Digital fundraising
Pete for America: Leaderboard challenge election fundraising
by H. Ryan Steele
What can fundraisers learn from US presidential candidate Pete Buttigieg? In this presentation from IWITOT: The Americas 2021, Ryan Steele explains how Pete’s campaign used a video game format to create an engaging, successful appeal.
Read moreHow to find new e-mail subscribers for your organisation – the right way
by Ephraim Gopin
Ephraim Gopin, founder of 1832 Communications explains why e-mail is an essential fundraising tool for your organisation. He also shares simple tips to help you encourage more of your site visitors to sign up to your communications.
Read moreThe Salvation Army: Coronavirus response campaign
by Gemma Reeve
This multi-platform campaign shows the importance of flexibility in fundraising, especially during the time of coronavirus.
Read moreRSPCA: Pet First Aid Guide value exchange campaign
by Jonathon Grapsas
Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.
Read moreThe Salvation Army: Christmas cross channel digital recruitment campaign
by Gemma Reeve
In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.
Read moreAction for Children: ‘Be a Secret Santa’ digital campaign
by Lara Joyce
This campaign from Action for Children allowed donors to become a Secret Santa for vulnerable children. Working with a restricted budget, they created an online platform that was interactive, user-friendly and fun.
Read moreSightsavers Ireland: The most sincere thank you ever written
by Reinier Spruit
When two of their donors passed away, Sightsavers Ireland reached out to their daughter to express their sorrow and explain how her parents’ donations had made a difference. This beautiful thank you message is a testament to the power of connecting to donors.
Read moreBig Dog Ranch - Great Give 2017
by Derrick Feldmann
With excellent donor stewardship using the latest technology and a bank of research to back its strategy, this campaign was a rip-roaring success and shows the value of learning from the past to improve on the present.
Read moreGood Neighbors: Twinkle Twinkle Little Box
by Borie Han
This exciting campaign from Korea rightly won the audience prize at SOFII’s flagship event I Wish I’d Thought of That (IWITOT) at the International Fundraising Convention in 2019.
Read moreWoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story
by Joe Burnett
From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.
Read moreBreast Cancer Research Foundation: ‘Pink Mercy’ skin
by Lucy Casey
Teaming up with gaming giants Blizzard, Breast Cancer Research Foundation showed true inspiration in coming up with the perfect marriage between a good cause and the world of modern video games.
Read moreUNICEF Canada: 360° immersive experience
by Joe Burnett
Discover how UNICEF Canada brought donors and beneficiaries closer together, via their excellent use of virtual reality.
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