Digital Fundraising
Omaze and Idris Elba’s Valentine campaign for W.E. Can Lead
by Joe Burnett
A clever and innovative campaign offered donors the prize of a lifetime: a ‘date’ with superstar Idris Elba.
Read moreShelter’s hugely successful Christmas ecard campaign
by Alex Furness
Working with DontSendMeACard, Shelter allowed donors to send on-brand ecards and tapped into this emerging fundraising method with astonishing results.
Read moreReally Ugly Sweater
by SOFII
In a novel twist on the traditional ugly Christmas sweater, SOS Children’s Villages Belgium came up with a fantastic idea that promptly captured the attention of thousands of potential donors.
Read moreIslamic Relief: ‘Saving lives isn't easy’ video
by Joe Burnett
A funny, intelligent video from Islamic Relief featuring star in the making Yusuf demonstrates the complexity of international aid and why organisations such as IR are so important in the global fight against poverty.
Read moreEnhance your online fundraising abilities in four steps
by Sarah Daren
In her second article for SOFII Sarah Daren shares her experiences of building successful crowdfunding campaigns and provides four key pieces of advice to make your online giving platform successful.
Read moreHow crowdfunding is helping fundraise for community projects
by Sarah Daren
Sarah Daren explains how crowdfunding sites can be used not just for start-up businesses but to benefit entire communities, as demonstrated in towns and cities across the USA.
Read moreShine virtual balloon race
by John Grain
A smart, environmentally-friendly strategy change from small charity Shine inspired John Grain at IWITOT London 2018.
Read moreLeading the resistance: the American Civil Liberties Union
by Ali Walker-Davies
Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.
NSPCC's improved online giving experience
by SOFII
An easy and accessible user experience was the aim of the game for the NSPCC when they decided to overhaul their online donation pages.
Peer-to-Peer Fundraising: a mini guide for nonprofits
by Dan Quirk
Great peer-to-peer fundraising campaigns can reap terrific results but they can also seem rather daunting and hard to organise. Expert Dan Quirk talks you through how best to set up and make the most of a peer-to-peer campaign in this quick and simple guide.