Digital Fundraising
Mermaids: how one man raised £250k by playing a game.
by Nikki Bell
The story of how one man took on prejudice and transphobia by raising £250k in just two days.
Read moreBloody Good Period’s festive period campaign
by Camille St-Omer Donaldson
A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019, Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.
Read moreBritish Heart Foundation: MyMarathon
by Emily Roff
Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event, as showcased at IWITOT (I Wish I’d Thought of That) 2019, SOFII’s showcase event.
Read moreCards Against Humanity Saves America
by Sarah Crowhurst
In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes.
Read moreOmaze and Idris Elba’s Valentine campaign for W.E. Can Lead
by Joe Burnett
A clever and innovative campaign offered donors the prize of a lifetime: a ‘date’ with superstar Idris Elba.
Read moreShelter’s hugely successful Christmas ecard campaign
by Alex Furness
Working with DontSendMeACard, Shelter allowed donors to send on-brand ecards and tapped into this emerging fundraising method with astonishing results.
Read moreReally Ugly Sweater
by SOFII
In a novel twist on the traditional ugly Christmas sweater, SOS Children’s Villages Belgium came up with a fantastic idea that promptly captured the attention of thousands of potential donors.
Read moreIslamic Relief: ‘Saving lives isn't easy’ video
by Joe Burnett
A funny, intelligent video from Islamic Relief featuring star in the making Yusuf demonstrates the complexity of international aid and why organisations such as IR are so important in the global fight against poverty.
Read moreEnhance your online fundraising abilities in four steps
by Sarah Daren
In her second article for SOFII Sarah Daren shares her experiences of building successful crowdfunding campaigns and provides four key pieces of advice to make your online giving platform successful.
Read moreHow crowdfunding is helping fundraise for community projects
by Sarah Daren
Sarah Daren explains how crowdfunding sites can be used not just for start-up businesses but to benefit entire communities, as demonstrated in towns and cities across the USA.
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