Cleveland Hearing and Speech Clinic: revitalising declining revenue raised through special events The once successful special gala dinner of the Cleveland Deaf and Speech Clinic was in decline. But their adventurous fundraisers didn’t ditch it. Instead they introduced three, soon to be four, new events. They call it ‘demographic’ fundraising and you will learn all about it here.
- Covenant House Alaska: ‘moustache march’ Covenant House helps homeless and runaway youth in Alaska. Moustache march, has brought new supporters to their cause, as well as raising much-needed funds.
- Creating Better Futures: ‘name the bear– every child has a name’ competition How a tiny organisation with a turnover of only £16,000 is raising money to educate orphans in Zimbabwe.
- Cure Cancer Australia: ‘can too’ sporting events Young people raise money for a great cause while being coached by professionals in a whole variety of sporting skills.
- F*CK CANCER: raising money for cancer research ‘Fundraisers – your job isn’t to keep complaints down, it’s to connect with people who do care in the strongest possible way.’ So says Rob Woods in this powerful case study from this year’s IWITOT.
- Give India’s Joy of Giving Week This is a truly great initiative and one that we're sure will be a big success. The Joy of Giving week is a first of its kind in India, and rather than being an individual fundraising activity, it acts as a platform for many NGOs across the country to raise funds for their operations.
- HomeFront’s virtual gala: ‘Don’t Save the Date. Just Save the World.’ The offer is simple: for your next charity fundraiser, save money and hassle and stay at home. You save on catering and save the planet, just by staying at home.
- HP-HF: the ‘yellow coins’ project, collected by children for children ‘The yellow coins’ moneybox was a success from the beginning and has become an annual event. In 2011, the project raised €2.8 million (over £2.2 million and over $3.6 million).
- ITIHAS (I Think I Have a Solution) leadership workshop If you want to find new angles on fundraising, SOFII has long been an advocate of keeping a close eye on what’s happening in India.
- Jeans For Genes: statues wearing jeans This is an original and fun idea that seems great for attracting awareness and as a backdrop against which the charity can easily rasie money from an intrigued and amused public.
- Kent Scouts Big Cardboard Sleep Out for Porchlight 2018 Making excellent use of digital and online technologies and with a motivated and engaged local community, Porchlight, a homelessness charity in Kent, England, succeeded in holding their biggest event ever.
- Kids Help Phone: buy a kid some time This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.
- KiKa (Children’s Cancer Free Foundation): Events fundraising success Discover how a Dutch charity managed to lead the way in both event fundraising and donor relations.
- Lessons from the Annual Lectures: Kirsty Simpson’s view See the last of SOFII’s lessons learned at the 2014 Annual Lectures from Kirsty Simpson. Find out who are the fundraising fairies.
- Live Aid: the history of an all-time great event Live Aid was one of the most successful fundraising events in history. So, in this exhibit, we look back at how the idea was conceived and what made it one of the most significant fundraising campaigns of our time.
- Macmillan Cancer Support: the World’s Biggest Coffee Morning What would fundraising be without volunteers? Another great exhibit that shows how partnerships can turn a simple idea into pure gold.
- Marie Curie and Yorkshire Building Society – The Hour of Need Find out about the amazing work Marie Curie in the UK achieved through their partnership with the Yorkshire Building Society. They smashed their fundraising target, involved themselves at every level of YBS’ structure and reached deep into local communities. An inspiration.
- Minus18: Same Sex Gender Diverse Formal is accidentally crowdfunded by an anti-gay group An attempt by an anti-gay group in Australia to ruin an LGBT youth dance by buying all the tickets and preventing youngsters from attending, backfired when they ended up funding the whole event!
- Movember: a professional fundraiser’s story of raising money through personal sponsorship A great case study from a ‘mo bro’ of doing fundraising, engagement and feedback well, and being focused on supporters’ needs and interest.
- Netherlands Red Cross and 3FM: Serious Request Discover how a partnership between the Netherlands Red Cross and a leading radio station raised serious funds and made a serious impact.
- NSPCC: Legacy-themed Garden of Magical Childhood This garden was designed to demonstrate how gifts in supporters’ wills supported the NSPCC’s work. It is a beautiful and unique way to take visitors on a special journey through history.
- NSPCC’s Full Stop campaign - a fundraising triumph. Part four: final challenges In part four of the chronicle of the NSPCC’s Full Stop campaign, Giles Pegram CBE shares how the organisation responded to their massive appeal and broke a UK record.
- One Girl: Do It In A Dress Dresstastic challenge event from Australia that allows volunteers to use their creative fundraising juices and have fun.
- PANS PANDAS UK: ‘Helen and Jessica’ fundraising event film If you’re a small to medium-sized organisation looking to boost your events fundraising through film, look no further. In this case study you are sure to find inspiration in PANS PANDAS UK’s storytelling and fundraising film-making process – and be impressed by their target smashing results too!
