The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
Fundraising in a time of crisis: five ways to think about the supporter experience now
by Richard Turner
Fundraiser Richard Turner shares how charities such as RNLI, Asthma UK, Freedom from Torture, and SolarAid are responding to the coronavirus crisis and reaching out to their supporters.
Read moreShocked and a little bit excited - how coronavirus will impact charity giving
by Richard Spencer
How will coronavirus impact giving to charities? Over the coming weeks, the lovely chaps at About Loyalty will analyse donor sentiments and report on their findings. They have kindly let us share the results, and these are the findings after one week.
Read moreFundraising in a time of crisis: could this be fundraising’s finest hour?
by Ken Burnett
We’ve seen quarantined Italians serenading each other from their balconies - what can fundraisers learn from such solidarity? Ken Burnett explains all.
Read moreWhy do people give? The coronavirus special with Giles Pegram
by Mark Phillips
Mark Phillips of Bluefrog sits down with fundraising expert Giles Pegram to discuss the coronavirus crisis and how it affects charities in this edition of ‘Why do people give?’
Read moreBluefrog Fundraising’s free resources for creating a coronavirus appeal
by Mark Phillips
During uncertain times it’s refreshing to find that people are offering help to fundraisers and charities who may be affected by the coronavirus outbreak. One such hero is Mark Phillips of UK agency Bluefrog Fundraising, who provides much-needed support, advice and useful templates in this excellent blog post.
Read moreRight now, the supporter experience matters more than ever
by Joe Burnett
How are you going to maintain an excellent donor experience for your supporters in this time of crisis? Six expert fundraisers explain how their organisations are reacting to coronavirus, whilst still ensuring they are there for those who give to them.
Read moreWhy do people give? The podcast with Ken Burnett
by Mark Phillips
We bring you Mark Phillips’ conversation with SOFII founder and fundraising expert Ken Burnett, from the podcast Why do people give?
Read moreFundraising in a time of crisis: the rise of altruism
by Richard Turner
Richard Turner reflects on how people have shown their altruism and goodness in fundraising since the coronavirus outbreak.
Read moreWhy do people give? The podcast with Lyndall Stein
by Mark Phillips
Why do people give? The podcast hosted by esteemed fundraising expert Mark Phillips is back, this time with the amazing Lyndall Stein. In the interview, Lyndall shares many wonderful memories including working for the African National Congress and raising money to fight the spread of HIV/AIDS, to name a few.
Read moreWhy do people give? A podcast by Mark Phillips of Bluefrog Fundraising.
by Mark Phillips
We’re delighted to bring you the first edition of a very special podcast: Why do people give? Hosted by Mark Phillips of agency Bluefrog Fundraising, episode one features celebrated fundraising legend Giles Pegram, CBE, former fundraising director of the NSPCC.
Read moreFrom the Myth Smashers: Is fundraising all about the money?
by Claire Hughes
What is fundraising all about? If you think it’s all about making money, then think again. Claire Hughes talks you through how we can all smash this fundraising myth.
Read more26 tips for more effective fundraising writing
by Jeff Brooks
Write like a tabloid journalist. Use emotion, even overdo it. Write a paragraph about your donor. These are just three tips of 26 from the great Jeff Brooks (of the Bad Ads Showcase fame) that will help you become the best writer possible.
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