Digital fundraising
RSPCA: Pet First Aid Guide value exchange campaign
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Individual_donors/48340-rspca-value-exchange-campaign-hero.png?w=640&auto=compress%2Cformat&fit=crop&dm=1603875410&s=286bbd0e8886cf02b4910f6c4350ee99)
by Jonathon Grapsas
Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.
Read moreThe Salvation Army: Christmas cross channel digital recruitment campaign
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Web_based/salvation-army-hero.png?w=640&auto=compress%2Cformat&fit=crop&dm=1602149570&s=80ac8c0f71c78a6a7583c22f2cb521e7)
by Gemma Reeve
In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.
Read moreSightsavers Ireland: The most sincere thank you ever written
![](https://classy-cobra.transforms.svdcdn.com/production/images/What-sightsavers-does.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1591800697&s=3326fa4d28be72c884b41565bb3166df)
by Reinier Spruit
When two of their donors passed away, Sightsavers Ireland reached out to their daughter to express their sorrow and explain how her parents’ donations had made a difference. This beautiful thank you message is a testament to the power of connecting to donors.
Read moreBig Dog Ranch - Great Give 2017
![](https://classy-cobra.transforms.svdcdn.com/production/images/Big-Dog-Ranch-pic1.png?w=640&auto=compress%2Cformat&fit=crop&dm=1582183034&s=d419c361205d2f05ff68c09beb3c7931)
by Derrick Feldmann
With excellent donor stewardship using the latest technology and a bank of research to back its strategy, this campaign was a rip-roaring success and shows the value of learning from the past to improve on the present.
Read moreGood Neighbors: Twinkle Twinkle Little Box
![](https://classy-cobra.transforms.svdcdn.com/production/images/Twinkle-Twinkle-Little-Box.png?w=640&auto=compress%2Cformat&fit=crop&dm=1576064772&s=7fd222c1e87690725156392affd37d9d)
by Borie Han
This exciting campaign from Korea rightly won the audience prize at SOFII’s flagship event I Wish I’d Thought of That (IWITOT) at the International Fundraising Convention in 2019.
Read moreWoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story
![](https://classy-cobra.transforms.svdcdn.com/production/images/RMCH-logo.png?w=640&auto=compress%2Cformat&fit=crop&dm=1572437065&s=702f0a78068e03b11f7a4da78aa98aac)
by Joe Burnett
From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.
Read moreBreast Cancer Research Foundation: ‘Pink Mercy’ skin
![](https://classy-cobra.transforms.svdcdn.com/production/images/Blizzard-and-BCRF.png?w=640&auto=compress%2Cformat&fit=crop&dm=1571846636&s=713d373b015ca467294b2445a15b656d)
by Lucy Casey
Teaming up with gaming giants Blizzard, Breast Cancer Research Foundation showed true inspiration in coming up with the perfect marriage between a good cause and the world of modern video games.
Read moreWorld Vision: The Story Shop
![](https://classy-cobra.transforms.svdcdn.com/production/images/Story-Shop-live.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1570040327&s=a11580e89ff6063f79ac9b881c82a92a)
by Joe Burnett
Learn how World Vision took their cause into the world of high-end shopping – through an interactive, beautifully-designed store that was informative and made it easy for donors to make their gift.
Read moreUNICEF Canada: 360° immersive experience
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Brilliant-use-of-video/hero-42028-unicef-canada-unicef.png?w=640&auto=compress%2Cformat&fit=crop&dm=1715064560&s=cdbb4dcb8ab33dd863d0caf6cdde4395)
by Joe Burnett
Discover how UNICEF Canada brought donors and beneficiaries closer together, via their excellent use of virtual reality.
Read moreTesticular Cancer New Zealand: #GOBALLSOUT
![](https://classy-cobra.transforms.svdcdn.com/production/images/Ballsout-home-page.png?w=640&auto=compress%2Cformat&fit=crop&dm=1565798548&s=3bbc4d8447e854a47cf58860338a6322)
by Tom Hodgson
This attention grabbing digital campaign captured the imagination of Tom Hodgson. Find out why he wishes he thought of it, by reading the complete case study.
Read moreBloody Good Period: Festive period campaign
![](https://classy-cobra.transforms.svdcdn.com/production/images/Period-euphemisms.png?w=640&auto=compress%2Cformat&fit=crop&dm=1554892481&s=6b55a27aaaf08604345d30ed7babcb6a)
by Camille St-Omer Donaldson
A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019 – Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.
Read moreAlzheimer’s Society: Memory Walk campaign
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Brilliant-use-of-video/hero-40045-alzheimers-society.png?w=640&auto=compress%2Cformat&fit=crop&dm=1715065168&s=229e8ca67bc995fd065cfff229a7a44b)
by Katie Simmons
By creating a direct response tv ad that moved many to tears, the Alzheimer’s Society successfully connected with the public and saw participation in their Memory Walks soar.
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