- Path for Life Medical Rehabilitation and Therapy Centre: ‘path to life’ concert in Uzhgorod City This is a straightforward but very professionally run event, the first of its kind in Uzhgorod. The objective of the event was to raise money to support the centre and to introduce the concept of a benefit concert to the local community.
- Red Cross USA: the Tiffany circles Giving circles like the Tiffany circles of the Red Cross can make giving more interesting, more satisfying with a group of other enthusiastic donors.
- Roundabout's Sleep out Speaking at IWITOT 2018, Harry Owens of the Sepsis Trust shared his experiences of sleeping rough for a night as part of a challenge fundraising event to combat homelessness, and the insight he got into homeless youth support charity Roundabout's crucial work and the very real challenges faced by their beneficiaries.
- Saint Demetrios: Greek festival Each year St Demetrios Greek Orthodox church in Seattle, USA traditional festival is run entirely by volunteers - including some excellent fundraising.
- Sanitation First’s fundraising challenge with a local primary school Here is the inspirational tale of St Phillip’s primary school in Bath, who teamed up with Sanitation First to raise money for the construction of a well and provide clean drinking water and an ecosan toilet for Kouma, a village in Sierra Leone.
- Santa Dashes aplenty as the festive season approaches The Santa Dash is fun and colourful event that has spread across the UK and around the globe and raised money for a huge number of charities.
- Shine: virtual balloon races What do you do if your well-established fundraising strategy is having a negative impact on the environment, even if it’s popular? Shine, a small charity, made the smart and innovative decision to take their balloon races online – with spectacular results.
- Snowdogs: Tails in Wales Trail This superbly interactive campaign made a lasting impact by helping raise significant funds for Welsh children's hospice Tŷ Hafan but also by engaging the local community of South Wales in a fun and interactive programme.
- St Michael’s Foundation: the Final Piece campaign Here is another excellent campaign from St Michael's Foundation in Toronto, Canada. Take a look at how this team of savvy fundraisers took a simple poster and re-purposed it into a successful staff event that raised much-needed funds for their latest capital appeal.
- The German Leprosy Relief Association: ‘Different Strokes’, the art show with a difference Different strokes – an art show with a cause – organised by the German Leprosy Relief Associaiton in India created a world of opportunity for disabled, or rather differently-able, adults and children artists by giving them the opportunity to show – and sell – their work alongside that of professionals.
- The Great Bungay Duck Race: Virtual success in 2020 How one small charity in rural England had to innovate and try out new ideas to ensure their event went ahead. When coronavirus forced them to go virtual, they did in style.
- The Polish Red Cross: Very Good Manners This campaign by the Polish Red Cross showcases guerilla marketing at its most effective and innovative.
- The RNLI’s ‘Jail and Bail’ fundraising event Imagine being able to send your boss to ‘jail’ for a good cause - how much fun that could be (sorry boss!). As Leesa Harwood of the RNLI showed at IWITOT 2018, it’s a great way to have fun and make money for a good cause.
- Tough Mudder A success story from non-professional fundraisers, this time two young men. Tough Mudder is a challenge that includes fire, ice and electric shock obstacles and is more about camaraderie and team spirit than being the best. So far it has raised £5 million across the globe.
- Two days in Dublin: fundraising inspiration in Ireland’s capital SOFII attended the Ask Direct Summer School, one of 2016’s most inspirational world class fundraising seminars. We were treated to thought-provoking, intriguing and engaging sessions by some of the sector’s leading lights. Here's part one of our reports.
- Two days in Dublin: fundraising inspiration in Ireland’s capital – part four In the final edition of SOFII’s report on the Ask Direct Summer School, we get a sneak preview of an upcoming new series on SOFII from Alan Clayton and an account of Ken Burnett’s closing plenary.
- Two days in Dublin: fundraising inspiration in Ireland’s capital – part three In the third part of our report from Dublin, we cover a brilliant panel debate on the serious gender imbalance in fundraising. We also bring you a report on Norwegian website expert Beate Sørum’s insightful presentation.
- Two days in Dublin: fundraising inspiration in Ireland’s capital – part two In this report we look at two sessions from Australia-based data and dm expert Sean Triner on mid-level donors and legacies and governance guru Simone Joyaux’s rallying cry for creating extraordinary experiences.
- UNICEF: trick or treat A simple idea that has grown over many years. A fun way for children to help other children, which has lasted for nearly 60 years, is now supported by hundreds of thousands of young people plus their teachers each year and is still going strong.
- University of Washington: ‘stuff the bus’ campaign. ‘Stuff the bus’ campaigns are fundraising events all over North America, each organised entirely by volunteers in their local towns with great success.
- Youth for Causes: stimulating fundraising in Singapore In this innovative exhibit, a partnership between Citigroup and YMCA Singapore demonstrates the power of youth.
