The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
Charity Chat Podcast - How does SOFII inspire fundraisers worldwide?

by Samuel Davies
Joe Burnett, our contributing editor, talks with Samuel Davies of Charity Chat in this great podcast. They discuss the virtues of SOFII and give an insider’s look at what the site and the charity can offer you.
Read moreFundraising successes at a time of catastrophe - part one

by Ken Burnett
Across the globe fundraisers are responding to the coronavirus pandemic in innovative and inspirational ways. In the first of two articles, we bring you their stories.
Read moreIntegrity is not something you show others, it’s how you behave behind their back

by Ken Burnett
Ken Burnett, SOFII’s founder, looks at questions of integrity in fundraising and where it’s lacking, asking the question ‘Whatever has happened to plain ol’ knowing "right" from "wrong"?’
Read moreFurloughed Fundraisers Chat: A safe space to be

by Claire James
In a time of crisis for fundraisers, a wonderful group of furloughed charity professionals have gathered together on Facebook to help and support one another.
Read moreIWITOT 2020: Sweet Farm’s Goat 2 Meeting

by Joshua Leigh
For his presentation at IWITOT 2020, Josh Leigh wished he'd thought of getting goats to join Zoom calls during the coronavirus pandemic. Yes, that's a thing.
Read moreCharities... the new supermarkets?

by Richard Spencer
Can charities take on the role of supermarkets in the time of coronavirus? This is the question asked by our friends at About Loyalty.
Read moreSAVE FINZ: Emergency direct mail appeal

by Joe Burnett
Facing difficult financial straits due to coronavirus, the Fundraising Institute of New Zealand launched an unprecedented matched funds appeal and brought in support from all around the world.
Read moreThe Great Bungay Duck Race: Virtual success in 2020

by Joe Burnett
How one small charity in rural England had to innovate and try out new ideas to ensure their event went ahead. When coronavirus forced them to go virtual, they did in style.
Read moreThe time for leadership - giving in the time of coronavirus

by Mark Phillips
The latest body of research by Mark Phillips and Bluefrog Fundraising highlights the need for leadership at a crucial time for fundraisers.
Read moreThe Good Suspended video series part two - three more fantastic little films

by Francesco Ambrogetti
There is nothing ordinary about how these people are reaching out to help others. Innovation, kindness and generosity abound in these three videos celebrating the unsung heroes of the coronavirus pandemic.
Read moreThe science of fundraising: Ask a behavioural scientist, part two

by Kiki Koutmeridou
From use of language to matching gifts via anthropomorphism of animals and end of fiscal year campaigns, behavioural scientist Dr. Kiki Koutmeridou answers key questions in fundraising from a scientific perspective.
Read moreBhopal Medical Appeal: At a time of crisis, Bhopal's clinics give back something beyond price

by Ken Burnett
In this time of crisis, these newspaper and magazine ads by the Bhopal Medical Appeal return the love they received from their donors 25 years ago.
Read more