Digital Fundraising
World Vision: The Story Shop
by Joe Burnett
Learn how World Vision took their cause into the world of high-end shopping through an interactive, beautifully-designed store that was both informative and allowed for easy donations.
Read moreUNICEF Canada: 360° immersive experience
by Joe Burnett
How UNICEF Canada brought donors and beneficiaries closer together through the excellent use of virtual reality.
Read moreHow celebs use social media for fundraising
by Joel Voysey
Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.
Read more#GOBALLSOUT from Testicular Cancer New Zealand
by Tom Hodgson
This ballsy (sorry, couldn’t resist) and hilarious campaign captured the imagination of Sightsavers’ Tom Hodgson.
Read moreMermaids: how one man raised £250k by playing a game.
by Nikki Bell
The story of how one man took on prejudice and transphobia by raising £250k in just two days.
Read moreBloody Good Period: Festive period campaign
by Camille St-Omer Donaldson
A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019 – Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.
Read moreBritish Heart Foundation: MyMarathon
by Emily Roff
Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event, as showcased at IWITOT (I Wish I’d Thought of That) 2019, SOFII’s showcase event.
Read moreCards Against Humanity Saves America
by Sarah Crowhurst
In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes.
Read moreOmaze and Idris Elba’s Valentine campaign for W.E. Can Lead
by Joe Burnett
A clever and innovative campaign offered donors the prize of a lifetime: a ‘date’ with superstar Idris Elba.
Read moreShelter’s hugely successful Christmas ecard campaign
by Alex Furness
Working with DontSendMeACard, Shelter allowed donors to send on-brand ecards and tapped into this emerging fundraising method with astonishing results.
Read moreReally Ugly Sweater
by SOFII
In a novel twist on the traditional ugly Christmas sweater, SOS Children’s Villages Belgium came up with a fantastic idea that promptly captured the attention of thousands of potential donors.
Read moreIslamic Relief: ‘Saving lives isn't easy’ video
by Joe Burnett
A funny, intelligent video from Islamic Relief featuring star in the making Yusuf demonstrates the complexity of international aid and why organisations such as IR are so important in the global fight against poverty.
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